Fly Dance Fitness is a dance-based fitness franchise that delivers high-energy workouts in a fun and inclusive studio environment. The brand was founded in 2014 in Sarasota, Florida, where it began as a single studio focused on making fitness feel like a party.

Fly Dance Fitness combines music, movement, and motivation to create workouts that appeal to a wide range of fitness levels. The company is headquartered in Sarasota, Florida.

Fly Dance Fitness officially began franchising in 2023 as demand for its unique workout experience continued to grow. Since launching its franchise program, the brand has expanded into multiple U.S. markets with studios opening across several states.

Fly Dance Fitness studios offer a variety of dance-inspired cardio and strength classes. Core offerings blend choreography, HIIT, and toning exercises into structured formats that keep members engaged and motivated.

Classes are designed to be approachable while still delivering effective, sweat-driven workouts. This variety allows franchise owners to attract both beginners and experienced fitness enthusiasts.

Training

Fly Dance Fitness offers a structured training program to ensure that franchisees are fully prepared to operate their studios in line with brand standards:

1. Initial Training Program: Franchisees must send at least one Key Person and one manager or employee to attend a four-day Initial Training Program in Sarasota, Florida, or another designated location. This training includes both on-the-job instruction and classroom sessions, and participants must complete the training to the franchisor's satisfaction. Up to four individuals may attend at no additional cost beyond travel and lodging, which are the franchisee's responsibility.
2. Throw Down® Certification: A required component of the Initial Training, this certification ensures that trainers and Key Persons are proficient in the studio's signature workout methods. Additional individuals can be certified for an extra fee if needed. All Sculpt Weights and Sculpt Circuit instructors must also hold an ACE Group Fitness Certification.
3. Ongoing and Additional Training: Fly Dance Fitness may mandate or offer optional ongoing training sessions, seminars, or conferences throughout the term of the agreement. These may be required for compliance or offered for professional development, with attendance fees up to $500 per person per day. Travel and associated costs for these sessions are covered by the franchisee.
4. Grand Opening Support and Field Visits: The franchisor provides assistance during the grand opening and conducts at least one annual field visit to offer operational advice or training. They also offer continuous support via phone, email, and virtual meetings tailored to each franchisee’s needs.

Territory Protection

Fly Dance Fitness provides its franchisees with an exclusive territory around their approved studio location, covering an area with at least 50,000 people. Within this territory, no other Fly Dance Fitness franchises or company-owned studios will be permitted to operate.

This territorial protection is not contingent on achieving sales or performance targets and cannot be altered by the franchisor.

However, the exclusivity only applies to businesses operating under the Fly Dance Fitness name and marks. The franchisor retains the right to establish or allow affiliated businesses using different names within the protected area. Additionally, franchisees are restricted from advertising outside their designated territory without prior written consent from the franchisor.