Pilates Addiction is a boutique Pilates franchise focused on high-intensity, athletic-style reformer workouts. The brand blends traditional Pilates fundamentals with modern fitness training to deliver strength, mobility, and core-focused results.

Classes are designed to be structured, challenging, and scalable for different fitness levels. The studio experience emphasizes performance, consistency, and measurable progress.

Founded in 2025 in California, Pilates Addiction is headquartered in Newport Beach, California. The concept was created by a leadership team with deep experience in the boutique fitness sector.

Pilates Addiction began franchising in 2025 as part of a broader expansion strategy. The brand was built to meet growing demand for premium Pilates studios with a modern edge.

The franchise offers instructor-led reformer Pilates classes delivered through a proprietary programming system. Workouts focus on strength, endurance, mobility, and core activation.

Training

Pilates Addiction provides a structured training program to ensure franchisees and their staff are well-prepared to operate their studios. The training consists of the following programs:

1. Initial Training Program
   Pilates Addiction provides initial training as soon as possible after the franchise agreement is signed. It typically includes three days of in-person training at the franchisor's office and two days of virtual training through online modules. This training may be waived or altered if the trainees have sufficient experience or have already been trained at another Pilates Addiction studio. The content, length, and format are determined at the franchisor’s discretion.
2. Training Completion Requirement
   Required Trainees must complete this training at least 30 days before opening the studio. If trainees are unable to complete the program, they may not be permitted to operate the franchise. Each new Designated Manager and Operating Principal must also complete this training unless otherwise agreed in writing.
3. On-Site or Repeat Training Fees
   While initial training is included in the franchise fee if all trainees attend together, the franchisor may charge additional fees (currently $500/day per trainee, up to $1,000) for repeat attendees, new managers, or if the training is held at the franchisee's location. Optional training programs may also be offered at an extra cost.

Territory Protection

Pilates Addiction offers franchisees limited territorial protection, but not exclusive territory rights. Once a site is selected and approved, the franchisor defines a protected area known as the “Territory,” which generally includes either a two-mile radius or an area encompassing around 50,000 people—whichever is smaller.

However, in dense urban areas, this protected territory may be significantly reduced or not granted at all.

The franchisor retains broad rights to conduct business outside of the designated Territory. Even within the Territory, they may operate or license studios in "Non-Traditional Locations" such as gyms, airports, or hotels.

Additionally, they reserve the right to sell products and services under different brand names or through alternative channels like e-commerce, even if those activities overlap geographically with a franchisee’s Territory.