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Eggs Up Grill Franchise FDD, Costs & Fees (2025)

Eggs Up Grill is a breakfast and brunch franchise that serves a variety of classic morning dishes, offering a cozy and welcoming dining experience with a focus on quality breakfast options.

Eggs Up Grill is a popular franchise specializing in breakfast, brunch, and lunch offerings, providing a welcoming atmosphere where guests can enjoy hearty meals in a comfortable, community-centered setting. Founded in 1986 in Pawleys Island, South Carolina, the franchise has since expanded its reach significantly. 

The brand is now headquartered in Spartanburg, South Carolina, and began franchising in  2005. What sets Eggs Up Grill apart is its commitment to creating a "home away from home" experience for its customers. 

The franchise emphasizes high-quality, freshly prepared meals that range from classic breakfast staples like pancakes and omelets to innovative dishes that cater to a broad audience. This focus on comfort food, combined with genuine hospitality, has helped Eggs Up Grill carve out a niche in the competitive breakfast and lunch market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $45,000
Real Estate, Permits, Deposits, Legal $7,000 – $12,000
Architecture & Leasehold Improvements $440,000 – $615,000
Furniture, Fixtures and Equipment $228,000 – $312,000
Signage (Exterior) & Décor (Interior) $11,500 – $25,000
Computer Systems $15,000 – $20,000
Technology Setup Fee $1,000
Opening Inventory $10,000 – $13,000
Franchisee & General Manager Related Expenses While Training $8,000 – $18,000
New Restaurant Opening Onsite Training Team Expenses $15,000 – $22,000
Insurance Fees $1,000 – $3,000
Grand Opening Advertising $15,000 – $20,000
Additional Funds - 3 months $25,000 – $35,000
Total Estimated Initial Investment $821,500 – $1,141,000
Type of Expenditure Amount
Franchise Fee $45,000
Real Estate, Permits, Deposits, Legal $7,000 – $12,000
Architecture & Leasehold Improvements $440,000 – $615,000
Furniture, Fixtures and Equipment $228,000 – $312,000
Signage (Exterior) & Décor (Interior) $11,500 – $25,000
Computer Systems $15,000 – $20,000
Technology Setup Fee $1,000
Opening Inventory $10,000 – $13,000
Franchisee & General Manager Related Expenses While Training $8,000 – $18,000
New Restaurant Opening Onsite Training Team Expenses $15,000 – $22,000
Insurance Fees $1,000 – $3,000
Grand Opening Advertising $15,000 – $20,000
Additional Funds - 3 months $25,000 – $35,000
Total Estimated Initial Investment $821,500 – $1,141,000

Eggs Up Grill

2025

Franchise Disclosure Document

Number of units

Training 

Eggs Up Grill provides comprehensive training designed to ensure that franchisees are well-prepared to operate their restaurants successfully. The training program includes both classroom instruction and hands-on experience, covering all aspects of the business.

This includes food preparation, customer service, and daily operations management. Franchisees learn the brand’s operational procedures, including how to manage inventory, maintain quality control, and deliver exceptional customer service, which are crucial for the success of the franchise.

Additionally, Eggs Up Grill offers ongoing support to its franchisees even after the initial training phase. This support includes regular updates on best practices, new product introductions, and marketing strategies to help franchisees stay competitive and continue growing their business.

The franchise also provides assistance with site selection, restaurant design, and grand opening support to ensure that new franchisees get off to a strong start.

Territory Protection

Eggs Up Grill does offer territory protection to its franchisees. This protection ensures that franchisees have an exclusive geographic area where no other Eggs Up Grill restaurants can be established, allowing them to operate without direct internal competition.

The specific details of the territory protection, including the size and boundaries, are typically outlined in the franchise agreement, providing franchisees with the confidence to build and grow their business within their designated area.

This territorial protection is crucial for franchisees, as it helps them secure a dedicated customer base and market share without the threat of another franchisee entering their immediate vicinity.

Competitors

Below are some of

Eggs Up Grill

key competitors in the

Breakfast

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Sign up
Gross Profit
Sign up
EBITDA
Sign up

86

New
+
48%
48%

$45,000

$822,000

$1,141,000

n.a.

$1,293,000

$xxx,xxx

75.0%

xx%

n.a.

17.0%

xx%

n.a.

Competitors

Famous Toastery

Famous Toastery is a breakfast, brunch, and lunch restaurant franchise offering made-from-scratch dishes and specialty beverages, serving families and daytime diners, and known for closing by midafternoon, fresh ingredients, attentive team-service, and a strong focus on the booming brunch segment.

Franchisees

?

16
+
-16%
-16%
Investment

?

$688,000 - $1,206,000

Vicious Biscuit

Vicious Biscuit is a breakfast-and-brunch franchise offering overstuffed biscuit sandwiches, coffee and brunch fare, serving early-day diners, families and brunch crowds, and known for Southern-flavor innovation, fast-casual scalability and strong repeat business.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$799,000 - $1,317,000

Squeeze In

Squeeze In is a brunch-focused restaurant franchise offering extensive omelette menus, pancakes, and lunch items, serving breakfast and lunch diners, and known for vibrant atmosphere, unique menu, and expansion through franchising.

Franchisees

?

4
+
0%
0%
Investment

?

$202,000 - $522,000

Rachel's Kitchen

Rachel’s Kitchen is a fresh-casual café franchise offering wholesome, made-to-order food from breakfast through dinner, serving singles, families and health-minded consumers, and known for fresh ingredients, broad appeal and growth-oriented franchise model.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$298,000 - $816,000

Friendly's

Friendly’s is a casual-dining franchise offering ice cream, burgers, breakfasts and family meals, serving families and casual diners, and known for nostalgic American fare, classic ice-cream sundaes and broad national recognition.

Franchisees

?

94
+
96%
96%
Investment

?

$1,111,000 - $2,682,000

Biscuit Belly

Biscuit Belly is a Southern-inspired café franchise offering biscuit sandwiches, brunch fare, coffee, and comfort dishes, serving brunch lovers and urban diners, and known for handcrafted biscuits, bold flavour profiles, and stylish café environments.

Franchisees

?

6
+
200%
200%
Investment

?

$824,000 - $1,342,000

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