FS8 is a pioneering fitness franchise that combines Pilates, yoga, and functional strength training into a single, integrated workout experience. Founded in 2020 in Manly, New South Wales, Australia, FS8 is part of the FIT Brands portfolio, which also includes F45 Training and Vaura Pilates.
The brand began franchising just two months later, in 2021, and is currently headquartered in Austin, Texas. FS8 delivers a unique 3-in-1 training model that blends reformer and mat Pilates, yoga flows, and strength-based toning exercises.
Each 50-minute class is designed to improve flexibility, mobility, strength, and mindfulness. The experience is enhanced by FS8 TV, a proprietary technology system that streams consistent, centrally programmed workouts to every studio.
What differentiates FS8 is its holistic, low-impact approach to fitness. The franchise caters to a wide demographic, including individuals seeking effective workouts without the strain of high-impact routines.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
FS8 provides a structured training program to ensure franchisees and their staff are fully equipped to operate a studio successfully.
FS8 grants franchisees a defined "Protected Area," typically with a population of at least 15,000, where no other FS8 studio will be authorized during the agreement term, provided compliance is maintained. This area is formalized once the studio site is approved.
However, the protection is limited. FS8 may still advertise, sell products, and operate under different trademarks or systems within the Protected Area through other channels, including the Internet and Reserved Areas like airports or hotels. Franchisees cannot market or solicit customers outside their Protected Area.
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Below are some of
FS8 Studio
key competitors in the
Fitness Studios
sector.
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