Pilates studio franchise offering group and private Pilates classes, focusing on strength, flexibility, and overall fitness.
KEY FRANCHISE STATS
Franchisees
?
20
+
300%
300%
Franchise fee
?
$50,000
Investment
?
$503,000 - $870,000
Revenue (AUV)
?
Undisclosed
$595,000
+
n.a.
n.a.
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Headquartered in Wilmington, North Carolina, Studio Pilates is a chain of fitness studios known for its fast-paced, 40-minute science-based workouts using the Pilates technique.
These high-intensity, low-impact workouts are designed to enhance mental stamina, boost positivity and energy levels, relieve stress, and improve concentration and relaxation.
Founded by Jade Winter in 2002 in Australia, the brand expanded its franchise model to the US in 2020. Studio Pilates stands out for its innovative approach to fitness, integrating cutting-edge exercise science with the principles of Pilates to deliver effective and efficient workouts.
The Studio Pilates franchise model is highly systemized and streamlined, providing franchisees with comprehensive support, including extensive training, marketing assistance, and operational guidance. The brand's commitment to helping franchisees succeed is evident in its robust support network and proven business strategies.
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The initial investment required for a Studio Pilates franchise is
$503,000 - $870,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Opening Package Fee
$25,000
Location Design and Delivery Support Package Fee
$23,500
Marketing Launch Package Fee
$12,000
Technology and Compliance Fees - Initial Lump Sum
$2,532
Lease Expense
$7,100 to $76,500
Utility Deposit
$1,000 to $2,000
Buildout Costs
$220,000 to $380,000
Audio-Visual Equipment including CCTV
$40,000 to $50,000
Reformer Equipment
$69,000 to $80,500
Reformer Storage Pre-Launch
$0 to $4,000
Reformer Customs Duties
$0 to $42,000
Initial Inventory - Items Paid to Suppliers
$13,500 to $20,500
Initial Inventory - Items Paid to Us
$500 to $1,500
Insurance
$3,000 to $4,500
Permits & Licenses
$1,500 to $20,000
First Aid and CPR Employee Training Expenses
$100 to $200
Professional Fees
$4,000 to $10,000
Pre-Launch Wages
$20,000 to $40,000
Additional Funds/Working Capital
$10,000 to $25,000
Total Estimated Initial Investment
$502,732 to $869,732
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Opening Package Fee
$25,000
Location Design and Delivery Support Package Fee
$23,500
Marketing Launch Package Fee
$12,000
Technology and Compliance Fees - Initial Lump Sum
$2,532
Lease Expense
$7,100 to $76,500
Utility Deposit
$1,000 to $2,000
Buildout Costs
$220,000 to $380,000
Audio-Visual Equipment including CCTV
$40,000 to $50,000
Reformer Equipment
$69,000 to $80,500
Reformer Storage Pre-Launch
$0 to $4,000
Reformer Customs Duties
$0 to $42,000
Initial Inventory - Items Paid to Suppliers
$13,500 to $20,500
Initial Inventory - Items Paid to Us
$500 to $1,500
Insurance
$3,000 to $4,500
Permits & Licenses
$1,500 to $20,000
First Aid and CPR Employee Training Expenses
$100 to $200
Professional Fees
$4,000 to $10,000
Pre-Launch Wages
$20,000 to $40,000
Additional Funds/Working Capital
$10,000 to $25,000
Total Estimated Initial Investment
$502,732 to $869,732
Franchise Disclosure Document
Below is Studio Pilates's 2026 Franchise Disclosure Document. Sign up for free to view the document.
Number of units
Studio Pilates had 20 total units in 2026, of which 20 were franchised-owned and 0 company-owned.
Initial Training Program The Initial Training Program is essential for the franchisee, key personnel, and relevant staff. This comprehensive program includes:
Business Operations Training: This combines online learning, video-based tutorials, webinars, and potentially face-to-face sessions. Covering all operational aspects of running the franchise, this training must be completed before the studio opens.
Instructor Training Course: This course also utilizes a blend of online learning, video tutorials, webinars, and in-person training. It includes modules on anatomy and physiology, customer service protocols, and the facilitation of Studio Pilates International classes. Instructors must complete a shadowing period to ensure full qualification before commencing work in the franchise.
Additional Training
On Request: Franchisees can request Additional Training, with the franchisor providing details on duration, times, and locations.
Mandatory: The franchisor may mandate additional training to ensure franchisees, key personnel, or staff maintain high standards or enhance their skills.
Territory Protection
Franchisees will not receive an exclusive territory. Although franchisees are granted a specific location to operate their Studio Pilates franchise, there is no territorial protection in place. This means the franchisor or other franchisees may open nearby locations or compete for the same customer base without restrictions.
However, Studio Pilates is committed to supporting franchisees through robust marketing strategies and ongoing operational assistance to help each location thrive.
Despite the lack of territorial exclusivity, franchisees can leverage the brand’s reputation, comprehensive training programs, and dedicated support to build a successful and competitive business in their designated area.
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