Fly Dance Fitness is a boutique fitness franchise offering high-energy dance, strength, and conditioning classes, serving primarily women seeking empowering group workouts, and known for its Throw Down® format, vibrant community, choreographed classes, and strong brand-driven studio experience.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$35,000
Investment
?
$176,000 - $365,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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Fly Dance Fitness is a dance-based fitness franchise that delivers high-energy workouts in a fun and inclusive studio environment. The brand was founded in 2014 in Sarasota, Florida, where it began as a single studio focused on making fitness feel like a party.
Fly Dance Fitness combines music, movement, and motivation to create workouts that appeal to a wide range of fitness levels. The company is headquartered in Sarasota, Florida.
Fly Dance Fitness officially began franchising in 2023 as demand for its unique workout experience continued to grow. Since launching its franchise program, the brand has expanded into multiple U.S. markets with studios opening across several states.
Fly Dance Fitness studios offer a variety of dance-inspired cardio and strength classes. Core offerings blend choreography, HIIT, and toning exercises into structured formats that keep members engaged and motivated.
Classes are designed to be approachable while still delivering effective, sweat-driven workouts. This variety allows franchise owners to attract both beginners and experienced fitness enthusiasts.
Initial investment
The initial investment required for a Fly Dance Fitness franchise is
$176,000 - $365,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Travel and Living Expenses During Training
$2,500 – $5,000
3 Months' Rent
$12,000 – $24,000
Deposit for Leasehold
$8,000 – $16,000
Leasehold Improvements and Construction Costs
$60,000 – $200,000
Retail Space and Front Desk Areas
$12,000 – $14,000
Sound and Lighting Equipment
$12,500 – $15,000
Required Fitness Space Equipment
$5,500 – $6,500
Optional Fitness Space Equipment
$1,000 – $2,000
Storage Supplies and Promotional Items
$2,800 – $4,000
Exterior Mounted Signage
$3,500 – $7,000
Computer System
$1,666 – $2,266
Music Subscription (3 Months)
$33 – $60
Grand Opening Advertising
$3,000
Business Licenses
$1,300 – $1,700
Insurance (First Annual Premium)
$3,500 – $7,000
Internet
$120 – $180
Security System (3 Months)
$90 – $180
Technology Fee (6 Months)
$600
Software Fees (3 Months)
$1,017 – $1,947
Additional Funds (3 Months)
$10,140 – $20,000
Total Estimated Initial Investment
$176,266 – $365,433
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Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Travel and Living Expenses During Training
$2,500 – $5,000
3 Months' Rent
$12,000 – $24,000
Deposit for Leasehold
$8,000 – $16,000
Leasehold Improvements and Construction Costs
$60,000 – $200,000
Retail Space and Front Desk Areas
$12,000 – $14,000
Sound and Lighting Equipment
$12,500 – $15,000
Required Fitness Space Equipment
$5,500 – $6,500
Optional Fitness Space Equipment
$1,000 – $2,000
Storage Supplies and Promotional Items
$2,800 – $4,000
Exterior Mounted Signage
$3,500 – $7,000
Computer System
$1,666 – $2,266
Music Subscription (3 Months)
$33 – $60
Grand Opening Advertising
$3,000
Business Licenses
$1,300 – $1,700
Insurance (First Annual Premium)
$3,500 – $7,000
Internet
$120 – $180
Security System (3 Months)
$90 – $180
Technology Fee (6 Months)
$600
Software Fees (3 Months)
$1,017 – $1,947
Additional Funds (3 Months)
$10,140 – $20,000
Total Estimated Initial Investment
$176,266 – $365,433
Franchise Disclosure Document
Below is Fly Dance Fitness's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Fly Dance Fitness had 1 total units in 2025, of which 0 were franchised-owned and 1 company-owned.
Fly Dance Fitness offers a structured training program to ensure that franchisees are fully prepared to operate their studios in line with brand standards:
Initial Training Program: Franchisees must send at least one Key Person and one manager or employee to attend a four-day Initial Training Program in Sarasota, Florida, or another designated location. This training includes both on-the-job instruction and classroom sessions, and participants must complete the training to the franchisor's satisfaction. Up to four individuals may attend at no additional cost beyond travel and lodging, which are the franchisee's responsibility.
Throw Down® Certification: A required component of the Initial Training, this certification ensures that trainers and Key Persons are proficient in the studio's signature workout methods. Additional individuals can be certified for an extra fee if needed. All Sculpt Weights and Sculpt Circuit instructors must also hold an ACE Group Fitness Certification.
Ongoing and Additional Training: Fly Dance Fitness may mandate or offer optional ongoing training sessions, seminars, or conferences throughout the term of the agreement. These may be required for compliance or offered for professional development, with attendance fees up to $500 per person per day. Travel and associated costs for these sessions are covered by the franchisee.
Territory Protection
Fly Dance Fitness provides its franchisees with an exclusive territory around their approved studio location, covering an area with at least 50,000 people. Within this territory, no other Fly Dance Fitness franchises or company-owned studios will be permitted to operate.
This territorial protection is not contingent on achieving sales or performance targets and cannot be altered by the franchisor.
However, the exclusivity only applies to businesses operating under the Fly Dance Fitness name and marks. The franchisor retains the right to establish or allow affiliated businesses using different names within the protected area.
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