Squeeze In is a brunch-focused restaurant franchise offering extensive omelette menus, pancakes, and lunch items, serving breakfast and lunch diners, and known for vibrant atmosphere, unique menu, and expansion through franchising.
KEY FRANCHISE STATS
Franchisees
?
4
+
0%
0%
Franchise fee
?
$40,000
Investment
?
$202,000 - $522,000
Revenue (AUV)
?
Undisclosed
$754,000
+
-1.1%
-1.1%
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Squeeze In is a lively breakfast and lunch restaurant brand that began in 1974 in Truckee, California. The concept became known for its oversized omelettes, hearty brunch plates, and fun, family-friendly atmosphere.
In 2004 the Young family purchased the original restaurant and began shaping it into a scalable concept with strong systems and a clear identity.
The franchise is headquartered in Reno, Nevada. Squeeze In began franchising in 2014 as demand grew for its daytime-only model and its strong brand personality. The concept appeals to investors who want a simple operational structure, a single-shift business, and a customer base that loves upbeat breakfast and brunch dining.
Squeeze In serves a wide menu of breakfast and lunch dishes, including omelettes, pancakes, burritos, eggs Benedict, burgers, and gluten-free and vegan options. The brand differentiates itself with a fun, quirky décor, guest-signed walls, and a welcoming, community-driven atmosphere. Many locations also feature boozy brunch cocktails, which help increase average ticket size.
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The initial investment required for a Squeeze In franchise is
$202,000 - $522,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$40,000
Real Property / Site Lease
$5,250 to $18,900
Design / Planning
$1,575 to $8,400
Leasehold Improvements
$21,000 to $236,670
Furniture, Fixtures, and Equipment
$63,000 to $84,000
Smallwares and Opening Inventory
$7,035 to $11,550
Signage
$7,350 to $13,650
Soft Costs
$2,625 to $5,250
Insurance
$2,520 to $5,250
Computer System and Software
$8,400 to $13,650
Initial Training and Opening Assistance Costs and Reimbursements
$23,625 to $34,125
Security and Utility Deposits
$262.50 to $3,675
Business Licenses
$1,050 to $15,750
Grand Opening Ad Expenditure
$2,625 to $10,000
Additional Funds – 3 months
$15,575 to $21,000
Total for a Single Franchise Agreement (excludes cost of land)
$201,893 to $521,870
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Type of Expenditure
Amount
Initial Franchise Fee
$40,000
Real Property / Site Lease
$5,250 to $18,900
Design / Planning
$1,575 to $8,400
Leasehold Improvements
$21,000 to $236,670
Furniture, Fixtures, and Equipment
$63,000 to $84,000
Smallwares and Opening Inventory
$7,035 to $11,550
Signage
$7,350 to $13,650
Soft Costs
$2,625 to $5,250
Insurance
$2,520 to $5,250
Computer System and Software
$8,400 to $13,650
Initial Training and Opening Assistance Costs and Reimbursements
$23,625 to $34,125
Security and Utility Deposits
$262.50 to $3,675
Business Licenses
$1,050 to $15,750
Grand Opening Ad Expenditure
$2,625 to $10,000
Additional Funds – 3 months
$15,575 to $21,000
Total for a Single Franchise Agreement (excludes cost of land)
$201,893 to $521,870
Franchise Disclosure Document
Below is Squeeze In's 2024 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
Squeeze In had 9 total units in 2024, of which 4 were franchised-owned and 5 company-owned.
Squeeze In offers a comprehensive training program for its franchisees to ensure consistent operations across its restaurants. The training covers both the pre-opening phase and ongoing operations.
Initial Training Program Squeeze In requires the Controlling Principal/General Manager, Kitchen Manager, and up to two additional approved team members (collectively the “Training Team”) to attend initial training in Reno, Nevada. This training must begin at least six weeks before the restaurant opens and be completed no later than two weeks before opening. The General Manager trains for up to four weeks, and other team members for up to three weeks.
Opening Assistance The franchisor provides up to three representatives to assist with pre-opening and opening operations. These representatives support the franchisee with hands-on training, supervision, and operational assistance for about six consecutive days surrounding the restaurant’s launch.
Additional and Refresher Training Squeeze In may periodically offer or require additional training sessions, seminars, or programs for franchisee staff. These can be mandatory or optional, and franchisees must ensure their employees complete any such training as directed.
Territory Protection
Squeeze In does not provide exclusive territorial rights. Franchisees receive a defined area—usually a 3-mile radius—but the franchisor may still operate or license others within or near that area, including special venues like airports or retail channels.
While the franchisor agrees not to open another full-size Squeeze In restaurant in the assigned area if the franchisee complies fully, this does not prevent competition from company-owned outlets, other franchisees, or alternative sales channels.
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