Why Service-Based Franchises Are Driving Growth Right Now

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December 15, 2025

This week, attention is turning to service-based franchises, which continue to stand out as a key growth driver in the industry.

Franchises are projected to grow by roughly +2.5% in 2025, adding more than 20,000 new units nationwide, with service concepts leading that expansion.

Service-oriented models benefit from recurring demand, lower build-out costs, and simpler labor requirements compared to many brick-and-mortar QSR concepts.

As a result, investors and multi-unit operators are increasingly prioritizing service franchises as a more resilient and scalable path to growth in the current market.

In this week’s edition, we’re covering three notable expansion moves from the past week: Salad Spot’s three-location rollout in Southern Utah, a SpringGreen franchisee expanding to six territories in the Midwest, and Chicken Salad Chick strengthening its Florida footprint through new development agreements. Let’s dive in!

Salad Spot Announces Three-Location Expansion in Utah

Salad Spot has announced a three-location expansion in Washington County, Utah, marking a strong push into a fast-growing region.

The brand continues to gain traction as consumers seek healthier, customizable fast-casual options.

These new stores reflect the system’s strategy of clustering locations for efficient operations and marketing reach.

The expansion positions Salad Spot to build deeper market penetration across Southern Utah.

SpringGreen Multi-Unit Franchise Owner Expands to Six Territories

A SpringGreen franchise owner has expanded into six additional territories in the Eau Claire, Wisconsin region, signaling strong confidence in the brand’s recurring-revenue lawn care model.

Multi-unit expansions within home services remain a key trend as operators pursue scalable, seasonally driven businesses.

This move consolidates SpringGreen’s presence in the Upper Midwest and supports faster route density growth.

The expansion underscores the system’s attractiveness to franchisees seeking low-overhead, territory-based service businesses.

Chicken Salad Chick Expands Florida Footprint with New Agreements

Chicken Salad Chick is strengthening its presence in Florida after signing three new franchise agreements that will bring additional locations to key markets across the state.

The brand continues to be one of the fastest-growing players in the fast-casual segment, benefiting from strong consumer loyalty and a simple operating model.

These new agreements highlight Florida as one of the system’s most successful territories with strong unit-level performance.

The planned openings further support Chicken Salad Chick’s steady march across the Southeast.

This week's brands spotlight

Spring-Green Lawn Care

Spring-Green Lawn Care offers professional lawn care and maintenance services, ensuring healthy and vibrant lawns through tailored treatment programs.

Franchisees

?

126
+
-2%
-2%
Investment

?

$118,000 - $134,000

Chicken Salad Chick

Chicken Salad Chick specializes in homemade chicken salad served as sandwiches, salads, and sides in various flavors.

Franchisees

?

206
+
30%
30%
Investment

?

$777,000 - $1,030,000

VARA Juice Restaurant

VARA Juice Restaurant is a health-focused franchise offering fresh juices, smoothies, acai bowls, and plant-based meals in a clean, modern setting.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$252,000 - $648,000

The Bunny Hive

The Bunny Hive is a parent-child social club franchise offering sensory classes, play sessions, and community events, serving new parents, caregivers, and infants through preschoolers, and known for aesthetically designed studios, flexible memberships, and inclusive, judgment-free spaces that foster connection.

Franchisees

?

14
+
n.a.
n.a.
Investment

?

$127,000 - $331,000

Musicologie

Musicologie is a music-education franchise offering group and private lessons across instruments and voice, serving children, teens, and adult learners, and known for neighborhood studios, playful curricula, and community-focused recitals that make music education approachable, fun, and accessible for families.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$193,000 - $364,000

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