Elmer's Breakfast Lunch Dinner Egg N' Joe

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Elmer's Breakfast Lunch Dinner Egg N' Joe

Elmer's Breakfast Lunch Dinner Egg N' Joe Franchise FDD, Costs & Fees (2025)

Elmer's Breakfast Lunch Dinner/Egg N' Joe is a family-friendly restaurant franchise that offers a diverse menu featuring breakfast, lunch, and dinner options, providing a casual dining experience with a wide range of comfort food choices.

Egg N' Joe is a breakfast and lunch restaurant chain that brings the best of the beloved Elmer’s brand into a streamlined, in-line space with a patio and a focus on morning and midday dining. Introduced in 2016 with the opening of its first location in Scottsdale, Arizona, the concept was designed to offer a convenient yet high-quality dining experience.

Egg N' Joe is part of the Elmer's Restaurants, Inc. family, which traces its roots back to 1960 when Walt and Dorothy Elmer opened the original Elmer's restaurant in Portland, Oregon. Today, the company is headquartered in Vancouver, Washington.

The Egg N' Joe brand began franchising in 2018 through We Are Crackin', LLC, a wholly owned subsidiary of Elmer's Restaurants, Inc. Franchisees operate from 6:30 a.m. to 2:30 p.m. daily, offering a carefully curated menu that includes classic breakfast fare like pancakes, waffles, omelets, and crepes, as well as lunch favorites such as salads, burgers, and sandwiches.

What sets Egg N' Joe apart from other breakfast and lunch establishments is its commitment to quality ingredients, scratch-made entrees, and genuine hospitality. The brand’s mission, “Delight Our Guests,” is reflected in every interaction, with a focus on creating a welcoming, community-oriented environment.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Egg N' Joe offers 2 types of franchises:

Franchise Concept Initial Investment
Elmer’s Breakfast • Lunch • Dinner® Restaurant $1,520,750 to $4,672,125
Egg N’ Joe® Restaurant or an Elmer’s Kitchen Breakfast • Brunch • Mimosas $1,146,750 to $3,881,500

We are summarizing below the main costs associated with opening a Egg N’ Joe® Restaurant or an Elmer’s Kitchen Breakfast • Brunch • Mimosas.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure Amount
Initial Franchise Fee $40,000
Leasehold Improvements $700,000 – $2,200,000
Furniture, Fixtures and Equipment $500,000 to $1,500,000
Signage $35,000 – $75,000
Three Month’s Rent $0 – $75,625
Security Deposit $10,000 – $40,000
Lease Addendum Review Fee $0 – $2,000
Utility Deposits and Fees $1,000 – $10,000
Branded Inventory and Supplies $1,500 – $2,500
Opening Inventory and Supplies $45,000 – $110,000
Grand Opening Advertising $2,000
Training Expenses $75,000 – $250,000
Miscellaneous Opening Costs $9,000 – $95,000
Professional Fees $2,000 – $30,000
Insurance Premiums – 3 Months $10,000 – $25,000
Liquor Licensing $250 – $15,000
Additional Funds - 3 months $90,000 – $200,000
Total Estimated Initial Investment $1,520,750 – $4,672,125

Franchise Disclosure Document

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Competitors

Below are some of

Elmer's Breakfast Lunch Dinner Egg N' Joe

key competitors in the

Breakfast

sector.

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FDD
Elmer's Breakfast Lunch Dinner Egg N' Joe
1982
7
+
-42%
-42%
$40,000
4.00%

$1,147,000

-

$4,672,000

$xxx,xxx

n.a.

$2,623,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
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No
No
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No
2022
0
+
n.a.
n.a.
$35,000
7.00%

$970,000

-

$1,866,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

No
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No
No
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No
2012
38
+
36%
36%
$23,500
5.00%

$90,000

-

$188,000

$xxx,xxx

n.a.

$122,000

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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2007
12
+
20%
20%
$45,000
5.50%

$737,000

-

$1,889,000

$xxx,xxx

n.a.

$1,993,000

77.1%

xx%

n.a.

11.0%

xx%

n.a.

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2000
30
+
0%
0%
$44,900
6.00%

$642,000

-

$937,000

$xxx,xxx

n.a.

$871,000

72.4%

xx%

n.a.

14.0%

xx%

n.a.

No
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No
No
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No
2022
1
+
n.a.
n.a.
$50,000
6.00%

$783,000

-

$2,010,000

$xxx,xxx

n.a.

$838,000

62.8%

xx%

n.a.

n.a.

xx%

n.a.

No
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No
No
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No
2011
20
+
-26%
-26%
$40,000
4% - 5%

$425,000

-

$1,685,000

$xxx,xxx

n.a.

$0

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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$49 / month
Total investment

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Revenue (AUV)

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Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Watchlist

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Priority support

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Training

Elmer’s Breakfast, Lunch, Dinner and Egg N’ Joe franchise offers a structured training program designed to prepare franchisees and their management teams for effective restaurant operations. Here's a breakdown of the training provided by the franchisor:

  1. Initial Training Program
    The franchise provides up to 6 weeks of initial training for four individuals, including the general manager, kitchen manager, and assistant manager. The training covers administration, floor operations, kitchen operations, dining room service, and includes 43 hours of classroom instruction and 201 hours of on-the-job training.
  2. Grand Opening Support
    Before the restaurant opens, the franchisor sends a trainer or training team to assist with the launch. The amount of support and time spent is determined at the franchisor’s discretion and may include additional personnel for new openings.
  3. Ongoing and Refresher Training
    Designated Managers and Managing Owners may be required to attend ongoing training, including up to five full business days per year, as well as annual conferences and mid-year business meetings. These sessions may occur virtually or at designated locations.
  4. Training for New Managers
    Any new Managing Owner or Designated Manager added during the term of the agreement must complete the current initial training program. The franchisee is responsible for all associated travel, lodging, and training fees.

Territory Protection

Elmer’s Breakfast, Lunch, Dinner and Egg N’ Joe does not grant exclusive territory rights to its franchisees. Franchisees operate at a single approved location and may face competition from other franchisees or company-owned outlets nearby.

The franchisor retains the right to open or franchise restaurants within a one-mile radius, though existing franchisees may have a right of first refusal. Overall, territorial protection is limited and non-exclusive.

Number of units

2025
Franchised units

12

13

7

Company-owned units

9

8

13

Total units

21

21

20

Competitors

Cultivate Food + Coffee

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$970,000 - $1,866,000

Waffle Cabin

Franchisees

?

38
+
36%
36%
Investment

?

$90,000 - $188,000

Wild Eggs

Franchisees

?

12
+
20%
20%
Investment

?

$737,000 - $1,889,000

Kolache Factory

Franchisees

?

30
+
0%
0%
Investment

?

$642,000 - $937,000

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