Famous Toastery is a breakfast, brunch, and lunch restaurant franchise known for its fresh, scratch-made meals and its warm, neighborhood atmosphere. The brand was founded in 2005 when two childhood friends opened the first location in Huntersville, North Carolina.

The company is headquartered in Charlotte, North Carolina, and it began franchising in 2013. Since then, Famous Toastery has expanded into multiple East Coast markets, growing steadily through operators who value daytime dining and a community-centric brand.

The franchise continues to target strong suburban areas that support consistent breakfast and brunch traffic. Famous Toastery serves a wide menu of breakfast and lunch favorites, including omelets, benedicts, pancakes, stuffed French toast, sandwiches, wraps, and salads.

It also offers specialty coffees and brunch cocktails, creating an elevated yet approachable dining experience. Everything is made fresh in-house daily, with no fryers and no frozen shortcuts.

The franchise differentiates itself through its “Famously Fresh” philosophy — meaning scratch cooking, fresh-squeezed juices, house-roasted turkey, and attentive service that makes every guest feel like a regular.

Training

Famous Toastery provides a comprehensive and structured training program designed to ensure that franchisees and their teams are fully prepared to operate a restaurant:

1. Initial Training Program: The Managing Owner, one manager, and up to two employees must attend the franchisor’s initial training program, which may include both classroom and on-the-job instruction. This training takes place at a designated facility, typically in North Carolina, or can be delivered remotely through web-based conferencing.
2. Ongoing and System-Wide Training: Franchisees are required to attend additional refresher courses, system-wide programs, and seminars as deemed necessary by the franchisor. These sessions ensure ongoing compliance with operational standards and allow franchisees to stay up-to-date with system updates.
3. Supplemental Training: If a new Operating Manager is hired, or if the franchisor determines that operational standards are not being met, it may require the franchisee or manager to attend supplemental training. This training is offered either on-site or online and is charged at a rate of $300 per trainer per day, plus applicable travel expenses.
4. Training for Additional Staff: If the franchisee wishes to train more than four people in the initial program, they must pay an additional fee of $2,000 per extra trainee. All attendees must be approved by the franchisor and must sign relevant agreements such as confidentiality and guaranty documents.
5. Training Expense Responsibility: The franchisee is responsible for all expenses related to training, including transportation, lodging, meals, and wages for attendees. The franchisor provides instructors and materials but may also charge reasonable fees for certain training sessions.

Territory Protection

Famous Toastery offers limited territory protection to its franchisees. While franchisees are granted a “Designated Territory,” the franchisor makes clear that this area is not exclusive.

During the term of the franchise agreement, and provided the franchisee is not in default, Famous Toastery will not authorize another franchise to open a location within the Designated Territory.

However, Famous Toastery reserves broad rights to operate or allow others to operate similar or competing businesses outside of, and in some cases even within, the Designated Territory. These include businesses under different trademarks and sales through alternative channels such as online platforms or retail stores.