Neehee’s Restaurant is a fast-casual Indian street food franchise founded in 2006 in Michigan. The concept started as a family-run eatery in Farmington and expanded to Canton in 2009. The company is now headquartered in Westland, Michigan.
Franchise operations are managed by Nihi Franchising, Inc., which was established in April 2012. Neehee’s began offering franchise opportunities in January 2013.
Neehee’s specializes in authentic Indian vegetarian street food, including chaat, dosas, thalis, samosas, vada pav, and chole bhature. The menu caters to a variety of dietary needs with vegan, no-onion/no-garlic, and gluten-free options.
The brand differentiates itself with live cooking stations, a strong loyalty rewards program, and standardized spice blends to ensure consistency across locations. Its commitment to fresh ingredients and bold flavors creates a memorable dining experience that stands out from other Indian fast-casual restaurants.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
Neehee's Restaurant
key competitors in the
Asian
sector.
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$1,667,000
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Neehee’s Restaurant provides a comprehensive and layered training system for its franchisees and their teams. The training is essential to prepare for both the opening and successful operation of a restaurant under the Neehee’s brand. Below are the primary programs:
Neehee’s Restaurant provides franchisees with a Designated Area where they are authorized to operate a restaurant under the franchise system. This area typically spans up to three miles and is negotiated based on factors like demographics, competition, and traffic patterns.
While the franchisor commits to not opening company-owned or franchised restaurants within this area under the same trademarks, exceptions exist for non-traditional venues such as airports, malls, and theme parks.
Despite the Designated Area, franchisees do not receive exclusive territorial rights. The franchisor retains the ability to market and distribute similar or dissimilar products, through various channels including online platforms, within or outside of a franchisee's territory.
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