Vicious Biscuit is a breakfast-and-brunch franchise offering overstuffed biscuit sandwiches, coffee and brunch fare, serving early-day diners, families and brunch crowds, and known for Southern-flavor innovation, fast-casual scalability and strong repeat business.
KEY FRANCHISE STATS
Franchisees
?
2
+
n.a.
n.a.
Franchise fee
?
$40,000
Investment
?
$799,000 - $1,317,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Vicious Biscuit is a fast-casual breakfast and brunch franchise founded in 2018 in Mount Pleasant, South Carolina. The brand launched with a bold take on Southern biscuits and quickly gained attention for its elevated comfort-food experience.
The company is headquartered in Mount Pleasant and began franchising in 2022 as it expanded beyond its original locations.
Vicious Biscuit sells indulgent biscuit sandwiches, signature brunch dishes, shareables, and lighter “Lightly Vicious” options. Its menu includes handcrafted, oversized biscuits, house-made jams and butters, and chef-driven Southern flavors.
What differentiates the franchise is its over-the-top menu, strong Southern identity, and focus on creating an energetic, hospitality-driven guest experience. The brand positions itself as more than a typical breakfast spot, presenting its restaurants as destination-style brunch venues.
Initial investment
The initial investment required for a Vicious Biscuit franchise is $799,000 - $1,317,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial franchise fee
$40,000 – $40,000
Development Services Fee
$5,000 – $5,000
Lease / rent
$6,000 – $12,000
Construction (includes permits)
$375,000 – $655,000
Equipment
$178,000 – $280,000
POS and Computer System
$20,000 – $30,000
Signage
$20,000 – $30,000
Opening Advertising
$20,000 – $20,000
Inventory and Start-up Supplies
$20,000 – $40,000
Insurance
$7,500 – $10,000
Training Expenses
$30,000 – $50,000
Business Licenses
$5,000 – $10,000
Architect and Professional Fees
$20,000 – $30,000
Additional Funds (3 Months)
$50,000 – $100,000
Security / Utility Deposits
$2,500 – $5,000
Total
$799,000 – $1,317,000
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Type of Expenditure
Amount
Initial franchise fee
$40,000 – $40,000
Development Services Fee
$5,000 – $5,000
Lease / rent
$6,000 – $12,000
Construction (includes permits)
$375,000 – $655,000
Equipment
$178,000 – $280,000
POS and Computer System
$20,000 – $30,000
Signage
$20,000 – $30,000
Opening Advertising
$20,000 – $20,000
Inventory and Start-up Supplies
$20,000 – $40,000
Insurance
$7,500 – $10,000
Training Expenses
$30,000 – $50,000
Business Licenses
$5,000 – $10,000
Architect and Professional Fees
$20,000 – $30,000
Additional Funds (3 Months)
$50,000 – $100,000
Security / Utility Deposits
$2,500 – $5,000
Total
$799,000 – $1,317,000
Franchise Disclosure Document
Below is Vicious Biscuit's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Vicious Biscuit had 9 total units in 2025, of which 2 were franchised-owned and 7 company-owned.
Vicious Biscuit provides a comprehensive training program aimed at ensuring that each franchisee operates in alignment with brand standards and operational expectations.
Initial Management Training: Franchisees must send up to four individuals—typically including the Operating Owner, Operating Manager, and General Manager—to a mandatory training program held at the franchisor’s headquarters or a designated location. If more than four individuals are sent or if replacements are needed later, a discounted fee of $2,000 per person applies. The training includes brand management, operations, and system use, and must be completed before opening the business.
Pre-Opening Support: Prior to opening, Vicious Biscuit offers a training program for Specially Trained Management Personnel. This includes instruction in English and covers the materials necessary for opening. Additionally, a franchisor representative will be present during the opening to provide guidance and ensure brand standards are met.
Ongoing and Supplemental Training: Franchisees are required to attend periodic refresher courses and seminars as determined by the franchisor. Web-based training may also be required for employees to ensure consistent service quality. All training participants must sign confidentiality agreements to protect proprietary information.
Territory Protection
Vicious Biscuit grants franchisees a “Protected Territory,” typically a three-mile radius from the restaurant location. Within this area, the franchisor will not allow another Vicious Biscuit location as long as the franchisee complies with the agreement.
However, the territory is not exclusive. The franchisor may operate or license other brands, use non-traditional venues (like malls or airports), and sell through alternate channels within the territory. Franchisees are not given rights of first refusal or options for additional locations.
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