

Egg N' Joe is a breakfast and lunch restaurant chain that brings the best of the beloved Elmer’s brand into a streamlined, in-line space with a patio and a focus on morning and midday dining. Introduced in 2016 with the opening of its first location in Scottsdale, Arizona, the concept was designed to offer a convenient yet high-quality dining experience.
Egg N' Joe is part of the Elmer's Restaurants, Inc. family, which traces its roots back to 1960 when Walt and Dorothy Elmer opened the original Elmer's restaurant in Portland, Oregon. Today, the company is headquartered in Vancouver, Washington.
The Egg N' Joe brand began franchising in 2018 through We Are Crackin', LLC, a wholly owned subsidiary of Elmer's Restaurants, Inc. Franchisees operate from 6:30 a.m. to 2:30 p.m. daily, offering a carefully curated menu that includes classic breakfast fare like pancakes, waffles, omelets, and crepes, as well as lunch favorites such as salads, burgers, and sandwiches.
What sets Egg N' Joe apart from other breakfast and lunch establishments is its commitment to quality ingredients, scratch-made entrees, and genuine hospitality. The brand’s mission, “Delight Our Guests,” is reflected in every interaction, with a focus on creating a welcoming, community-oriented environment.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Egg N' Joe offers 2 types of franchises:
We are summarizing below the main costs associated with opening a Egg N’ Joe® Restaurant or an Elmer’s Kitchen Breakfast • Brunch • Mimosas.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Elmer’s Breakfast, Lunch, Dinner and Egg N’ Joe franchise offers a structured training program designed to prepare franchisees and their management teams for effective restaurant operations. Here's a breakdown of the training provided by the franchisor:
Elmer’s Breakfast, Lunch, Dinner and Egg N’ Joe does not grant exclusive territory rights to its franchisees. Franchisees operate at a single approved location and may face competition from other franchisees or company-owned outlets nearby.
The franchisor retains the right to open or franchise restaurants within a one-mile radius, though existing franchisees may have a right of first refusal. Overall, territorial protection is limited and non-exclusive.
Below are some of
Elmer's Breakfast Lunch Dinner Egg N' Joe
key competitors in the
Breakfast
sector.

7
$40,000
$1,147,000
$4,672,000
n.a.
$2,623,000
$xxx,xxx
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