FujiSan has carved out a distinctive place in the U.S. food franchise landscape with its focus on fresh sushi and Asian-inspired cuisine. Launched in 2008 by two brothers originally from Tokyo, the brand was created with the goal of making high-quality Japanese food more accessible to everyday consumers.
Based in Santa Fe Springs, California, FujiSan has grown its footprint across the nation. Its menu features a broad selection of offerings such as sushi rolls, warm rice bowls, combo platters, savory sides, and boba beverages—all made with an emphasis on freshness and variety.
In 2016, FujiSan opened its concept to franchising, allowing operators to set up Asian bar kiosks within a range of high-traffic venues. These include grocery stores, big-box retailers, educational campuses, healthcare institutions, office complexes, and entertainment destinations.
What sets FujiSan apart in a competitive market is its commitment to sustainable ingredients and a dynamic menu designed to appeal to a wide spectrum of tastes, staying true to its mission of sharing Japanese flavors in a fresh and modern way.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
FujiSan offers 3 types of franchises:
We are summarizing below the main costs associated with opening a FujiSan Traditional Kiosk.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
FujiSan offers 3 types of franchises:
We are summarizing below the main costs associated with opening a FujiSan Traditional Kiosk.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Fujisan Franchising Corp. provides a structured and multi-phase training program for franchisees to ensure proper operation and product quality at their kiosks. Here are the training programs offered by the franchisor:
Fujisan Franchising Corp. does not offer its franchisees any exclusive or protected territory. Franchisees are not granted territorial rights, meaning the franchisor may establish additional kiosks or authorize other franchisees to operate within proximity to an existing location.
This lack of territory protection is explicitly disclosed in their documentation to ensure transparency.
Instead of territorial exclusivity, the franchisor focuses on maintaining uniformity and operational standards across all locations. While this policy allows Fujisan to expand its brand presence freely, it could result in increased competition among franchisees operating in close geographic areas.
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Below are some of
Fujisan
key competitors in the
Asian
sector.
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Lime House is a fast-casual restaurant franchise offering sushi, ramen, and Burmese-inspired dishes, serving diners seeking approachable Asian flavors, and known for chef-driven recipes, fine-dining quality ingredients, community-focused hospitality, and an accessible build-out model for multi-unit or first-time restaurant owners.
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PokiTomik is a fast-casual restaurant franchise offering poke bowls, sushi burritos, and Asian-fusion dishes, serving health-minded guests seeking customizable meals, and known for fresh proteins, vibrant toppings, quick-service formats, and contemporary branding tailored to busy urban and neighborhood locations.
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Kuma Ani is an Asian-food franchise offering ramen, donburi and ban mein bowls, serving quick-service diners and urban food-lovers, and known for authentic flavours, streamlined operations and investment starting around $345k-$544k.
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Joju is a fast-casual café franchise offering artisan beverages, premium coffee and café fare, serving urban professionals and café-goers, and known for minimalist design, craft quality and an experiential café concept.
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The Flame Broiler is a fast-casual Asian-rice-bowl franchise offering chicken, beef, tofu and rice or salad bowls, serving health- and value-focused diners, and known for simple model, quick service, and proven franchising system.
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