Vertica Fitness is a boutique fitness franchise centered on inclusive pole fitness and movement classes. The concept combines strength, flexibility, and dance with a mission that “every BODY belongs.” Founded by Katrina Wyckoff in 2022, Vertica emerged from her vision to reimagine studio fitness through body-positive, community-driven experiences.
Operating under Vertica Fitness Franchising, Inc., the company is legally registered as an Arizona corporation, formed in April 2022, with its headquarters located in Tucson, Arizona.
The franchise opportunity was launched the same year, offering qualified entrepreneurs the chance to open their own Vertica studios and bring the brand’s unique fitness concept to new communities.
Vertica offers memberships, fitness classes, private lessons, choreography and dance classes, and skill-based pole training. It also provides branded merchandise and studio-related services that enhance the client experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Vertica Fitness provides a multi-layered training program to ensure franchisees are equipped to operate their studios successfully. The franchisor mandates completion of training within three months of the agreement’s effective date. The training includes structured instruction, on-site support, and additional options for staff development.
Vertica Fitness grants franchisees an exclusive territory, ensuring no other company-owned or franchised outlet using the same or similar trademarks will be established within that area. This protection is not contingent on performance and remains fixed despite population or market changes.
However, Vertica may still market or sell within the territory through other channels like the internet or direct marketing. While customer inquiries may be directed to the franchisee, the franchisor is not obligated to do so.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Vertica Fitness
key competitors in the
Fitness Studios
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