Cookie Co. Franchise FDD, Costs & Fees (2025)

Cookie Co. specializes in freshly baked cookies with a variety of flavors and creative toppings, offering a delicious and indulgent treat for cookie lovers.

Cookie Co. is a fast-growing gourmet cookie franchise launched in 2020 in Redlands, California. The company was founded by Elise and Matt Thomas during the COVID-19 pandemic, initially selling signature recipes from their home kitchen via curbside pickup.

Franchising began in 2021 and expanded rapidly from its corporate office, now headquartered in Lehi, Utah. The first storefront opened in August 2020, and Cookie Co. officially began offering franchises on August 19, 2021. Corporate operations are managed from Lehi, Utah.

Cookie Co. sells fresh-baked, rotating gourmet cookies made with real butter, eggs, and cane sugar. It offers weekly menu rotations, occasional "Mini Mondays," and services like catering, shipping, and branded merchandise. The brand stands out with small-batch quality, unique flavors, and strong community engagement.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Construction and Leasehold Improvements $65,000 – $215,000
Lease Deposits and Rent – Three Months $25,000 – $35,000
Furniture, Fixtures and Equipment $50,000 – $150,000
Signage $5,500 – $17,500
Computer, Software, and Point of Sale System $1,500 – $7,500
Grand Opening Marketing $7,500
Initial Inventory $6,000 – $12,000
Utility Deposits $1,500 – $5,500
Insurance Deposits – Three Months $1,500 – $5,000
Travel for Initial Training $5,000
NSO Training Fee $10,000
Professional Fees $2,500 – $7,500
Licenses and Permits $1,500 – $5,000
Additional Funds – Three Months $15,000 – $35,000
Total Estimate $232,500 – $552,500
Type of Expenditure Amount
Initial Franchise Fee $35,000
Construction and Leasehold Improvements $65,000 – $215,000
Lease Deposits and Rent – Three Months $25,000 – $35,000
Furniture, Fixtures and Equipment $50,000 – $150,000
Signage $5,500 – $17,500
Computer, Software, and Point of Sale System $1,500 – $7,500
Grand Opening Marketing $7,500
Initial Inventory $6,000 – $12,000
Utility Deposits $1,500 – $5,500
Insurance Deposits – Three Months $1,500 – $5,000
Travel for Initial Training $5,000
NSO Training Fee $10,000
Professional Fees $2,500 – $7,500
Licenses and Permits $1,500 – $5,000
Additional Funds – Three Months $15,000 – $35,000
Total Estimate $232,500 – $552,500

Franchise Disclosure Document

Number of units

Training

Cookie Co. Franchise offers a comprehensive training program to equip franchisees with the knowledge and skills needed to successfully operate their business. The training is structured into three main programs:

  1. Initial Corporate Training (5 days)
    At least 45 days before the store opening, the franchisee and general manager are required to attend a five-day, full-time training session at a designated corporate training facility. This program covers essential aspects such as recipe execution, kitchen operations, staffing procedures, inventory management, and supply chain logistics.
  2. Pre-Opening Support
    Although not always specified in detail, Cookie Co. typically provides pre-opening assistance that may include final store setup guidance, operational walkthroughs, and practice sessions for the team to ensure readiness for the grand opening.
  3. Ongoing Training and Support
    After the store has launched, franchisees receive continuous support through scheduled calls, operational updates, and access to additional training materials. This ongoing support helps franchisees stay aligned with brand standards, adapt to new offerings, and optimize store performance.

Territory Protection

Cookie Co. Franchise does not guarantee exclusive territory protection to its franchisees. Franchisees are typically granted rights to operate at a specific approved location, but Cookie Co. reserves the right to establish additional franchised or company-owned outlets nearby, as long as they do not infringe on the exact site granted to the franchisee.

This means the franchisor can expand within the same general market area, which may lead to other Cookie Co. locations opening in close proximity.

While your individual store location is protected, broader geographic exclusivity is not part of the standard franchise agreement, so franchisees should carefully evaluate the local market and potential for internal competition before investing.

Competitors

Below are some of

Cookie Co.

key competitors in the

Baked Goods

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
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Gross Profit
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EBITDA
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8

New
+
n.a.
n.a.

$35,000

$233,000

$553,000

n.a.

$877,000

$xxx,xxx

71.8%

xx%

n.a.

n.a.

xx%

n.a.

Competitors

American Kolache

American Kolache is a fast-casual bakery franchise offering Texas-style kolaches, savory pastries, and breakfast items, serving early-morning customers and families, and known for handheld convenience, hot-fresh items, and strong regional roots.

Franchisees

?

5
+
400%
400%
Investment

?

$233,000 - $371,000

Manhattan Bagel

Manhattan Bagel is a café and bakery franchise offering bagels, breakfast sandwiches, coffee, deli items, and baked goods, serving morning and daytime patrons, and known for authentic bagels, café atmosphere, and consistent franchise support.

Franchisees

?

68
+
10%
10%
Investment

?

$582,000 - $1,094,000

The Bagel Nook

The Bagel Nook is a café franchise offering fresh-baked bagels, breakfast sandwiches, coffee, and deli items, serving morning commuters and neighborhood patrons, and known for handcrafted goods, local feel, and café ambiance.

Franchisees

?

3
+
200%
200%
Investment

?

$603,000 - $1,165,000

D.P. Dough

D.P. Dough is a late-night restaurant franchise offering overstuffed calzones with dozens of fillings, serving college students and young adults, and known for delivery-focused operations, fun campus culture, and signature made-to-order dough.

Franchisees

?

49
+
-2%
-2%
Investment

?

$121,000 - $360,000

Aunt Millies Bakeries

Aunt Millies Bakeries produces a variety of fresh bread and bakery products, offering high-quality and delicious baked goods for customers to enjoy.

Franchisees

?

154
+
-7%
-7%
Investment

?

$37,000 - $186,000

The Pretzel Twister

The Pretzel Twister serves freshly baked pretzels with a variety of flavors and dips, offering a delicious and satisfying snack option.

Franchisees

?

24
+
-14%
-14%
Investment

?

$122,000 - $339,000