Fluffy Fluffy is a dessert café franchise offering Japanese soufflé pancakes with fresh toppings and beverages, serving dessert lovers and social café guests, and known for visually appealing dishes, Instagram-friendly atmosphere, and innovative menu options.
KEY FRANCHISE STATS
Franchisees
?
8
+
n.a.
n.a.
Franchise fee
?
$50,000
Investment
?
$319,000 - $609,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Fluffy Fluffy is a fast-casual dessert franchise best known for its signature soufflé pancakes. Founded in 2018 in the Greater Toronto Area, the brand now operates under the name Fuwa Fuwa, meaning “fluffy fluffy” in Japanese. The company’s headquarters is located in Toronto, Ontario, Canada.
The brand began franchising in 2022 and has since expanded to multiple international markets. The parent company is Fuwa Labs LLC, with Benson Lau leading the business development efforts.
Fluffy Fluffy offers a menu centered on soufflé pancakes, combining elements of Japanese dessert craftsmanship with North American pancake culture.
The menu also includes specialty drinks and light café offerings. The franchise stands out for its ultra-light, airy texture, slow-cooking process, absence of artificial additives, and its distinctive East-meets-West dessert concept.
Initial investment
The initial investment required for a Fluffy Fluffy franchise is $319,000 - $609,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Your Training Expenses
$2,000 - $7,000
Deposits (Lease and Utilities)
$0 - $20,000
Rent (3 Months)
$9,000 - $30,000
Architectural Plans
$8,000 - $15,000
Leasehold Improvements, Construction and/or Remodeling
$150,000 - $250,000
Furniture, Fixtures and Equipment
$40,000 - $100,000
Signage
$5,000 - $15,000
Business Licenses and Permits
$1,500 - $3,000
POS
$1,500 - $3,000
Security Systems
$1,000 - $4,000
Initial Inventory
$15,000 - $25,000
Professional Fees
$3,000 - $5,000
Grand Opening Advertising
$10,000 - $15,000
Grand Opening Support Fee
$2,545
Insurance
$400 - $3,500
Office Supplies
$100 - $2,000
Cleaning Supplies
$100 - $5,000
Warehouse Rental
$0 - $3,500
Additional Funds – 3 months
$20,000 - $50,000
Total
$319,145 to $608,545
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Your Training Expenses
$2,000 - $7,000
Deposits (Lease and Utilities)
$0 - $20,000
Rent (3 Months)
$9,000 - $30,000
Architectural Plans
$8,000 - $15,000
Leasehold Improvements, Construction and/or Remodeling
$150,000 - $250,000
Furniture, Fixtures and Equipment
$40,000 - $100,000
Signage
$5,000 - $15,000
Business Licenses and Permits
$1,500 - $3,000
POS
$1,500 - $3,000
Security Systems
$1,000 - $4,000
Initial Inventory
$15,000 - $25,000
Professional Fees
$3,000 - $5,000
Grand Opening Advertising
$10,000 - $15,000
Grand Opening Support Fee
$2,545
Insurance
$400 - $3,500
Office Supplies
$100 - $2,000
Cleaning Supplies
$100 - $5,000
Warehouse Rental
$0 - $3,500
Additional Funds – 3 months
$20,000 - $50,000
Total
$319,145 to $608,545
Franchise Disclosure Document
Below is Fluffy Fluffy's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Fluffy Fluffy had 8 total units in 2025, of which 8 were franchised-owned and 0 company-owned.
Fluffy Fluffy offers a structured training program to equip franchisees and their teams with the skills necessary for successful operations. The training is divided into multiple components:
Initial Management Training Program Franchisees, including their principals and general manager, must complete a four-week Initial Management Training Program before opening. This training is conducted at a Fluffy Fluffy outlet in Toronto or another approved location and covers topics like menu introduction, customer service, closing procedures, and operations. Up to two principals and one general manager can attend without tuition fees, though all related travel and lodging expenses are borne by the franchisee.
Additional Training The franchisor may require franchisees to attend mandatory or optional training sessions, including online e-training and an annual business meeting or national convention. These sessions total no more than three days per year. Franchisees are responsible for all costs associated with participation, and failure to attend required sessions constitutes a default under the franchise agreement.
On-Site Remedial Training Upon request or as deemed necessary by the franchisor, on-site remedial training may be provided at the franchisee's location. This training is subject to availability and comes with fees for the trainer’s time and travel expenses.
Territory Protection
Fluffy Fluffy does not offer exclusive territory protection to its franchisees. Franchisees may face competition from other Fluffy Fluffy locations, franchisor-owned outlets, and alternative distribution channels.
The franchisor retains the right to operate or license others to operate outlets under the same or different brands anywhere, including within a franchisee's local market.
Even within their designated site, franchisees have no rights to prevent the franchisor from selling products through the internet, retail stores, or other methods. Franchisees are not entitled to compensation from any sales the franchisor makes through these alternate channels.
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