PokiTomik is a fast-casual dining franchise specializing in customizable poke bowls made from fresh, wholesome ingredients. The brand was founded in 2017 in Simi Valley, California, where it is still headquartered today. ‍

PokiTomik began offering franchise opportunities in 2021, expanding its fresh-food concept to new markets.

PokiTomik’s menu focuses on build-your-own poke bowls, giving customers the ability to choose bases, premium proteins, house-made sauces, and fresh toppings.

The franchise differentiates itself by offering bold, “explosive” flavor combinations and sauces crafted in-house daily. Its fast-casual service model supports both dine-in and take-out, catering to customers seeking quick and healthy meals.

Training

PokiTomik provides a detailed and structured training program to prepare franchisees and their management teams for successfully running the business. The training includes both classroom instruction and hands-on experience, and participation is mandatory for the Operating Principal, managers, and other key staff.

1. Initial Training Program: This training takes place in Simi Valley, California, and consists of multiple modules covering various aspects of the business. For example, the “Introduction to PokiTomik” module involves 5 hours of classroom training and 15 hours of on-the-job instruction. Other modules include “Understanding Menu Items” (10 classroom and 20 on-the-job hours), “Permits and Coding Compliance” (2 classroom and 2 on-the-job hours), “Customer Service” (2 classroom and 5 on-the-job hours), and “Inventory Management” (2 classroom and 5 on-the-job hours).
2. Confidentiality and Non-Compete Agreements: Every trainee, including Operating Principals and managers, must sign agreements to maintain confidentiality and avoid competition with PokiTomik and its franchisees. These agreements are required before accessing proprietary manuals and information.
3. Post-Opening and Replacement Training: The franchisor may provide support immediately before and after the opening, either in person or via telephone. Additionally, if there is a replacement manager, they must also complete the initial training program. Fees may apply for training of new or replacement personnel.

Territory Protection

PokiTomik grants franchisees a defined Approved Territory where no other PokiTomik businesses will be established during the term of the agreement. This territorial protection ensures that franchisees have exclusivity for physical locations within that territory, subject to the terms of their agreement.

However, any modifications to the Territory upon renewal or transfer may result in a reduction in size based on current standards or demographic changes. Despite the exclusivity of physical operations, the franchisor retains extensive rights to operate and authorize businesses outside the Approved Territory and even at non-traditional sites within the territory, such as airports, stadiums, or colleges.

Additionally, PokiTomik can sell services and products through various channels like the internet, mail order, or mobile setups without compensating the franchisee.