Established in 1994 and launched as a franchise in 1996, Wetzel's Pretzels offers a business model that caters to the demand for on-the-go snacks, featuring flexible location formats and straightforward operations.
Headquartered in Pasadena, California, the franchise is renowned for its hand-rolled pretzels and lemonade, combined with a versatile franchise model that suits various settings. Wetzel's Pretzels provides an attractive franchise opportunity for entrepreneurs looking to enter the fast-casual snack food sector.
The franchise prides itself on being fun and simple to manage, requiring fewer employees and offering convenient operational hours. Its market availability, prominent presence in high-profile venues, and experienced leadership team further enhance its appeal for franchisees.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Wetzel's Pretzels offers 3 types of franchises:
We are summarizing below the main costs associated with opening a single WETZEL’S PRETZELS® Bakery franchise.
For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).
Wetzel's Pretzels provides a comprehensive training program for new franchisees. The training is structured in two main parts:
Wetzel's Pretzels provides franchisees with a "Protected Area," which is defined based on the location's urban, suburban, light suburban, or rural/second city characteristics. The size of this area varies, typically ranging from one mile in urban areas to up to five miles in rural or second city locations, depending on the population density within a three-mile radius.
This Protected Area is intended to prevent the franchisor from authorizing any other company-owned or franchisee-operated TWISTED BY WETZEL'S™ Bakery within its bounds. However, it does not grant exclusivity over customers, meaning franchisees do not have exclusive rights to customers within or outside their Protected Area.
Although franchisees are granted a Protected Area, the franchisor reserves the right to adjust the delivery service provisions, including the delivery area size, based on market conditions and other factors. This ensures flexibility and responsiveness to changing market dynamics.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
Wetzel's Pretzels
key competitors in the
Baked Goods
sector.
389
$40,000
$62,000
$712,000
n.a.
$727,000
$xxx,xxx
79.1%
n.a.
16.5%
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