Pilates Addiction is a health and wellness franchise offering pilates-based fitness studios, serving members seeking strength, flexibility, and core conditioning, and known for modern boutique environments, supportive coaching, and standardized systems backed by experienced parent company Sequel Brands.
KEY FRANCHISE STATS
Franchisees
?
2
+
0%
0%
Franchise fee
?
$65,000
Investment
?
$239,000 - $647,000
Revenue (AUV)
?
Undisclosed
$485,000
+
n.a.
n.a.
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Pilates Addiction is a boutique Pilates franchise focused on high-intensity, athletic-style reformer workouts. The brand blends traditional Pilates fundamentals with modern fitness training to deliver strength, mobility, and core-focused results.
Classes are designed to be structured, challenging, and scalable for different fitness levels. The studio experience emphasizes performance, consistency, and measurable progress.
Founded in 2025 in California, Pilates Addiction is headquartered in Newport Beach, California. The concept was created by a leadership team with deep experience in the boutique fitness sector.
Pilates Addiction began franchising in 2025 as part of a broader expansion strategy. The brand was built to meet growing demand for premium Pilates studios with a modern edge.
The franchise offers instructor-led reformer Pilates classes delivered through a proprietary programming system. Workouts focus on strength, endurance, mobility, and core activation.
Initial investment
The initial investment required for a Pilates Addiction franchise is
$239,000 - $647,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Franchise Fee
$65,000
Initial FF&E Package
$27,600 – $40,000
Presale Kit
$6,000 – $9,000
Initial Retail Inventory Kit
$6,000 – $9,000
Travel and Related Expenses During Initial Training
$1,000 – $6,000
Security Deposits for Utilities
$900 – $5,500
Rent and Security Deposit
$13,000 – $68,000
Net Leasehold Improvements
$48,100 – $285,500
Signage
$12,000 – $25,000
Supplies and Accessories
$500 – $1,500
Technology System
$2,500 – $3,500
Technology-Related Fees
$4,047
Business Licenses
$750 – $9,000
Professional Fees
$13,000 – $14,500
Insurance Deposit and Initial Premiums
$1,300 – $4,000
Grand Opening Marketing
$15,000
Instructor Onboarding Fees and Related Costs
$12,000 – $32,000
Additional Funds (3 Months)
$10,000 – $50,000
Total Estimated Initial Investment
$238,697 – $646,547
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Type of Expenditure
Amount
Franchise Fee
$65,000
Initial FF&E Package
$27,600 – $40,000
Presale Kit
$6,000 – $9,000
Initial Retail Inventory Kit
$6,000 – $9,000
Travel and Related Expenses During Initial Training
$1,000 – $6,000
Security Deposits for Utilities
$900 – $5,500
Rent and Security Deposit
$13,000 – $68,000
Net Leasehold Improvements
$48,100 – $285,500
Signage
$12,000 – $25,000
Supplies and Accessories
$500 – $1,500
Technology System
$2,500 – $3,500
Technology-Related Fees
$4,047
Business Licenses
$750 – $9,000
Professional Fees
$13,000 – $14,500
Insurance Deposit and Initial Premiums
$1,300 – $4,000
Grand Opening Marketing
$15,000
Instructor Onboarding Fees and Related Costs
$12,000 – $32,000
Additional Funds (3 Months)
$10,000 – $50,000
Total Estimated Initial Investment
$238,697 – $646,547
Franchise Disclosure Document
Below is Pilates Addiction's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Pilates Addiction had 11 total units in 2025, of which 2 were franchised-owned and 9 company-owned.
Pilates Addiction provides a structured training program to ensure franchisees and their staff are well-prepared to operate their studios. The training consists of the following programs:
Initial Training Program Pilates Addiction provides initial training as soon as possible after the franchise agreement is signed. It typically includes three days of in-person training at the franchisor's office and two days of virtual training through online modules. This training may be waived or altered if the trainees have sufficient experience or have already been trained at another Pilates Addiction studio. The content, length, and format are determined at the franchisor’s discretion.
Training Completion Requirement Required Trainees must complete this training at least 30 days before opening the studio. If trainees are unable to complete the program, they may not be permitted to operate the franchise. Each new Designated Manager and Operating Principal must also complete this training unless otherwise agreed in writing.
On-Site or Repeat Training Fees While initial training is included in the franchise fee if all trainees attend together, the franchisor may charge additional fees (currently $500/day per trainee, up to $1,000) for repeat attendees, new managers, or if the training is held at the franchisee's location. Optional training programs may also be offered at an extra cost.
Territory Protection
Pilates Addiction offers franchisees limited territorial protection, but not exclusive territory rights. Once a site is selected and approved, the franchisor defines a protected area known as the “Territory,” which generally includes either a two-mile radius or an area encompassing around 50,000 people—whichever is smaller.
However, in dense urban areas, this protected territory may be significantly reduced or not granted at all.
The franchisor retains broad rights to conduct business outside of the designated Territory. Even within the Territory, they may operate or license studios in "Non-Traditional Locations" such as gyms, airports, or hotels.
Additionally, they reserve the right to sell products and services under different brand names or through alternative channels like e-commerce, even if those activities overlap geographically with a franchisee’s Territory.
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