Beef-a-Roo serves fast-casual American favorites like roast beef sandwiches, burgers, and salads, with a focus on fresh ingredients and friendly service.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$49,500
Investment
?
$467,000 - $1,384,000
Revenue (AUV)
?
Undisclosed
$3,004,000
+
n.a.
n.a.
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Beef-a-Roo is a fast-casual restaurant franchise founded in 1967 in Rockford, Illinois, by Dave DeBruler and Jean Vitale. Known for its homestyle meals and warm service, the brand grew from a local staple into a franchise opportunity with national appeal. It began franchising in 2022 and remains headquartered in Rockford, IL.
The franchise offers a menu rich with juicy burgers, slow-roasted beef sandwiches, fresh salads, hand-spun milkshakes, and its signature seasoned fries. Beef-a-Roo stands out through its commitment to quality ingredients, consistent flavors, and a nostalgic, family-friendly dining environment.
The brand also offers flexibility in development formats, including traditional restaurant setups and modular container units that reduce upfront costs and speed up market entry.
Initial investment
The initial investment required for a Beef-a-Roo franchise is
$467,000 - $1,384,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Beef-a-Roo offers 4 types of franchises:
Franchise Model
Initial Investment
Beef-a-Roo Traditional Model
$754,200 to $1,383,500
Beef-a-Roo Drive-Thru Model
$526,700 to $973,000
Beef-a-Roo End-Cap Model
$466,700 to $1,003,500
Beef-a-Roo Conversion Model
$479,200 to $953,000
We are summarizing below the main costs associated with opening a Beef-a-Roo Traditional Model.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial franchise fee
$49,500
Rent (one month)
$15,000 – $25,000
Lease Security Deposit
$15,000 – $25,000
Utilities
$500 – $1,500
Architectural and Engineering
$15,000 – $25,000
Construction Management Services
$10,000 – $15,000
Leasehold Improvements
$250,000 – $750,000
Furniture, Fixtures, and Equipment
$320,000 – $323,000
Computer Systems
$15,000 – $25,000
Insurance (12 months)
$1,500 – $5,000
Signage
$10,000 – $30,000
Office Expenses
$100 – $500
Inventory
$12,000 – $25,000
Licenses and Permits
$2,000 – $10,000
Dues and Subscriptions
$100 – $1,000
Market Introduction Program
$7,500 – $10,000
Professional Fees (lawyer, accountant, etc.)
$1,000 – $3,000
Travel, lodging and meals for initial training
$5,000 – $10,000
Additional funds (for first three months)
$25,000 – $50,000
Total
$754,200 – $1,383,500
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Beef-a-Roo offers 4 types of franchises:
Franchise Model
Initial Investment
Beef-a-Roo Traditional Model
$754,200 to $1,383,500
Beef-a-Roo Drive-Thru Model
$526,700 to $973,000
Beef-a-Roo End-Cap Model
$466,700 to $1,003,500
Beef-a-Roo Conversion Model
$479,200 to $953,000
We are summarizing below the main costs associated with opening a Beef-a-Roo Traditional Model.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial franchise fee
$49,500
Rent (one month)
$15,000 – $25,000
Lease Security Deposit
$15,000 – $25,000
Utilities
$500 – $1,500
Architectural and Engineering
$15,000 – $25,000
Construction Management Services
$10,000 – $15,000
Leasehold Improvements
$250,000 – $750,000
Furniture, Fixtures, and Equipment
$320,000 – $323,000
Computer Systems
$15,000 – $25,000
Insurance (12 months)
$1,500 – $5,000
Signage
$10,000 – $30,000
Office Expenses
$100 – $500
Inventory
$12,000 – $25,000
Licenses and Permits
$2,000 – $10,000
Dues and Subscriptions
$100 – $1,000
Market Introduction Program
$7,500 – $10,000
Professional Fees (lawyer, accountant, etc.)
$1,000 – $3,000
Travel, lodging and meals for initial training
$5,000 – $10,000
Additional funds (for first three months)
$25,000 – $50,000
Total
$754,200 – $1,383,500
Franchise Disclosure Document
Below is Beef-a-Roo's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Beef-a-Roo had 8 total units in 2024, of which 0 were franchised-owned and 8 company-owned.
Beef-a-Roo provides a comprehensive training program to ensure that franchisees are well-prepared to operate their restaurants effectively. The training structure is as follows:
Initial Training Program: Franchisees, including their principals and general manager, must complete the Initial Training Program at Beef-a-Roo’s headquarters, a designated outlet, or virtually. This program spans approximately six weeks and includes both classroom and hands-on training. Up to three individuals may attend without additional cost, but all related travel and lodging expenses are the franchisee’s responsibility.
Opening Assistance: Beef-a-Roo provides up to seven days of on-site training and supervision by its representatives during the restaurant’s opening phase, offered at no charge to the franchisee.
Ongoing and Additional Training: Franchisees may be required to participate in up to five days of ongoing training annually, plus a national meeting or conference for up to three days. Attendance is mandatory, and failure to attend constitutes a default under the franchise agreement.
Remedial Training: Upon request or as deemed necessary by Beef-a-Roo, additional on-site remedial training can be provided. Franchisees must pay per diem fees plus the costs of travel, meals, and lodging for trainers.
Territory Protection
Beef-a-Roo offers its franchisees exclusive territory protection. Each franchisee is granted a defined geographic area—typically a five-mile radius in suburban areas or eight city blocks in urban areas—within which no other Beef-a-Roo outlet will be opened or authorized, as long as the franchisee is not in default.
This territory is detailed in the franchise agreement and becomes effective upon the approval of the franchise location.
Within this exclusive territory, Beef-a-Roo also commits not to sell its products directly or through alternative distribution channels such as online sales, catalog sales, or telemarketing.
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