Brunch provides a breakfast and lunch menu featuring creative, indulgent dishes, served in a vibrant, community-focused atmosphere.
KEY FRANCHISE STATS
Franchisees
?
1
+
n.a.
n.a.
Franchise fee
?
$50,000
Investment
?
$783,000 - $2,010,000
Revenue (AUV)
?
Undisclosed
$838,000
+
n.a.
n.a.
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Brunch It Up is a contemporary brunch franchise founded in 2016 in Milwaukee, Wisconsin, by Morgan Schnabl. Headquartered at 714 N Milwaukee Street, Milwaukee, WI 53045, the brand began franchising in 2022 and has since expanded to four locations within Wisconsin.
Specializing in both traditional and inventive breakfast and lunch fare, Brunch It Up offers a diverse menu that caters to a wide range of tastes.
The restaurants are known for their cheery, colorful decor, outdoor patios, and bars serving alcohol, creating a vibrant and inviting atmosphere for patrons.
What sets Brunch It Up apart is its commitment to community and quality. By focusing on fresh ingredients, innovative menu items, and a welcoming environment, the franchise appeals to a broad customer base seeking a unique dining experience.
Initial investment
The initial investment required for a Brunch franchise is $783,000 - $2,010,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Real Estate
$16,000 – $1,000,000
Real Estate Improvements
$100,000 – $150,000
Furniture, Fixtures and Equipment
$300,000 – $400,000
Initial Inventory
$15,000 – $25,000
Initial Supplies
$20,000 – $30,000
Travel and Living Expenses While Training
$1,500 – $3,000
Grand Opening Advertising
$5,000 – $7,500
Technology and Security Expenses
$15,000 – $20,000
Insurance
$1,000 – $1,500
Signage
$5,000 – $15,000
Professional Fees
$4,000 – $8,000
Additional Funds and Working Capital for First 3 Months
$250,000 – $300,000
TOTAL
$782,500 – $2,010,000
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Real Estate
$16,000 – $1,000,000
Real Estate Improvements
$100,000 – $150,000
Furniture, Fixtures and Equipment
$300,000 – $400,000
Initial Inventory
$15,000 – $25,000
Initial Supplies
$20,000 – $30,000
Travel and Living Expenses While Training
$1,500 – $3,000
Grand Opening Advertising
$5,000 – $7,500
Technology and Security Expenses
$15,000 – $20,000
Insurance
$1,000 – $1,500
Signage
$5,000 – $15,000
Professional Fees
$4,000 – $8,000
Additional Funds and Working Capital for First 3 Months
$250,000 – $300,000
TOTAL
$782,500 – $2,010,000
Franchise Disclosure Document
Below is Brunch's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Brunch had 3 total units in 2024, of which 1 were franchised-owned and 2 company-owned.
The Brunch franchise provides a comprehensive suite of training programs designed to ensure the Franchisee and their staff operate in accordance with the franchisor's standards:
Initial Training Program: This consists of approximately five days of classroom instruction and two weeks of on-the-job training. It is mandatory for all owners and General Managers. Training is free for two attendees; additional attendees incur a $500 charge each. The classroom part must be completed within 60 days of signing the franchise agreement, and the on-the-job portion must be started within 30 days of site approval and completed within 45 days.
New General Manager Training: If a General Manager is appointed post-opening, they must complete the classroom training within 30 days of starting their role.
Annual Training for Staff: Franchisees must provide initial and annual training for staff as required by the Franchisor, including certification that these have been completed.
Territory Protection
Brunch franchisees are not granted exclusive territory rights. When a Franchise Agreement is signed without a specific restaurant site, only a general “search area” is defined, and the franchisee holds no exclusive rights in that zone.
Even once a site is approved and a “Designated Territory” is established—typically within a 3-mile radius—this does not prevent other franchisees from operating nearby or from delivering into the designated area.
Moreover, Brunch retains broad rights to operate or authorize similar businesses within or outside a franchisee’s territory, even under the same brand, provided those businesses are not physically located within the Designated Territory.
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