Elmer's Breakfast Lunch Dinner Egg N' Joe

Elmer's Breakfast Lunch Dinner Egg N' Joe Franchise FDD, Costs & Fees (2025)

Elmer's Breakfast Lunch Dinner/Egg N' Joe is a family-friendly restaurant franchise that offers a diverse menu featuring breakfast, lunch, and dinner options, providing a casual dining experience with a wide range of comfort food choices.

Egg N' Joe is a breakfast and lunch restaurant chain that brings the best of the beloved Elmer’s brand into a streamlined, in-line space with a patio and a focus on morning and midday dining. Introduced in 2016 with the opening of its first location in Scottsdale, Arizona, the concept was designed to offer a convenient yet high-quality dining experience.

‍Egg N' Joe is part of the Elmer's Restaurants, Inc. family, which traces its roots back to 1960 when Walt and Dorothy Elmer opened the original Elmer's restaurant in Portland, Oregon. Today, the company is headquartered in Vancouver, Washington.

The Egg N' Joe brand began franchising in 2018 through We Are Crackin', LLC, a wholly owned subsidiary of Elmer's Restaurants, Inc. Franchisees operate from 6:30 a.m. to 2:30 p.m. daily, offering a carefully curated menu that includes classic breakfast fare like pancakes, waffles, omelets, and crepes, as well as lunch favorites such as salads, burgers, and sandwiches.

What sets Egg N' Joe apart from other breakfast and lunch establishments is its commitment to quality ingredients, scratch-made entrees, and genuine hospitality. The brand’s mission, “Delight Our Guests,” is reflected in every interaction, with a focus on creating a welcoming, community-oriented environment.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Egg N' Joe offers 2 types of franchises:

Franchise Concept	Initial Investment
Elmer’s Breakfast • Lunch • Dinner® Restaurant	$1,520,750 to $4,672,125
Egg N’ Joe® Restaurant or an Elmer’s Kitchen Breakfast • Brunch • Mimosas	$1,146,750 to $3,881,500

‍

We are summarizing below the main costs associated with opening a Egg N’ Joe® Restaurant or an Elmer’s Kitchen Breakfast • Brunch • Mimosas.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$40,000
Leasehold Improvements	$700,000 – $2,200,000
Furniture, Fixtures and Equipment	$500,000 to $1,500,000
Signage	$35,000 – $75,000
Three Month’s Rent	$0 – $75,625
Security Deposit	$10,000 – $40,000
Lease Addendum Review Fee	$0 – $2,000
Utility Deposits and Fees	$1,000 – $10,000
Branded Inventory and Supplies	$1,500 – $2,500
Opening Inventory and Supplies	$45,000 – $110,000
Grand Opening Advertising	$2,000
Training Expenses	$75,000 – $250,000
Miscellaneous Opening Costs	$9,000 – $95,000
Professional Fees	$2,000 – $30,000
Insurance Premiums – 3 Months	$10,000 – $25,000
Liquor Licensing	$250 – $15,000
Additional Funds - 3 months	$90,000 – $200,000
Total Estimated Initial Investment	$1,520,750 – $4,672,125

Egg N' Joe offers 2 types of franchises:

Franchise Concept	Initial Investment
Elmer’s Breakfast • Lunch • Dinner® Restaurant	$1,520,750 to $4,672,125
Egg N’ Joe® Restaurant or an Elmer’s Kitchen Breakfast • Brunch • Mimosas	$1,146,750 to $3,881,500

‍

We are summarizing below the main costs associated with opening a Egg N’ Joe® Restaurant or an Elmer’s Kitchen Breakfast • Brunch • Mimosas.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Initial Franchise Fee	$40,000
Leasehold Improvements	$700,000 – $2,200,000
Furniture, Fixtures and Equipment	$500,000 to $1,500,000
Signage	$35,000 – $75,000
Three Month’s Rent	$0 – $75,625
Security Deposit	$10,000 – $40,000
Lease Addendum Review Fee	$0 – $2,000
Utility Deposits and Fees	$1,000 – $10,000
Branded Inventory and Supplies	$1,500 – $2,500
Opening Inventory and Supplies	$45,000 – $110,000
Grand Opening Advertising	$2,000
Training Expenses	$75,000 – $250,000
Miscellaneous Opening Costs	$9,000 – $95,000
Professional Fees	$2,000 – $30,000
Insurance Premiums – 3 Months	$10,000 – $25,000
Liquor Licensing	$250 – $15,000
Additional Funds - 3 months	$90,000 – $200,000
Total Estimated Initial Investment	$1,520,750 – $4,672,125

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

1982

Franchisees

7

+

-42%

Franchise fee

$40,000

Investment

$1,147,000 - $4,672,000

Revenue (AUV)

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$2,623,000

+

-2.9%

Operating Profit

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n.a.

Home based

No

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No

Passive investment

No

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No

FDD

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Competitors

Below are some of

Elmer's Breakfast Lunch Dinner Egg N' Joe

key competitors in the

Breakfast

sector.

Franchise

Upgrade

7

New

+

-42%

$40,000

$1,147,000

$4,672,000

$2,623,000

n.a.

Black Bear Diner

Over $500K

92

New

+

5%

$55,000

$1,546,000

$2,349,000

$2,677,000

72.1%

6.8%

Wild Eggs

Over $500K

12

New

+

20%

$45,000

$737,000

$1,889,000

$1,993,000

77.1%

11.0%

The Original Pancake House

$200K - $500K

146

New

+

0%

$60,000

$483,000

$1,666,000

$0

n.a.

Brunch

Over $500K

1

New

+

n.a.

$50,000

$783,000

$2,010,000

$838,000

62.8%

n.a.

Country Kitchen Restaurants

$200K - $500K

20

New

+

-26%

$40,000

$425,000

$1,685,000

$0

n.a.

Huddle House

Over $500K

242

New

+

-15%

$35,000

$558,000

$1,443,000

$732,000

n.a.

Perkins

Over $500K

189

New

+

-14%

$40,000

$1,184,000

$3,290,000

$1,812,000

n.a.

Tim Hortons

$100K - $200K

640

New

+

1%

$50,000

$131,000

$2,178,000

$1,214,000

72.0%

n.a.

Denny's

$200K - $500K

1273

New

+

-8%

$30,000

$255,000

$3,057,000

$1,806,000

77.0%

16.9%

Another Broken Egg Cafe

Over $500K

61

New

+

30%

$40,000

$802,000

$1,599,000

$1,837,000

76.0%

11.4%

Village Inn

Over $500K

88

New

+

-10%

$35,000

$1,075,000

$2,740,000

$1,823,000

n.a.

Cultivate Food + Coffee

Over $500K

0

New

+

n.a.

$35,000

$970,000

$1,866,000

$0

n.a.

Keke's Breakfast Cafe

Over $500K

55

New

+

20%

$30,000

$623,000

$1,887,000

$2,089,000

76.8%

14.8%

Scramblers

Over $500K

13

New

+

-13%

$40,000

$535,000

$1,083,000

$1,057,000

73.8%

15.9%

IHOP

Over $500K

1655

New

+

1%

$50,000

$1,752,000

$5,223,000

$1,953,000

n.a.

Waffle Cabin

$50K - $100K

38

New

+

36%

$23,500

$90,000

$188,000

$122,000

n.a.

Eggs Up Grill

Over $500K

86

New

+

48%

$45,000

$822,000

$1,141,000

$1,293,000

75.0%

17.0%

Kolache Factory

Over $500K

30

New

+

0%

$44,900

$642,000

$937,000

$871,000

72.4%

14.0%

Franchise Payback

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Total investment

Revenue (AUV)

Revenue growth (last 3 years)

Profit margin

Franchise Disclosure Documents

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Training

Elmer’s Breakfast, Lunch, Dinner and Egg N’ Joe franchise offers a structured training program designed to prepare franchisees and their management teams for effective restaurant operations. Here's a breakdown of the training provided by the franchisor:

Initial Training Program
The franchise provides up to 6 weeks of initial training for four individuals, including the general manager, kitchen manager, and assistant manager. The training covers administration, floor operations, kitchen operations, dining room service, and includes 43 hours of classroom instruction and 201 hours of on-the-job training.
Grand Opening Support
Before the restaurant opens, the franchisor sends a trainer or training team to assist with the launch. The amount of support and time spent is determined at the franchisor’s discretion and may include additional personnel for new openings.
Ongoing and Refresher Training
Designated Managers and Managing Owners may be required to attend ongoing training, including up to five full business days per year, as well as annual conferences and mid-year business meetings. These sessions may occur virtually or at designated locations.
Training for New Managers
Any new Managing Owner or Designated Manager added during the term of the agreement must complete the current initial training program. The franchisee is responsible for all associated travel, lodging, and training fees.

Territory Protection

Food & Beverage

Breakfast

$200K - $500K