Beef-a-Roo is a fast-casual restaurant franchise founded in 1967 in Rockford, Illinois, by Dave DeBruler and Jean Vitale. Known for its homestyle meals and warm service, the brand grew from a local staple into a franchise opportunity with national appeal. It began franchising in 2022 and remains headquartered in Rockford, IL.
The franchise offers a menu rich with juicy burgers, slow-roasted beef sandwiches, fresh salads, hand-spun milkshakes, and its signature seasoned fries. Beef-a-Roo stands out through its commitment to quality ingredients, consistent flavors, and a nostalgic, family-friendly dining environment.
The brand also offers flexibility in development formats, including traditional restaurant setups and modular container units that reduce upfront costs and speed up market entry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Beef-a-Roo offers 4 types of franchises:
We are summarizing below the main costs associated with opening a Beef-a-Roo Traditional Model.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Beef-a-Roo provides a comprehensive training program to ensure that franchisees are well-prepared to operate their restaurants effectively. The training structure is as follows:
Beef-a-Roo offers its franchisees exclusive territory protection. Each franchisee is granted a defined geographic area—typically a five-mile radius in suburban areas or eight city blocks in urban areas—within which no other Beef-a-Roo outlet will be opened or authorized, as long as the franchisee is not in default.
This territory is detailed in the franchise agreement and becomes effective upon the approval of the franchise location.
Within this exclusive territory, Beef-a-Roo also commits not to sell its products directly or through alternative distribution channels such as online sales, catalog sales, or telemarketing.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Beef-a-Roo
key competitors in the
Asian
sector.
0
$49,500
$467,000
$1,384,000
n.a.
$3,004,000
$xxx,xxx
65.0%
n.a.
22.6%
n.a.
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