
Curry Up Now is a dynamic fast-casual brand that brings a creative take on Indian street food. Launched in 2009 as a single food truck in Burlingame, California, it was founded by Akash and Rana Kapoor.
The concept quickly gained traction, leading to the opening of the first brick-and-mortar restaurant in San Mateo in 2011, followed by expansions into cities like Palo Alto, San Francisco, San Jose, Oakland, and Alameda.
Headquartered in California, Curry Up Now has since broadened its reach by offering franchise opportunities across the United States. Today, the brand operates a growing number of locations, including in Hoboken, New Jersey; Sacramento, California; Decatur, Georgia; Fort Union, Utah; and Irvine, California.
Known for its creative menu, Curry Up Now serves up inventive interpretations of Indian street food classics. Favorites such as tikka masala burritos and naughty naan showcase the brand’s ability to fuse authentic Indian flavors with a contemporary fast-casual dining experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Curry Up Now offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Curry Up NowLarger Fast-Casual Restaurant Franchise. For more information on costs required to start a Curry Up Now franchise, refer to the Franchise Disclosure Document (Item 7).
Curry Up Now provides structured training programs for its franchisees to ensure effective restaurant operations. The training programs are outlined as follows:
Curry Up Now does not guarantee exclusive territory protection to its franchisees. While each franchise agreement typically defines a specific area in which the franchisee is allowed to operate and market, the franchisor reserves the right to open other locations, whether company-owned or franchised, and to sell through other channels, even within that defined territory.
This means franchisees may face competition from other Curry Up Now outlets or other distribution methods authorized by the franchisor. Franchisees of Curry Up Now are limited in their marketing and operations to their assigned area, but they must understand that their rights are not fully exclusive.
Below are some of
Curry Up Now
key competitors in the
Asian
sector.

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$35,000
$311,000
$1,675,000
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