Arthur Murray Dance Studios is a well-established franchise known for teaching both social and ballroom dancing. The brand traces its roots back to 1912 when Arthur Murray founded the first studio in New York City. Since then, it has grown into one of the most prominent dance instruction organizations across the globe.
The franchise journey began in 1939 with the launch of its first location in Minneapolis, Minnesota. This marked the start of a broad and growing network of franchised studios. Today, the company’s global operations are managed from its headquarters in Coral Gables, Florida.
Arthur Murray studios provide a wide variety of dance lessons tailored to all skill levels and dance styles. Their goal is to help students feel confident dancing in any setting and with any partner.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
Arthur Murray Dance Studio
key competitors in the
Fitness Studios
sector.
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The Arthur Murray franchise provides a structured and comprehensive training regimen to ensure that all studios maintain the brand's high standards. Here are the main types of training provided by the Franchisor:
Arthur Murray provides conditional territory protection to its franchisees. Under the franchise agreement, the franchisor commits not to open or grant another Arthur Murray Studio within the designated market area of an existing franchisee.
However, this protection is subject to specific performance criteria, such as having and maintaining at least one operating studio within a defined timeframe. If the franchisee fails to meet these conditions—like not opening the studio in time or not maintaining active operations—the franchisor reserves the right to revoke the territorial protection.
Additionally, despite any granted territory, the franchisor may still retain certain rights to compete within that territory under specific circumstances. Therefore, while territorial rights are offered, they are not absolute and depend on ongoing compliance with the franchise's performance obligations.
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