Brunch It Up is a contemporary brunch franchise founded in 2016 in Milwaukee, Wisconsin, by Morgan Schnabl. Headquartered at 714 N Milwaukee Street, Milwaukee, WI 53045, the brand began franchising in 2022 and has since expanded to four locations within Wisconsin.
Specializing in both traditional and inventive breakfast and lunch fare, Brunch It Up offers a diverse menu that caters to a wide range of tastes.
The restaurants are known for their cheery, colorful decor, outdoor patios, and bars serving alcohol, creating a vibrant and inviting atmosphere for patrons.
What sets Brunch It Up apart is its commitment to community and quality. By focusing on fresh ingredients, innovative menu items, and a welcoming environment, the franchise appeals to a broad customer base seeking a unique dining experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Brunch franchise provides a comprehensive suite of training programs designed to ensure the Franchisee and their staff operate in accordance with the franchisor's standards:
Brunch franchisees are not granted exclusive territory rights. When a Franchise Agreement is signed without a specific restaurant site, only a general “search area” is defined, and the franchisee holds no exclusive rights in that zone.
Even once a site is approved and a “Designated Territory” is established—typically within a 3-mile radius—this does not prevent other franchisees from operating nearby or from delivering into the designated area.
Moreover, Brunch retains broad rights to operate or authorize similar businesses within or outside a franchisee’s territory, even under the same brand, provided those businesses are not physically located within the Designated Territory.
KEY FRANCHISE STATS
All you need to know about this franchise
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Biscuit Belly is a Southern-inspired café franchise offering biscuit sandwiches, brunch fare, coffee, and comfort dishes, serving brunch lovers and urban diners, and known for handcrafted biscuits, bold flavour profiles, and stylish café environments.
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