inLIFE Wellness is a pilates and wellness franchise offering reformer pilates and group fitness classes, serving adults seeking low-impact, holistic training, and known for welcoming communities, diverse class formats, and flexible memberships across locations in Australia and the United States.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$40,000
Investment
?
$207,000 - $335,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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inLIFE Wellness is a boutique wellness and fitness franchise focused on Reformer Pilates and low-impact group exercise. The brand delivers inclusive workouts designed to improve strength, mobility, flexibility, and overall wellbeing.
Its studio model appeals to a broad demographic seeking sustainable fitness rather than high-intensity training. Classes are structured to support beginners and experienced members alike.
inLIFE Wellness was founded in 2018 in Australia by fitness industry veteran Scott Capelin. The concept was created to blend Pilates-based movement with functional training, Barre, strength, and stretch formats.
The brand emphasizes positive movement, community connection, and long-term health. This philosophy differentiates it from traditional gym and high-intensity fitness franchises.
The company is headquartered in Menai, New South Wales, Australia. inLIFE Wellness later expanded internationally, including entry into the United States. The franchise system was developed to allow owner-operators to run community-driven studios with structured training, operational support, and scalable systems.
Initial investment
The initial investment required for a inLIFE Wellness franchise is
$207,000 - $335,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$40,000
Initial Training (per person)
$400 to $2,000
Real Estate Improvements
$60,000 to $120,000
Rent (3 Months Plus Security Deposit)
$13,067 to $33,000
Architect / Engineering Fees
$7,000 to $9,000
Reformer Pilates Machines
$47,880 to $71,820
Other Workout Equipment
$6,000 to $9,000
Furniture, Fixtures, Décor, and Supplies
$5,000 to $9,000
POS System, Computer Hardware, and Software
$1,000 to $1,350
Signs
$3,000 to $11,000
Miscellaneous Opening Costs
$5,000 to $10,000
Insurance Premiums
$5,500 to $8,000
Opening Inventory
$1,000 to $2,000
Grand Opening Marketing
$15,000 to $20,000
Advertising (3 Months)
$0
Additional Funds
$19,000 to $31,000
Total Estimated Initial Investment
$206,847 to $335,170
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Type of Expenditure
Amount
Initial Franchise Fee
$40,000
Initial Training (per person)
$400 to $2,000
Real Estate Improvements
$60,000 to $120,000
Rent (3 Months Plus Security Deposit)
$13,067 to $33,000
Architect / Engineering Fees
$7,000 to $9,000
Reformer Pilates Machines
$47,880 to $71,820
Other Workout Equipment
$6,000 to $9,000
Furniture, Fixtures, Décor, and Supplies
$5,000 to $9,000
POS System, Computer Hardware, and Software
$1,000 to $1,350
Signs
$3,000 to $11,000
Miscellaneous Opening Costs
$5,000 to $10,000
Insurance Premiums
$5,500 to $8,000
Opening Inventory
$1,000 to $2,000
Grand Opening Marketing
$15,000 to $20,000
Advertising (3 Months)
$0
Additional Funds
$19,000 to $31,000
Total Estimated Initial Investment
$206,847 to $335,170
Franchise Disclosure Document
Below is inLIFE Wellness's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
inLIFE Wellness had 2 total units in 2025, of which 0 were franchised-owned and 2 company-owned.
inLIFE Wellness offers a multi-part training program to prepare franchisees and their teams to operate in line with brand standards and expectations:
Initial Training Program: The Operating Principal, owners, and key personnel (including designated managers) are required to complete a blended training program combining online and in-person sessions. In-person training typically lasts 1–2 days and must be completed at least four weeks before the business opens. There is no fee for up to six attendees, though the franchisee is responsible for all travel, lodging, and related costs.
Training Curriculum: Topics covered during training include marketing, sales, customer service, class delivery, schedule analysis, CRM usage, financial analysis, and studio setup. Trainers include experienced professionals like Scott Capelin, who has instructed over 9,000 classes and owned multiple studios.
Replacement Training: If a new Operating Principal or key personnel is hired, they must complete the initial training within 15 days. With permission, existing trained individuals may conduct this training, but the franchisor may require direct training if deemed necessary.
Territory Protection
inLIFE Wellness does not grant exclusive territory rights to its franchisees. While the franchisee is granted the right to operate at a specific location within a defined territory, the franchisor retains the ability to compete through other franchisees, company-owned units, or different distribution channels.
However, the franchisor agrees not to open another traditional franchise or company-owned unit using the inLIFE Wellness name within that specified territory. The size and boundaries of the territory are negotiated prior to signing the franchise agreement and are detailed in that document.
Although the protection against same-brand units is provided within the defined area, franchisees may still face indirect competition from alternative formats or brands owned by the franchisor. This setup provides limited protection and emphasizes the importance of operational excellence over territorial exclusivity.
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