Rumble Franchise FDD, Costs & Fees (2025)

Rumble is a fitness franchise specializing in boxing-inspired group fitness classes, combining boxing and strength training for a high-energy workout.

Rumble is a dynamic fitness franchise that combines the energy of a nightclub with the intensity of a boxing gym. Founded in New York City in 2017, Rumble offers a unique group fitness experience that revolves around a 45-minute, 10-round workout blending boxing-inspired exercises with resistance training. 

The franchise has expanded rapidly and now has over 85 studios in major markets worldwide, making it a popular choice for fitness enthusiasts looking for a high-energy workout in a community-driven environment. Headquartered in New York City, Rumble began franchising in 2020, capitalizing on its growing popularity and proven business model.

The franchise offers a comprehensive range of services, including group boxing classes, one-on-one personal training, and community-building events. Its unique selling point lies in its engaging "FightClub meets NightClub" experience, which appeals to a broad audience by combining fitness with fun and camaraderie.

Rumble differentiates itself from other fitness franchises through its strong emphasis on community and its innovative approach to workouts. By creating an inclusive and supportive environment, Rumble fosters a loyal following among its members, known as "Rumblers." 

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000 – $60,000
Sourcing Fee $0 – $28,000
Travel & Living Expenses While Training $0 – $2,500
Real Estate/Lease and Professional Fees $31,000 – $71,500
Net Leasehold Improvements (Net of Estimated Tenant Improvement Allowances) $130,000 – $529,500
Signage $14,000 – $38,500
Insurance $5,141 – $11,579
Fitness Equipment & Initial FF&E Package $115,500 – $199,700
Additional Operating Supplies and Accessories $10,000 – $10,000
Pre-Sales and Soft Opening Retail Inventory Kit $23,000 – $27,000
Audio/Visual Package, Computer System and Related Components $47,500 – $47,500
Initial Marketing & Advertising Spend $24,825 – $30,563
Initial Instructor Training Fee $5,000 – $5,000
Technology and Software Fees $4,674 – $4,674
Additional Funds – 3 Months $39,000 – $75,000
Total Estimated Initial Investment $509,640 – $1,141,016

Franchise Disclosure Document

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Competitors

Below are some of

Rumble

key competitors in the

Fitness Studios

sector.

Started franchising
Franchisees

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Franchise fee

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Royalty fee

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Investment

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Revenue (AUV)

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Gross Profit

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EBITDA

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Home-based

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Passive investment

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FDD
Rumble
2021
84
+
147%
147%
$60,000
7.00%

$510,000

-

$1,141,000

n.a.

$397,000

Upgrade

n.a.

n.a.

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n.a.

n.a.

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No
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No
No
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No
2017
2
+
n.a.
n.a.
$50,000
$3,000 - $3,582 per month

$276,000

-

$535,000

Upgrade

n.a.

$590,000

96.5%

n.a.

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n.a.

n.a.

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No
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No
No
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No
2022
2
+
n.a.
n.a.
$45,000
6.00%

$356,000

-

$512,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
Yes
Upgrade
Yes
2016
3
+
-63%
-63%
$20,000
7.00%

$185,000

-

$278,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No
2020
6
+
500%
500%
$30,000
7.00%

$399,000

-

$735,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
2018
154
+
-39%
-39%
$50,000
7.50%

$72,000

-

$101,000

Upgrade

n.a.

$0

n.a.

n.a.

Upgrade

n.a.

n.a.

Upgrade
Upgrade
Upgrade
2020
0
+
n.a.
n.a.
$49,000
7.00%

$224,000

-

$385,000

Upgrade

n.a.

$596,000

94.4%

n.a.

Upgrade

35.8%

n.a.

Upgrade
No
Upgrade
No
No
Upgrade
No

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Total investment

?

Revenue (AUV)

?

Revenue growth (last 3 years)

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Profit margin

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Franchise Disclosure Documents
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Priority support

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Training 

Rumble Franchise provides comprehensive training to ensure franchisees are well-prepared to operate their studios successfully. The training program includes:

  1. Comprehensive Onboarding: Franchisees undergo an extensive onboarding process that covers all aspects of the business, from operations to customer service. This includes detailed training on managing the studio, understanding the brand's unique workout offerings, and creating a welcoming environment for members.
  2. Sales and Marketing Training: Rumble offers in-depth training on sales strategies and marketing techniques to help franchisees attract and retain members. This training includes pre-opening marketing campaigns, community outreach, and ongoing support to maximize brand exposure and lead generation.
  3. Operational Support: Franchisees receive ongoing operational support, including guidance on site selection, lease negotiation, studio design, and construction. This support ensures that each studio is set up efficiently and in line with Rumble's brand standards.
  4. Instructor and Staff Training: Rumble provides comprehensive training for hiring and developing instructors and staff. This includes a certification program for trainers to ensure they meet Rumble's high standards for delivering engaging and effective workouts. Franchisees are also supported in building a strong team of general managers and sales staff to ensure smooth studio operations.

Territory Protection

Rumble franchise offers territory protection to its franchisees, ensuring that each franchisee has an exclusive area where no other Rumble studios can operate. This territorial exclusivity helps protect the franchisee’s investment by reducing internal competition and allowing them to fully develop their market. 

By securing a designated territory, franchisees can focus on building a strong community and growing their customer base without worrying about overlap with other Rumble locations.

This protection is particularly valuable in the fitness industry, where market saturation can significantly impact profitability. 

Number of units

2025
Franchised units

34

69

84

Company-owned units

1

5

1

Total units

35

74

85

Competitors

Iron Bodyfit

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$276,000 - $535,000

Purvelo

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$356,000 - $512,000

Red Effect Infrared Fitness

Franchisees

?

3
+
-63%
-63%
Investment

?

$185,000 - $278,000

Volofit

Franchisees

?

6
+
500%
500%
Investment

?

$399,000 - $735,000

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