Training

DOXA provides a comprehensive, multi-phase training program to ensure franchisees are fully prepared to operate their business in line with brand standards. The programs include the following:

1. Initial Training Program
   This program lasts about five business days and must be completed before the business can open. It includes 40 hours of classroom instruction and 30 hours of on-the-job training, covering topics such as marketing, sales, operations, financial management, and an overall business review. The training is primarily conducted in Boise, ID, with virtual components, and is delivered by key leadership including David Nilssen and Michael Ross.
2. Virtual Sales Assistance
   After completing the initial training, franchisees receive up to 40 hours of additional virtual sales support. This component helps reinforce the sales aspects covered in the core training and provides guidance tailored to early operational challenges.
3. Ongoing and Refresher Training
   DOXA may require franchisees and their staff to attend ongoing or remedial training sessions, especially if operational deficiencies are noted or updates to services are introduced. These sessions are held at designated locations and may involve additional costs for attendance and travel.
4. Annual Meetings and Conferences
   Franchisees must attend an annual meeting organized by DOXA, lasting up to three days per year. These meetings provide operational updates and networking opportunities and are mandatory unless a suitable substitute is approved in advance.

Territory Protection

DOXA provides its franchisees with a defined “Primary Market Area” (PMA), which serves as the core of their territory protection. The PMA is outlined in the Franchise Agreement and typically consists of a geographic zone—up to a 20-mile radius—containing at least 1,000 businesses with 20 or more employees each.

While the franchisor agrees not to modify this PMA without written consent during the agreement term, the franchisee is not granted exclusive rights, and competition from other DOXA franchisees or company-owned units may still occur within or nearby the territory.

Additionally, DOXA allows franchisees to protect specific leads and clients within a shared system. Franchisees can use internal tools to mark active leads or engaged clients, preventing others from soliciting them.