Curry Up Now Franchise FDD, Costs & Fees (2025)

Curry Up Now serves innovative Indian cuisine with a modern twist, offering a variety of dishes inspired by traditional flavors and contemporary trends.

Curry Up Now is a dynamic fast-casual brand that brings a creative take on Indian street food. Launched in 2009 as a single food truck in Burlingame, California, it was founded by Akash and Rana Kapoor.

The concept quickly gained traction, leading to the opening of the first brick-and-mortar restaurant in San Mateo in 2011, followed by expansions into cities like Palo Alto, San Francisco, San Jose, Oakland, and Alameda.

Headquartered in California, Curry Up Now has since broadened its reach by offering franchise opportunities across the United States. Today, the brand operates a growing number of locations, including in Hoboken, New Jersey; Sacramento, California; Decatur, Georgia; Fort Union, Utah; and Irvine, California.

Known for its creative menu, Curry Up Now serves up inventive interpretations of Indian street food classics. Favorites such as tikka masala burritos and naughty naan showcase the brand’s ability to fuse authentic Indian flavors with a contemporary fast-casual dining experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Curry Up Now offers 2 types of franchises:

Curry Up Now Franchise Type Initial Investment Range
Smaller Fast-Casual Restaurant Franchise $311,450 – $939,250
Larger Fast-Casual Restaurant Franchise $699,650 – $1,674,750

We are summarizing below the main costs associated with opening a Curry Up NowLarger Fast-Casual Restaurant Franchise. For more information on costs required to start a Curry Up Now franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $35,000
Leasehold Improvements & Construction Cost $250,000 to $900,000
Licenses and Permits (not including Liquor) $10,000 to $20,000
Beer, Wine & Liquor License $1,000 to $5,000
Rent $36,000 to $45,000
Security Deposits for One Month $24,000 to $36,000
Plans, Blueprints, Specifications $10,000 to $20,000
Furnishings, Fixtures & Equipment $150,000 to $300,000
Signage – Interior & Exterior $10,000 to $20,000
Digital Menus $5,000 to $20,000
Video Surveillance $500 to $5,000
Computer System $35,150 to $47,250
Travel & Living Expenses for Initial Training $20,000 to $30,000
Insurance – 3 Months $5,000 to $10,000
Professional Fees $5,000 to $10,000
Opening Inventory & Supplies $25,000 to $40,000
Recruiting Fees $1,500 to $15,000
Grand Opening Advertising Campaign $15,000
Bookkeeping Service – 3 months $1,500
Bar Consultants $10,000 to $25,000
Additional Funds – 3 Months $50,000 to $75,000
TOTAL $699,650 to $1,674,750

Curry Up Now offers 2 types of franchises:

Curry Up Now Franchise Type Initial Investment Range
Smaller Fast-Casual Restaurant Franchise $311,450 – $939,250
Larger Fast-Casual Restaurant Franchise $699,650 – $1,674,750

We are summarizing below the main costs associated with opening a Curry Up NowLarger Fast-Casual Restaurant Franchise. For more information on costs required to start a Curry Up Now franchise, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $35,000
Leasehold Improvements & Construction Cost $250,000 to $900,000
Licenses and Permits (not including Liquor) $10,000 to $20,000
Beer, Wine & Liquor License $1,000 to $5,000
Rent $36,000 to $45,000
Security Deposits for One Month $24,000 to $36,000
Plans, Blueprints, Specifications $10,000 to $20,000
Furnishings, Fixtures & Equipment $150,000 to $300,000
Signage – Interior & Exterior $10,000 to $20,000
Digital Menus $5,000 to $20,000
Video Surveillance $500 to $5,000
Computer System $35,150 to $47,250
Travel & Living Expenses for Initial Training $20,000 to $30,000
Insurance – 3 Months $5,000 to $10,000
Professional Fees $5,000 to $10,000
Opening Inventory & Supplies $25,000 to $40,000
Recruiting Fees $1,500 to $15,000
Grand Opening Advertising Campaign $15,000
Bookkeeping Service – 3 months $1,500
Bar Consultants $10,000 to $25,000
Additional Funds – 3 Months $50,000 to $75,000
TOTAL $699,650 to $1,674,750

Franchise Disclosure Document

Number of units

Training

Curry Up Now provides structured training programs for its franchisees to ensure effective restaurant operations. The training programs are outlined as follows:

  1. HQ Initial Training Program
    Franchisees and up to three key staff members must attend an HQ Initial Training Program conducted at the franchisor’s headquarters. This program covers restaurant operations, customer service, product preparation, and management techniques required to run a Curry Up Now restaurant.
  2. Bar Training and Consulting (for Larger Restaurants)
    For franchisees operating larger Curry Up Now locations that include the “Mortar & Pestle” cocktail bar, there is an additional mandatory Bar Training and Consulting Program. This training, provided by designated consultants, includes drink mixing, serving etiquette, and cocktail technique instruction.
  3. Bookkeeping Training and System Setup
    Franchisees must use a designated third-party bookkeeping service, One Point Accounting, throughout the operation of the franchise. Training is provided to ensure franchisees and their managers can properly manage financial reporting, with mandatory monthly disclosures to Curry Up Now.

Territory Protection

Curry Up Now does not guarantee exclusive territory protection to its franchisees. While each franchise agreement typically defines a specific area in which the franchisee is allowed to operate and market, the franchisor reserves the right to open other locations, whether company-owned or franchised, and to sell through other channels, even within that defined territory.

This means franchisees may face competition from other Curry Up Now outlets or other distribution methods authorized by the franchisor. Franchisees of Curry Up Now are limited in their marketing and operations to their assigned area, but they must understand that their rights are not fully exclusive.

Competitors

Below are some of

Curry Up Now

key competitors in the

Asian

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

10

New
+
43%
43%

$35,000

$311,000

$1,675,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

PokiTomik

PokiTomik is a fast-casual restaurant franchise offering poke bowls, sushi burritos, and Asian-fusion dishes, serving health-minded guests seeking customizable meals, and known for fresh proteins, vibrant toppings, quick-service formats, and contemporary branding tailored to busy urban and neighborhood locations.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$128,000 - $288,000

Vegan District

Vegan District is a plant-based restaurant franchise offering vegan comfort foods and beverages, serving health-conscious diners and ethically minded consumers, and known for indulgent yet animal-free menus, contemporary branding, and positioning within the rapidly growing plant-based dining market segment.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$98,000 - $358,000

Kuma Ani

Kuma Ani is an Asian-food franchise offering ramen, donburi and ban mein bowls, serving quick-service diners and urban food-lovers, and known for authentic flavours, streamlined operations and investment starting around $345k-$544k.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$345,000 - $544,000

Joju

Joju is a fast-casual café franchise offering artisan beverages, premium coffee and café fare, serving urban professionals and café-goers, and known for minimalist design, craft quality and an experiential café concept.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$216,000 - $399,000

The Flame Broiler

The Flame Broiler is a fast-casual Asian-rice-bowl franchise offering chicken, beef, tofu and rice or salad bowls, serving health- and value-focused diners, and known for simple model, quick service, and proven franchising system.

Franchisees

?

120
+
-21%
-21%
Investment

?

$411,000 - $715,000

Rooster & Rice

Rooster & Rice is a fast-casual chicken-rice franchise offering Khao Mun Gai and minimalist menu bowls, serving young professionals and casual diners, and known for streamlined operations, high-quality flavor and fast growth across markets.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$336,000 - $530,000