Brunch Franchise FDD, Costs & Fees (2025)

Brunch provides a breakfast and lunch menu featuring creative, indulgent dishes, served in a vibrant, community-focused atmosphere.

Brunch It Up is a contemporary brunch franchise founded in 2016 in Milwaukee, Wisconsin, by Morgan Schnabl. Headquartered at 714 N Milwaukee Street, Milwaukee, WI 53045, the brand began franchising in 2022 and has since expanded to four locations within Wisconsin.

Specializing in both traditional and inventive breakfast and lunch fare, Brunch It Up offers a diverse menu that caters to a wide range of tastes.

The restaurants are known for their cheery, colorful decor, outdoor patios, and bars serving alcohol, creating a vibrant and inviting atmosphere for patrons.

What sets Brunch It Up apart is its commitment to community and quality. By focusing on fresh ingredients, innovative menu items, and a welcoming environment, the franchise appeals to a broad customer base seeking a unique dining experience.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $50,000
Real Estate $16,000 – $1,000,000
Real Estate Improvements $100,000 – $150,000
Furniture, Fixtures and Equipment $300,000 – $400,000
Initial Inventory $15,000 – $25,000
Initial Supplies $20,000 – $30,000
Travel and Living Expenses While Training $1,500 – $3,000
Grand Opening Advertising $5,000 – $7,500
Technology and Security Expenses $15,000 – $20,000
Insurance $1,000 – $1,500
Signage $5,000 – $15,000
Professional Fees $4,000 – $8,000
Additional Funds and Working Capital for First 3 Months $250,000 – $300,000
TOTAL $782,500 – $2,010,000
Type of Expenditure Amount
Initial Franchise Fee $50,000
Real Estate $16,000 – $1,000,000
Real Estate Improvements $100,000 – $150,000
Furniture, Fixtures and Equipment $300,000 – $400,000
Initial Inventory $15,000 – $25,000
Initial Supplies $20,000 – $30,000
Travel and Living Expenses While Training $1,500 – $3,000
Grand Opening Advertising $5,000 – $7,500
Technology and Security Expenses $15,000 – $20,000
Insurance $1,000 – $1,500
Signage $5,000 – $15,000
Professional Fees $4,000 – $8,000
Additional Funds and Working Capital for First 3 Months $250,000 – $300,000
TOTAL $782,500 – $2,010,000

Franchise Disclosure Document

Competitors

Below are some of

Brunch

key competitors in the

Breakfast

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

1

New
+
n.a.
n.a.

$50,000

$783,000

$2,010,000

n.a.

$838,000

$xxx,xxx

62.8%

xx%

n.a.

n.a.

xx%

n.a.

Access the most comprehensive franchise database

For franchisees

Find the best franchises to invest into

For franchisors

Compare your brand to competitors

Upgrade to Pro to get access to:
Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

?

Profit margin

?

Franchise Disclosure Documents
Advanced filtering and sorting
Watchlist

?

Priority support

?

See our plans

A comprehensive and transparent look at franchising finances. The inclusion of profit margins and disclosure documents offers insights you can’t find elsewhere. Essential for anyone considering a franchise investment.

Darren M.

Franchisee

Been waiting for years for this. All the most important franchises and their latest Franchise Documents to download. The team also updates the franchises very quickly.

Emily V.

Franchisee

Number of units

Training

The Brunch franchise provides a comprehensive suite of training programs designed to ensure the Franchisee and their staff operate in accordance with the franchisor's standards:

  1. Initial Training Program: This consists of approximately five days of classroom instruction and two weeks of on-the-job training. It is mandatory for all owners and General Managers. Training is free for two attendees; additional attendees incur a $500 charge each. The classroom part must be completed within 60 days of signing the franchise agreement, and the on-the-job portion must be started within 30 days of site approval and completed within 45 days.
  2. New General Manager Training: If a General Manager is appointed post-opening, they must complete the classroom training within 30 days of starting their role.
  3. Annual Training for Staff: Franchisees must provide initial and annual training for staff as required by the Franchisor, including certification that these have been completed.

Territory Protection

Brunch franchisees are not granted exclusive territory rights. When a Franchise Agreement is signed without a specific restaurant site, only a general “search area” is defined, and the franchisee holds no exclusive rights in that zone.

Even once a site is approved and a “Designated Territory” is established—typically within a 3-mile radius—this does not prevent other franchisees from operating nearby or from delivering into the designated area.

Moreover, Brunch retains broad rights to operate or authorize similar businesses within or outside a franchisee’s territory, even under the same brand, provided those businesses are not physically located within the Designated Territory.

Competitors

Cultivate Food + Coffee

Cultivate Food + Coffee is a farm-to-table franchise offering brunch, coffee, and café fare in European-style settings, focusing on artisanal ingredients, upscale ambiance, and robust franchisor support.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$970,000 - $1,866,000

Waffle Cabin

Waffle Cabin is a food franchise offering fresh Belgian sugar waffles served from cabins, carts, or kiosks, often located in ski resorts, festivals, and event venues.

Franchisees

?

38
+
36%
36%
Investment

?

$90,000 - $188,000

Wild Eggs

Wild Eggs serves fresh and innovative breakfast, brunch, and lunch dishes, offering a cozy and welcoming atmosphere with a focus on quality and creativity.

Franchisees

?

12
+
20%
20%
Investment

?

$737,000 - $1,889,000

Kolache Factory

Kolache Factory offers freshly baked kolaches with a variety of sweet and savory fillings, providing a unique and satisfying meal or snack option.

Franchisees

?

30
+
0%
0%
Investment

?

$642,000 - $937,000

Brunch

Brunch provides a breakfast and lunch menu featuring creative, indulgent dishes, served in a vibrant, community-focused atmosphere.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$783,000 - $2,010,000

Country Kitchen Restaurants

Country Kitchen Restaurants serves a variety of homestyle American dishes, offering a cozy and family-friendly dining experience with a focus on comfort food.

Franchisees

?

20
+
-26%
-26%
Investment

?

$425,000 - $1,685,000