

Rachel’s Kitchen is a fresh-casual restaurant concept founded in 2006 by Debbie Roxarzade in Las Vegas, Nevada. The brand’s headquarters remain in Las Vegas at 9640 W. Tropicana, Suite 117. The first café launched a bistro-style menu under the Rachel’s Kitchen name, inspired by the founder’s daughter, with a focus on fresh, high-quality dishes served in a relaxed setting.
Rachel’s Kitchen began franchising around 2008, expanding the concept beyond its original Nevada locations. The brand offers a wide menu that includes sandwiches, salads, pastas, wraps, breakfast plates and fresh juices. Each location delivers a modern café experience built around clean ingredients and handcrafted meals.
The franchise differentiates itself with an upscale yet approachable bistro feel that blends the comfort of casual dining with the speed of fast-casual service. Its focus on quality ingredients, community-driven cafés and a warm, neighborhood atmosphere helps it stand out in the crowded fresh-casual category.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Rachel’s Kitchen provides a structured training program to ensure franchisees are fully prepared to operate their restaurant. The program includes several components designed for both initial learning and ongoing development. Below are the main training programs provided by the franchisor:
Rachel’s Kitchen grants its franchisees a protected territory, typically defined as a three-mile radius around their restaurant. During the term of the agreement, the franchisor will not allow another Rachel’s Kitchen location to operate within that designated territory, provided the franchisee remains in full compliance.
However, this protection does not extend to non-traditional sites such as airports, hospitals, stadiums, or malls—even if these locations fall within the franchisee’s territory.
Despite territorial protections, the franchisor reserves broad rights to operate or license other businesses using the Rachel’s Kitchen brand outside the designated territory.
Below are some of
Rachel's Kitchen
key competitors in the
Breakfast
sector.

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Friendly’s is a casual-dining franchise offering ice cream, burgers, breakfasts and family meals, serving families and casual diners, and known for nostalgic American fare, classic ice-cream sundaes and broad national recognition.
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Biscuit Belly is a Southern-inspired café franchise offering biscuit sandwiches, brunch fare, coffee, and comfort dishes, serving brunch lovers and urban diners, and known for handcrafted biscuits, bold flavour profiles, and stylish café environments.
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