Manhattan Bagel is a café and bakery franchise offering bagels, breakfast sandwiches, coffee, deli items, and baked goods, serving morning and daytime patrons, and known for authentic bagels, café atmosphere, and consistent franchise support.
KEY FRANCHISE STATS
Franchisees
?
68
+
10%
10%
Franchise fee
?
$25,000
Investment
?
$582,000 - $1,094,000
Revenue (AUV)
?
Undisclosed
$628,000
+
-1.8%
-1.8%
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Manhattan Bagel is a fast-casual café brand specializing in authentic New York-style bagels and full-service breakfast and lunch fare. The concept was founded in 1987 and is headquartered at 1720 S Bellaire St., Suite Skybox, Denver, Colorado.
The chain began offering franchises in 1991. Manhattan Bagel serves bagels that are boiled and baked fresh in-store every morning, alongside freshly cracked eggs, sizzling bacon, made-to-order sandwiches, artisan-roasted coffees, and catering services.
What sets this brand apart is its commitment to true New York-style bagels delivered in a quick-casual café environment. Their bagels are crafted using the boil-and-bake method for the classic chewy texture.
They prepare made-to-order items on the grill rather than using preheated equipment and emphasize both breakfast and lunch options to attract a broader customer base.
Initial investment
The initial investment required for a Manhattan Bagel franchise is
$582,000 - $1,094,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Design Review Fee
$2,000
Real Estate Leasing
$16,000 - $50,000
Opening Inventory, Smallwares and Supplies
$10,000 - $20,000
Grand Opening Marketing Promotion
$7,500 - $10,000
Insurance
$4,000 - $7,500
Training and Training Expenses
$1,000 - $17,200
Legal & Accounting
$1,000 - $3,000
Business Licenses
$500 - $5,000
Security Deposits
$4,000 - $10,000
Additional Funds (Three Months)
$12,000 - $50,000
Sub-Total Pre-Opening Costs
$83,000 - $894,000
Total Estimated Initial Investment
$582,000 - $1,093,700
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Type of Expenditure
Amount
Initial Franchise Fee
$25,000
Design Review Fee
$2,000
Real Estate Leasing
$16,000 - $50,000
Opening Inventory, Smallwares and Supplies
$10,000 - $20,000
Grand Opening Marketing Promotion
$7,500 - $10,000
Insurance
$4,000 - $7,500
Training and Training Expenses
$1,000 - $17,200
Legal & Accounting
$1,000 - $3,000
Business Licenses
$500 - $5,000
Security Deposits
$4,000 - $10,000
Additional Funds (Three Months)
$12,000 - $50,000
Sub-Total Pre-Opening Costs
$83,000 - $894,000
Total Estimated Initial Investment
$582,000 - $1,093,700
Franchise Disclosure Document
Below is Manhattan Bagel's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Manhattan Bagel had 68 total units in 2025, of which 68 were franchised-owned and 0 company-owned.
Manhattan Bagel provides a comprehensive training program to ensure franchisees and their management teams are fully prepared to operate their restaurants. The training programs are structured and mandatory before the opening of the franchise location.
Initial Training Program Manhattan Bagel conducts a mandatory initial training program for the franchisee or Operating Partner, along with at least two key personnel such as the general manager, kitchen manager, or assistant general manager. This training must be completed to the franchisor's satisfaction and covers operations, food preparation, customer service, and business management.
Ongoing and Refresher Training The franchisor may provide additional training programs after the initial training, including refresher courses and seminars. Participation in these ongoing programs may be required periodically and is aimed at ensuring continuous adherence to brand standards and operational improvements.
Training for Replacement Personnel If any of the initially trained personnel leave the business or are deemed unsuitable, the franchisee must promptly enroll suitable replacements in the initial training program. Each new trainee must successfully complete the program and meet the franchisor’s standards, with applicable fees and associated travel costs borne by the franchisee.
Territory Protection
Manhattan Bagel grants franchisees a “Protected Territory” within which the franchisor agrees not to license or establish another traditional Manhattan Bagel restaurant. This area is typically defined in the franchise agreement, often with a radius starting at two miles, although it may be smaller in densely populated cities.
However, this protection does not extend to Non-Traditional Facilities or Captive Market Locations, such as hotels, airports, schools, or military bases, where the franchisor may still open or license new outlets.
Despite the Protected Territory, Manhattan Bagel reserves broad rights that could lead to competition near or even within a franchisee’s area. The franchisor may authorize restaurants under other systems or brands and engage in wholesale or internet sales that affect the local market.
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