Genghis Grill

Genghis Grill Franchise FDD, Costs & Fees (2025)

Genghis Grill offers build-your-own stir-fry dishes, allowing customers to customize their meals with a variety of fresh ingredients and sauces, cooked to perfection on a sizzling grill.

Genghis Grill is a fast-casual Mongolian-style stir-fry restaurant founded in 1998 in Dallas, Texas by entrepreneur Jeff Sinelli. The brand is headquartered in Irving, Texas, and operates under the leadership of Craveworthy Brands.

Since its inception, Genghis Grill has grown to over 50 locations across the United States, serving approximately 3.2 million customers annually. The franchise program began in 2001, offering opportunities to operators nationwide.

The concept centers on a “build-your-own” bowl experience. Customers choose from more than 80 fresh ingredients, including proteins, vegetables, spices, and sauces, then hand them to a Grill Master to be cooked on a circular grill. The menu also features chef-crafted bowls, sides, desserts, beverages, and catering services.

Genghis Grill sets itself apart with its interactive dining format, health-conscious choices, and customizable meals. Its “Go Bowl(d)” branding, digital tools like mobile ordering and loyalty rewards, and off-premise optimized layout appeal to modern diners.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$30,000
Architect/Engineering Fees	$10,000 – $20,000
Business Licenses & Permits	$1,000 – $10,000
Liquor License	$0 – $50,000
Rent - First 3 Months	$12,000 – $60,000
Leasehold Improvements	$150,000 – $400,000
Furniture, Fixtures & Décor	$20,000 – $50,000
Equipment	$80,000 – $250,000
Smallwares	$14,000 – $25,000
Insurance	$3,000 – $12,500
Miscellaneous Opening Costs	$5,000 – $20,000
Training Costs: Travel and Living Expenses While Training	$10,000 – $30,000
Opening Inventory	$15,000
Signage	$5,000 – $50,000
Professional Fees	$3,000 – $15,000
Uniforms	$2,000 – $8,000
Computer, Point of Sale System and Annual Maintenance Contract, and Office Equipment and Supplies	$15,000 – $30,000
Grand Opening Advertising	$10,000 – $15,000
Additional Funds – First 3 Months	$15,000 – $90,000
Total (Excluding Real Estate Cost)	$400,000 – $1,180,500

Type of Expenditure	Amount
Initial Franchise Fee	$30,000
Architect/Engineering Fees	$10,000 – $20,000
Business Licenses & Permits	$1,000 – $10,000
Liquor License	$0 – $50,000
Rent - First 3 Months	$12,000 – $60,000
Leasehold Improvements	$150,000 – $400,000
Furniture, Fixtures & Décor	$20,000 – $50,000
Equipment	$80,000 – $250,000
Smallwares	$14,000 – $25,000
Insurance	$3,000 – $12,500
Miscellaneous Opening Costs	$5,000 – $20,000
Training Costs: Travel and Living Expenses While Training	$10,000 – $30,000
Opening Inventory	$15,000
Signage	$5,000 – $50,000
Professional Fees	$3,000 – $15,000
Uniforms	$2,000 – $8,000
Computer, Point of Sale System and Annual Maintenance Contract, and Office Equipment and Supplies	$15,000 – $30,000
Grand Opening Advertising	$10,000 – $15,000
Additional Funds – First 3 Months	$15,000 – $90,000
Total (Excluding Real Estate Cost)	$400,000 – $1,180,500

Genghis Grill

2023

Franchise Disclosure Document

Number of units

Training

Genghis Grill offers a detailed and mandatory training program to prepare franchisees for running their restaurants successfully.

Initial Training Program: Genghis Grill provides a four-week training program to the Operating Principal and up to two key management personnel. This includes both virtual classroom instruction and hands-on training at a certified Genghis Grill restaurant, covering restaurant operations, customer service, marketing, sales, equipment usage, and cost control.
Training Requirements and Conditions: Attendance and successful completion of the initial training program are required before opening the restaurant. If the designated Operating Principal or key personnel are deemed unqualified during training, replacements must be enrolled. The franchisor reserves the right to adjust the training content and length based on participants' experience.
Training Logistics and Fees: The program is typically held in Dallas, Texas, or a location chosen by the franchisor. No fees are charged for the first three attendees, but franchisees must cover travel and living expenses. Additional participants or substitute personnel may incur fees at the franchisor's discretion.

Territory Protection

Genghis Grill grants franchisees a "Protected Territory" which typically consists of a radius around the restaurant's location, defined in the franchise agreement. This protected area may vary depending on whether the restaurant is in an urban or suburban environment.

During the agreement term, Genghis Grill will not open or allow other franchisees to open another Genghis Grill within this protected territory, provided the franchisee complies with the agreement.

However, the franchise does not grant exclusive territorial rights. Genghis Grill retains the ability to operate or license others to operate in “Non-Traditional Venues” within the Protected Territory, such as malls, airports, stadiums, or campuses.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2001

Franchisees

-5%

Franchise fee

$30,000

Investment

$400,000 - $1,181,000

Revenue (AUV)

$1,150,000