Benihana is a Japanese teppanyaki restaurant franchise famous for its live hibachi-style cooking, sushi offerings, and interactive dining experiences.
KEY FRANCHISE STATS
Franchisees
?
8
+
33%
33%
Franchise fee
?
$40,000
Investment
?
$616,000 - $6,250,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Established in 1964 by Hiroaki "Rocky" Aoki,Benihana introduced the art of teppanyaki cooking to the United States with its inaugural restaurant in New York City. The brand's corporate headquarters are located in Aventura, Florida.
Benihana began franchising to expand its unique dining experience, offering franchise opportunities in various domestic and international markets.
Benihana specializes in Japanese teppanyaki cuisine, where highly skilled chefs prepare meals on steel teppanyaki grills right at the guests' tables.
The menu features a variety of options, including steak, chicken, seafood, and fresh vegetables, all cooked in traditional Japanese style. This interactive and entertaining cooking style sets Benihana apart from competitors, creating memorable dining experiences that blend culinary artistry with performance.
Initial investment
The initial investment required for a Benihana franchise is
$616,000 - $6,250,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Benihana offers 2 types of franchises:
Model
Initial Investment
Full-sized BENIHANA Restaurant
$3,405,200 to $6,250,000
Concession Model BENIHANA Restaurant
$616,000 to $1,090,000
We are summarizing below the main costs associated with opening a Full-sized BENIHANA Restaurant.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$40,000
Travel and Living Expenses while Training
$25,000 to $100,000
Real Estate Improvements (Excluding Purchase Real Estate)
$2,500,000 to $4,500,000
Equipment, Furniture & Fixtures
$500,000 to $700,000
Opening Inventory
$40,000 to $60,000
Liquor License
$200 to $300,000
Insurance
$50,000
Additional Funds
$250,000 to $500,000
Total Minimum
$3,405,200 to $6,250,000
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Benihana offers 2 types of franchises:
Model
Initial Investment
Full-sized BENIHANA Restaurant
$3,405,200 to $6,250,000
Concession Model BENIHANA Restaurant
$616,000 to $1,090,000
We are summarizing below the main costs associated with opening a Full-sized BENIHANA Restaurant.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Type of Expenditure
Amount
Initial Franchise Fee
$40,000
Travel and Living Expenses while Training
$25,000 to $100,000
Real Estate Improvements (Excluding Purchase Real Estate)
$2,500,000 to $4,500,000
Equipment, Furniture & Fixtures
$500,000 to $700,000
Opening Inventory
$40,000 to $60,000
Liquor License
$200 to $300,000
Insurance
$50,000
Additional Funds
$250,000 to $500,000
Total Minimum
$3,405,200 to $6,250,000
Franchise Disclosure Document
Below is Benihana's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Benihana had 77 total units in 2025, of which 8 were franchised-owned and 69 company-owned.
Frequently Asked Questions
What is the royalty fee of
Benihana
?
The royalty fee for a Benihana franchise is 5.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 4.00%.
What is the total investment of
Benihana
?
The initial investment required for a Benihana franchise is $616,000 - $6,250,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee of
Benihana
?
The initial franchise fee for a Benihana franchise is $40,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.
What is the average revenue (Average Unit Volume) of
Benihana
?
Benihana does not disclose the average unit volume (average revenue) in its FDD.
The average unit volume (average revenue) for a Benihana franchise is $0.
Benihana provides a comprehensive set of training programs to ensure that franchisees and their staff are fully equipped to operate under the Benihana brand. These training programs include the following:
Initial Training: This training is mandatory unless waived by Benihana (BNC) based on prior experience. It typically consists of 8 to 12 weeks of hands-on work at a Benihana restaurant. It covers operational practices and ensures that trainees meet BNC’s standards. Up to five chefs, a General Manager, and other approved personnel may attend without additional fees.
In-Restaurant Training: Offered both pre-opening and during the opening phase, this training is conducted on-site at the franchisee's restaurant. It is tailored to the specific needs of the franchisee’s team and location, considering their experience and the restaurant’s projected sales volume. BNC determines the scope and duration of this training.
Ongoing Training: This includes periodic seminars, courses, and training sessions required by BNC after the restaurant is operational. These sessions may be held at BNC’s principal office, the franchisee’s location, or another designated Benihana restaurant. All related expenses such as salaries, travel, lodging, and meals are borne by the franchisee.
Territory Protection
Benihana does not grant exclusive or protected territories to franchisees. However, as long as the franchisee complies with the Franchise Agreement, Benihana will not authorize another Benihana restaurant within the defined “Restaurant Area” specified in the contract.
This territorial protection is limited and conditional. The franchisor may still reserve rights to compete within the area, meaning the protection is not absolute.