
Headquartered in Wilmington, North Carolina, Studio Pilates is a chain of fitness studios known for its fast-paced, 40-minute science-based workouts using the Pilates technique.
These high-intensity, low-impact workouts are designed to enhance mental stamina, boost positivity and energy levels, relieve stress, and improve concentration and relaxation.
Founded by Jade Winter in 2002 in Australia, the brand expanded its franchise model to the US in 2020. Studio Pilates stands out for its innovative approach to fitness, integrating cutting-edge exercise science with the principles of Pilates to deliver effective and efficient workouts.
The Studio Pilates franchise model is highly systemized and streamlined, providing franchisees with comprehensive support, including extensive training, marketing assistance, and operational guidance. The brand's commitment to helping franchisees succeed is evident in its robust support network and proven business strategies.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Initial Training Program The Initial Training Program is essential for the franchisee, key personnel, and relevant staff. This comprehensive program includes:
Additional Training
Franchisees will not receive an exclusive territory. Although franchisees are granted a specific location to operate their Studio Pilates franchise, there is no territorial protection in place. This means the franchisor or other franchisees may open nearby locations or compete for the same customer base without restrictions.
However, Studio Pilates is committed to supporting franchisees through robust marketing strategies and ongoing operational assistance to help each location thrive.
Despite the lack of territorial exclusivity, franchisees can leverage the brand’s reputation, comprehensive training programs, and dedicated support to build a successful and competitive business in their designated area.
Below are some of
Studio Pilates
key competitors in the
Fitness Studios
sector.

4
$45,000
$271,000
$518,000
n.a.
$261,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.

The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.
?
?

Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
?
?

SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
?
?

Modo Yoga is a wellness franchise offering hot yoga classes, workshops, and teacher trainings, serving environmentally conscious yoga enthusiasts, and known for eco-friendly studio design, global community values, and an inclusive, supportive practice environment.
?
?

JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.
?
?

Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.
?
?