Food & BeverageBreakfast

Vicious Biscuit

HomeFood & BeverageBreakfast

Vicious Biscuit

Vicious Biscuit Franchise FDD, Costs & Fees (2025)

Vicious Biscuit is a breakfast-and-brunch franchise offering overstuffed biscuit sandwiches, coffee and brunch fare, serving early-day diners, families and brunch crowds, and known for Southern-flavor innovation, fast-casual scalability and strong repeat business.

Vicious Biscuit is a fast-casual breakfast and brunch franchise founded in 2018 in Mount Pleasant, South Carolina. The brand launched with a bold take on Southern biscuits and quickly gained attention for its elevated comfort-food experience.

The company is headquartered in Mount Pleasant and began franchising in 2022 as it expanded beyond its original locations.

Vicious Biscuit sells indulgent biscuit sandwiches, signature brunch dishes, shareables, and lighter “Lightly Vicious” options. Its menu includes handcrafted, oversized biscuits, house-made jams and butters, and chef-driven Southern flavors.

What differentiates the franchise is its over-the-top menu, strong Southern identity, and focus on creating an energetic, hospitality-driven guest experience. The brand positions itself as more than a typical breakfast spot, presenting its restaurants as destination-style brunch venues.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial franchise fee	$40,000 – $40,000
Development Services Fee	$5,000 – $5,000
Lease / rent	$6,000 – $12,000
Construction (includes permits)	$375,000 – $655,000
Equipment	$178,000 – $280,000
POS and Computer System	$20,000 – $30,000
Signage	$20,000 – $30,000
Opening Advertising	$20,000 – $20,000
Inventory and Start-up Supplies	$20,000 – $40,000
Insurance	$7,500 – $10,000
Training Expenses	$30,000 – $50,000
Business Licenses	$5,000 – $10,000
Architect and Professional Fees	$20,000 – $30,000
Additional Funds (3 Months)	$50,000 – $100,000
Security / Utility Deposits	$2,500 – $5,000
Total	$799,000 – $1,317,000

Type of Expenditure	Amount
Initial franchise fee	$40,000 – $40,000
Development Services Fee	$5,000 – $5,000
Lease / rent	$6,000 – $12,000
Construction (includes permits)	$375,000 – $655,000
Equipment	$178,000 – $280,000
POS and Computer System	$20,000 – $30,000
Signage	$20,000 – $30,000
Opening Advertising	$20,000 – $20,000
Inventory and Start-up Supplies	$20,000 – $40,000
Insurance	$7,500 – $10,000
Training Expenses	$30,000 – $50,000
Business Licenses	$5,000 – $10,000
Architect and Professional Fees	$20,000 – $30,000
Additional Funds (3 Months)	$50,000 – $100,000
Security / Utility Deposits	$2,500 – $5,000
Total	$799,000 – $1,317,000

Vicious Biscuit

2025

Franchise Disclosure Document

Number of units

Training

Vicious Biscuit provides a comprehensive training program aimed at ensuring that each franchisee operates in alignment with brand standards and operational expectations.

Initial Management Training: Franchisees must send up to four individuals—typically including the Operating Owner, Operating Manager, and General Manager—to a mandatory training program held at the franchisor’s headquarters or a designated location. If more than four individuals are sent or if replacements are needed later, a discounted fee of $2,000 per person applies. The training includes brand management, operations, and system use, and must be completed before opening the business.
Pre-Opening Support: Prior to opening, Vicious Biscuit offers a training program for Specially Trained Management Personnel. This includes instruction in English and covers the materials necessary for opening. Additionally, a franchisor representative will be present during the opening to provide guidance and ensure brand standards are met.
Ongoing and Supplemental Training: Franchisees are required to attend periodic refresher courses and seminars as determined by the franchisor. Web-based training may also be required for employees to ensure consistent service quality. All training participants must sign confidentiality agreements to protect proprietary information.

Territory Protection

Vicious Biscuit grants franchisees a “Protected Territory,” typically a three-mile radius from the restaurant location. Within this area, the franchisor will not allow another Vicious Biscuit location as long as the franchisee complies with the agreement.

However, the territory is not exclusive. The franchisor may operate or license other brands, use non-traditional venues (like malls or airports), and sell through alternate channels within the territory. Franchisees are not given rights of first refusal or options for additional locations.

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2022

Franchisees

2

+

n.a.

n.a.

Franchise fee

$40,000

Investment

$799,000 - $1,317,000

Revenue (AUV)

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$0

+

n.a.

Operating Profit

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n.a.

Home based

No

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No

Passive investment

No

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No

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Competitors

Below are some of

Vicious Biscuit

key competitors in the

Breakfast

sector.

Franchise

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2

New

+

n.a.

n.a.

n.a.

$40,000

$799,000

$1,317,000

$0

n.a.

n.a.

Dos Coyotes

Over $500K

2

$40,000

$1,472,000

$1,794,000

$1,670,000

68.7%

8.3%

Perkins

Over $500K

189

$40,000

$1,184,000

$3,290,000

$1,812,000

n.a.

n.a.

Waffle Cabin

$50K - $100K

38

$23,500

$90,000

$188,000

$122,000

n.a.

n.a.

Kolache Factory

Over $500K

30

$44,900

$642,000

$937,000

$871,000

72.4%

14.0%

Country Kitchen Restaurants

$200K - $500K

20

$40,000

$425,000

$1,685,000

$0

n.a.

n.a.

Keke's Breakfast Cafe

Over $500K

55

$30,000

$623,000

$1,887,000

$2,089,000

76.8%

14.8%

Rachel's Kitchen

$200K - $500K

0

$40,000

$298,000

$816,000

$1,676,000

n.a.

n.a.

Village Inn

Over $500K

88

$35,000

$1,075,000

$2,740,000

$1,823,000

n.a.

n.a.

Another Broken Egg Cafe

Over $500K

61

$40,000

$802,000

$1,599,000

$1,837,000

76.0%

11.4%

Wild Eggs

Over $500K

12

$45,000

$737,000

$1,889,000

$1,993,000

77.1%

11.0%

Eggs Up Grill

Over $500K

86

$45,000

$822,000

$1,141,000

$1,293,000

75.0%

17.0%

Biscuit Belly

Over $500K

6

$40,000

$824,000

$1,342,000

$1,224,000

73.8%

n.a.

Friendly's

Over $500K

94

$30,000

$1,111,000

$2,682,000

$1,081,000

n.a.

n.a.

Cultivate Food + Coffee

Over $500K

0

$35,000

$970,000

$1,866,000

$0

n.a.

n.a.

Huddle House

Over $500K

242

$35,000

$558,000

$1,443,000

$732,000

n.a.

n.a.

Competitors

Famous Toastery

Famous Toastery is a breakfast, brunch, and lunch restaurant franchise offering made-from-scratch dishes and specialty beverages, serving families and daytime diners, and known for closing by midafternoon, fresh ingredients, attentive team-service, and a strong focus on the booming brunch segment.

Franchisees

16

+

-16%

-16%

Investment

$688,000 - $1,206,000

Food & Beverage

Over $500K

Vicious Biscuit

Vicious Biscuit is a breakfast-and-brunch franchise offering overstuffed biscuit sandwiches, coffee and brunch fare, serving early-day diners, families and brunch crowds, and known for Southern-flavor innovation, fast-casual scalability and strong repeat business.

Franchisees

2

+

n.a.

n.a.

Investment

$799,000 - $1,317,000

Food & Beverage

Over $500K

Squeeze In

Squeeze In is a brunch-focused restaurant franchise offering extensive omelette menus, pancakes, and lunch items, serving breakfast and lunch diners, and known for vibrant atmosphere, unique menu, and expansion through franchising.

Franchisees

4

+

0%

0%

Investment

$202,000 - $522,000

Food & Beverage

$200K - $500K

Rachel's Kitchen

Rachel’s Kitchen is a fresh-casual café franchise offering wholesome, made-to-order food from breakfast through dinner, serving singles, families and health-minded consumers, and known for fresh ingredients, broad appeal and growth-oriented franchise model.

Franchisees

0

+

n.a.

n.a.

Investment

$298,000 - $816,000

Food & Beverage

$200K - $500K

Friendly's

Friendly’s is a casual-dining franchise offering ice cream, burgers, breakfasts and family meals, serving families and casual diners, and known for nostalgic American fare, classic ice-cream sundaes and broad national recognition.

Franchisees

94

+

96%

96%

Investment

$1,111,000 - $2,682,000

Food & Beverage

Over $500K

Biscuit Belly

Biscuit Belly is a Southern-inspired café franchise offering biscuit sandwiches, brunch fare, coffee, and comfort dishes, serving brunch lovers and urban diners, and known for handcrafted biscuits, bold flavour profiles, and stylish café environments.

Franchisees

6

+

200%

200%

Investment

$824,000 - $1,342,000

Food & Beverage

Over $500K

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