Fluffy Fluffy is a fast-casual dessert franchise best known for its signature soufflé pancakes. Founded in 2018 in the Greater Toronto Area, the brand now operates under the name Fuwa Fuwa, meaning “fluffy fluffy” in Japanese. The company’s headquarters is located in Toronto, Ontario, Canada.
The brand began franchising in 2020 and has since expanded to multiple international markets. As of 2024, Fluffy Fluffy has around 30 locations abroad, 3 in the United States, and 20 more in development. The parent company is Fuwa Labs LLC, with Benson Lau leading the business development efforts.
Fluffy Fluffy offers a menu centered on soufflé pancakes, combining elements of Japanese dessert craftsmanship with North American pancake culture.
The menu also includes specialty drinks and light café offerings. The franchise stands out for its ultra-light, airy texture, slow-cooking process, absence of artificial additives, and its distinctive East-meets-West dessert concept.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Fluffy Fluffy offers a structured training program to equip franchisees and their teams with the skills necessary for successful operations. The training is divided into multiple components:
Fluffy Fluffy does not offer exclusive territory protection to its franchisees. Franchisees may face competition from other Fluffy Fluffy locations, franchisor-owned outlets, and alternative distribution channels.
The franchisor retains the right to operate or license others to operate outlets under the same or different brands anywhere, including within a franchisee's local market.
Even within their designated site, franchisees have no rights to prevent the franchisor from selling products through the internet, retail stores, or other methods. Franchisees are not entitled to compensation from any sales the franchisor makes through these alternate channels.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
Fluffy Fluffy
key competitors in the
Asian
sector.
8
$50,000
$319,000
$609,000
n.a.
$0
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Lime House is a fast-casual restaurant franchise offering sushi, ramen, and Burmese-inspired dishes, serving diners seeking approachable Asian flavors, and known for chef-driven recipes, fine-dining quality ingredients, community-focused hospitality, and an accessible build-out model for multi-unit or first-time restaurant owners.
?
?
PokiTomik is a fast-casual restaurant franchise offering poke bowls, sushi burritos, and Asian-fusion dishes, serving health-minded guests seeking customizable meals, and known for fresh proteins, vibrant toppings, quick-service formats, and contemporary branding tailored to busy urban and neighborhood locations.
?
?
Vegan District is a plant-based restaurant franchise offering vegan comfort foods and beverages, serving health-conscious diners and ethically minded consumers, and known for indulgent yet animal-free menus, contemporary branding, and positioning within the rapidly growing plant-based dining market segment.
?
?
Kuma Ani is an Asian-food franchise offering ramen, donburi and ban mein bowls, serving quick-service diners and urban food-lovers, and known for authentic flavours, streamlined operations and investment starting around $345k-$544k.
?
?
Joju is a fast-casual café franchise offering artisan beverages, premium coffee and café fare, serving urban professionals and café-goers, and known for minimalist design, craft quality and an experiential café concept.
?
?
The Flame Broiler is a fast-casual Asian-rice-bowl franchise offering chicken, beef, tofu and rice or salad bowls, serving health- and value-focused diners, and known for simple model, quick service, and proven franchising system.
?
?
.png)
.png)
.png)
