EggBred is a fast-casual breakfast and brunch franchise focused on chef-crafted egg sandwiches and scratch-made menu items. The brand was founded in 2020 in La Habra, California by restaurateur Albert Shim.

EggBred was created to elevate the breakfast sandwich category with fresh ingredients and bold yet familiar flavors. The concept targets morning commuters, brunch diners, and takeout customers seeking high-quality comfort food.

EggBred serves a streamlined menu built around premium egg sandwiches, artisan breads, breakfast burritos, specialty coffee, and house-made beverages. Menu items are prepared fresh and designed for speed, consistency, and repeat visits.

EggBred began franchising in 2020 following strong early performance in its home market. The company is headquartered in La Habra, California, and actively offers franchise opportunities across the United States.

Training

EggBred franchise offers a comprehensive and multi-layered training program designed to ensure franchisees and their teams are fully equipped to operate successfully. The training includes both classroom instruction and hands-on experience.

1. Initial Operational Training
   Franchisees must complete the Franchisee Certification Program, which includes 24 hours of classroom training and 50 hours of on-site training at a designated EggBred location in La Habra, California. This training is mandatory for the majority owner or operating partner, general manager, assistant manager, and kitchen manager.
2. On-Site Opening Training
   Franchisees also receive 56 hours of on-site training at their own location. This includes sessions on brand culture, menu and product knowledge, equipment usage, POS training, and soft opening support.
3. Training for New or Replacement Managers
   If a new Operating Partner or management staff member is added, they must be trained and certified at an approved training restaurant at the franchisee’s expense.
4. Refresher and Additional Training
   EggBred may require or offer additional training courses after the restaurant opens. These sessions, which can be held at the franchisee’s location or another designated site, are available for $350 per trainer per day plus travel and living expenses.

Territory Protection

EggBred franchise provides each franchisee with a Protected Territory once a restaurant location is approved. This territory generally consists of either a three-mile radius or an area containing at least 150,000 people, whichever is smaller.

While this zone grants exclusive rights against the establishment of another EggBred restaurant within it, the franchisor reserves the right to operate just outside the territory’s borders.

However, EggBred maintains broad rights to conduct business through other channels both inside and outside a franchisee's Protected Territory. These include operating or licensing locations at special sites such as airports, colleges, and malls, or selling products via the internet, retail, or mail order.