Established in 1964 by Hiroaki "Rocky" Aoki, Benihana introduced the art of teppanyaki cooking to the United States with its inaugural restaurant in New York City. The brand's corporate headquarters are located in Aventura, Florida.
Benihana began franchising to expand its unique dining experience, offering franchise opportunities in various domestic and international markets.
Benihana specializes in Japanese teppanyaki cuisine, where highly skilled chefs prepare meals on steel teppanyaki grills right at the guests' tables.
The menu features a variety of options, including steak, chicken, seafood, and fresh vegetables, all cooked in traditional Japanese style. This interactive and entertaining cooking style sets Benihana apart from competitors, creating memorable dining experiences that blend culinary artistry with performance.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Benihana offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Full-sized BENIHANA Restaurant.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Benihana provides a comprehensive set of training programs to ensure that franchisees and their staff are fully equipped to operate under the Benihana brand. These training programs include the following:
Benihana does not grant exclusive or protected territories to franchisees. However, as long as the franchisee complies with the Franchise Agreement, Benihana will not authorize another Benihana restaurant within the defined “Restaurant Area” specified in the contract.
This territorial protection is limited and conditional. The franchisor may still reserve rights to compete within the area, meaning the protection is not absolute.
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Below are some of
Benihana
key competitors in the
Asian
sector.
8
$40,000
$616,000
$6,250,000
n.a.
$0
$xxx,xxx
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PokiTomik is a fast-casual restaurant franchise offering poke bowls, sushi burritos, and Asian-fusion dishes, serving health-minded guests seeking customizable meals, and known for fresh proteins, vibrant toppings, quick-service formats, and contemporary branding tailored to busy urban and neighborhood locations.
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Vegan District is a plant-based restaurant franchise offering vegan comfort foods and beverages, serving health-conscious diners and ethically minded consumers, and known for indulgent yet animal-free menus, contemporary branding, and positioning within the rapidly growing plant-based dining market segment.
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Kuma Ani is an Asian-food franchise offering ramen, donburi and ban mein bowls, serving quick-service diners and urban food-lovers, and known for authentic flavours, streamlined operations and investment starting around $345k-$544k.
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Joju is a fast-casual café franchise offering artisan beverages, premium coffee and café fare, serving urban professionals and café-goers, and known for minimalist design, craft quality and an experiential café concept.
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The Flame Broiler is a fast-casual Asian-rice-bowl franchise offering chicken, beef, tofu and rice or salad bowls, serving health- and value-focused diners, and known for simple model, quick service, and proven franchising system.
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Rooster & Rice is a fast-casual chicken-rice franchise offering Khao Mun Gai and minimalist menu bowls, serving young professionals and casual diners, and known for streamlined operations, high-quality flavor and fast growth across markets.
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