KEY FRANCHISE STATS
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$1,812,000
Perkins is a prominent American casual dining brand with its headquarters in Sandy Springs, Georgia. Established in 1958 by Matt and Ivan Perkins, the brand started as a humble pancake house in Cincinnati, Ohio.
Perkins invites diners to enjoy a diverse menu featuring a wide array of pancake and waffle creations, beloved American dishes available all day, steak options, and burgers. Additionally, patrons can savor a variety of handcrafted sandwiches, soups, and salads, along with a tempting range of pies and mouthwatering muffins.
The welcoming atmosphere and commitment to quality have made Perkins a favorite destination for breakfast, lunch, and dinner. Each restaurant strives to provide a comfortable dining experience with friendly service and delicious food that keeps guests coming back.
The chain began franchising in 1965, expanding its reach significantly. Perkins now has a widespread presence in numerous states across the United States and several provinces in Canada. This growth reflects the brand's enduring popularity and the successful execution of its business model.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Perkins offers 2 types of franchises:
We are summarizing below the main costs associated with opening Perkins Shop franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Perkins offers 2 types of franchises:
We are summarizing below the main costs associated with opening Perkins Shop franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Create an account to access and download this FDD. For more information, see our plans here.
The Perkins training program encompasses a comprehensive range of restaurant operations to ensure franchisees are well-prepared for success. This program includes:
On-the-Job Training: Franchisees participate in an extensive training regimen that lasts up to 35 days. This hands-on experience covers various facets of the restaurant business, providing the practical knowledge needed to run their operations effectively.
Operational Assistance: Perkins offers expert guidance on crucial elements such as site evaluation and selection, equipment layout planning, accounting practices, merchandising strategies, and advertising techniques.
Computer Systems: To ensure smooth operations, Perkins trains franchisees on their proprietary computer systems. This includes maintenance services, help desk support, and specialized software designed specifically for the Perkins System.
Marketing and Advertising: Perkins allocates dedicated resources to media advertising, market research, website maintenance, and digital marketing strategies. These efforts help keep the brand prominent and engaging for its target audience.
Continuous Support: Franchisees benefit from ongoing support through additional training programs, seminars, and refresher courses. Perkins ensures that franchisees stay informed about the latest developments in the restaurant industry.
Perkins franchisees do not benefit from an exclusive territory, which means they may encounter competition from other franchisees, company-owned outlets, or other distribution channels and competitive brands managed by the company.
Franchisees are authorized to operate a "Perkins" Restaurant solely at the specific location designated in the Franchise Agreement. This designated area, known as the "Territory," is outlined in Exhibit B of the agreement. During the term of the agreement, the company agrees not to establish or permit the establishment of another Perkins Unit within this defined "Territory."
Nonetheless, the company retains certain rights and exclusions from this territorial protection, allowing it to engage in various business activities beyond these territorial boundaries.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Perkins
key competitors in the
Breakfast
sector.
189
$40,000
$1,184,000
$3,290,000
n.a.
$1,812,000
$xxx,xxx
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EggBred is a fast-casual breakfast and brunch franchise offering scratch-made egg sandwiches, burgers, and sides, serving morning commuters, families, and weekend brunch-goers, and known for quality ingredients, handcrafted recipes, upbeat branding, and an elevated yet approachable take on comfort classics.
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Famous Toastery is a breakfast, brunch, and lunch restaurant franchise offering made-from-scratch dishes and specialty beverages, serving families and daytime diners, and known for closing by midafternoon, fresh ingredients, attentive team-service, and a strong focus on the booming brunch segment.
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Vicious Biscuit is a breakfast-and-brunch franchise offering overstuffed biscuit sandwiches, coffee and brunch fare, serving early-day diners, families and brunch crowds, and known for Southern-flavor innovation, fast-casual scalability and strong repeat business.
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Squeeze In is a brunch-focused restaurant franchise offering extensive omelette menus, pancakes, and lunch items, serving breakfast and lunch diners, and known for vibrant atmosphere, unique menu, and expansion through franchising.
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Rachel’s Kitchen is a fresh-casual café franchise offering wholesome, made-to-order food from breakfast through dinner, serving singles, families and health-minded consumers, and known for fresh ingredients, broad appeal and growth-oriented franchise model.
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Friendly’s is a casual-dining franchise offering ice cream, burgers, breakfasts and family meals, serving families and casual diners, and known for nostalgic American fare, classic ice-cream sundaes and broad national recognition.
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