Retro Fitness: Delivering High-Value, Low-Cost Gym Experiences Since 2004

Founded in 2004 by Eric Casaburi in Colts Neck, New Jersey, Retro Fitness has established itself as a prominent player in the fitness industry by offering affordable, high-quality gym experiences. The company began franchising in 2006, rapidly expanding its footprint across the United States. As of 2024, Retro Fitness operates over 140 locations in 15 states, serving more than 400,000 members.

Headquartered in West Palm Beach, Florida, Retro Fitness provides a comprehensive fitness environment featuring state-of-the-art equipment, group fitness classes, personal training, and unique amenities like the Retro Blends Smoothie Bar. Memberships are offered at competitive price points, typically $19.99 and $29.99 per month, appealing to a broad demographic seeking value without compromising quality.

Retro Fitness differentiates itself through its commitment to member experience and community engagement. The brand's distinctive retro-themed decor and focus on creating a welcoming atmosphere set it apart from competitors.

Training

Retro Fitness provides training through a structured set of numbered programs to ensure franchisees are well-prepared for success. The main programs include:

1. Franchisee Initial Training (F.I.T.)
   • Location: Retro Fitness Support Center in West Palm Beach, Florida, or other designated facilities.
   • Content:
     • Operations systems, tools, and resources.
     • Marketing systems and support.
     • Finance systems and tools.
     • Learning and development systems.
   • Duration: Comprehensive sessions with shadowing opportunities at certified outlets.
2. Retro Ready Pre-Sales Training
   • Timing: Conducted prior to pre-sales activities.
   • Location: Franchisee’s facility or a Retro-approved training location.
   • Content:
     • Management operations training.
     • Member billing and CRM training.
     • Online learning through Retro University.
   • Duration: 35 hours over 5 days.
3. Retro Ready Operations Training
   • Timing: Conducted pre-opening of the franchise.
   • Location: Franchisee’s facility or a Retro-approved training location.
   • Content:
     • Continued management and operations training.
     • Personal training overview.
     • Staff training.
   • Duration: 35 hours over 5 days.
4. Additional Training Requirements
   • Mandatory participation in periodic refresher courses or additional training sessions as designated by the franchisor.
   • Continuous education and conferences may be required for franchise development and alignment with updated practices.

‍Territory Protection

Retro Fitness does not provide exclusive territorial rights to its franchisees. Franchisees may face competition within their designated area from other franchisees, corporate-owned outlets, or competing brands controlled by the franchisor.

The franchise agreement specifies an "Approved Territory" based on a three-mile drivable distance from the approved franchise location, which is determined at the sole discretion of the franchisor.

Although the Approved Territory is established, Retro Fitness reserves the right to develop additional business concepts or locations within that area. The franchisee's rights are limited to the specific site of their outlet, and any territorial protection is subject to the terms of the franchise agreement.