Patrice & Associates has become a leading name in hospitality and food service recruitment. Founded in 1989 by Patrice Rice in the basement of her home, the company has evolved into one of the largest hospitality recruiting firms across the United States.

Based in Dunkirk, Maryland, Patrice & Associates has earned its reputation by matching skilled management professionals with top employers in the restaurant and hospitality industries.

In 2010, the firm launched its franchising program, giving entrepreneurs the chance to benefit from its recognized brand and time-tested business model. This move fueled rapid growth, and by 2017, the company proudly celebrated the opening of its 100th franchise unit.

A key factor that distinguishes Patrice & Associates from its competitors is its vast recruiter network and highly collaborative approach, ensuring clients receive tailored, personalized hiring solutions.

Training

Patrice & Associates offers a comprehensive suite of training programs to support franchisees and their teams. Here’s a numbered summary of the training provided:

1. Initial Training Program
   Franchisees or their principal owners must attend and satisfactorily complete the initial virtual training program before opening, and all recruiters and designated managers must also complete this training before starting work.
2. Recruiter and Designated Manager Training
   Recruiters and managers must either complete training through the franchisor’s program (which involves a training fee) or through the Proctor Program offered by the franchisee, covering materials like a Training Manual, training videos, quizzes, and a final exam.
3. Mentoring and Telephone Support
   For the first 90 days of operation, a mentor provides periodic calls, and during the first six weeks after initial training, the franchisor hosts twice-weekly videoconference calls to offer additional guidance.
4. Marketing and Development Training
   Franchisees and employees may receive extra training in business development, leadership, and territorial enhancement, offered by the franchisor at no additional charge.

Territory Protection

Patrice & Associates assigns each franchisee a specific territory, usually defined by zip codes and a population base of around 250,000 people. As long as the franchisee is not in default, the franchisor agrees not to grant rights to operate another Patrice & Associates agency within that territory.

However, the franchisor and other franchisees may still service clients inside the territory if they acquire those clients through passive means or referrals. The franchisor also retains the right to operate or license other businesses under different names and to sell services online outside the franchisee’s territory.

While the franchisee can seek clients anywhere in the U.S., active client solicitation must generally originate from within their assigned territory. If another franchisee fills a client need that was discovered by the local franchisee, the local franchisee may still earn a percentage of the commission from that placement.