Cookie Co.

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Food & Beverage
Baked Goods

Cookie Co.

Food & Beverage
Baked Goods

Cookie Co. Franchise FDD, Costs & Fees (2025)

Cookie Co. specializes in freshly baked cookies with a variety of flavors and creative toppings, offering a delicious and indulgent treat for cookie lovers.

Cookie Co. is a fast-growing gourmet cookie franchise launched in 2020 in Redlands, California. The company was founded by Elise and Matt Thomas during the COVID-19 pandemic, initially selling signature recipes from their home kitchen via curbside pickup.

Franchising began in 2021 and expanded rapidly from its corporate office, now headquartered in Lehi, Utah. The first storefront opened in August 2020, and Cookie Co. officially began offering franchises on August 19, 2021. Corporate operations are managed from Lehi, Utah.

Cookie Co. sells fresh-baked, rotating gourmet cookies made with real butter, eggs, and cane sugar. It offers weekly menu rotations, occasional "Mini Mondays," and services like catering, shipping, and branded merchandise. The brand stands out with small-batch quality, unique flavors, and strong community engagement.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $35,000
Construction and Leasehold Improvements $65,000 – $215,000
Lease Deposits and Rent – Three Months $25,000 – $35,000
Furniture, Fixtures and Equipment $50,000 – $150,000
Signage $5,500 – $17,500
Computer, Software, and Point of Sale System $1,500 – $7,500
Grand Opening Marketing $7,500
Initial Inventory $6,000 – $12,000
Utility Deposits $1,500 – $5,500
Insurance Deposits – Three Months $1,500 – $5,000
Travel for Initial Training $5,000
NSO Training Fee $10,000
Professional Fees $2,500 – $7,500
Licenses and Permits $1,500 – $5,000
Additional Funds – Three Months $15,000 – $35,000
Total Estimate $232,500 – $552,500
Type of Expenditure Amount
Initial Franchise Fee $35,000
Construction and Leasehold Improvements $65,000 – $215,000
Lease Deposits and Rent – Three Months $25,000 – $35,000
Furniture, Fixtures and Equipment $50,000 – $150,000
Signage $5,500 – $17,500
Computer, Software, and Point of Sale System $1,500 – $7,500
Grand Opening Marketing $7,500
Initial Inventory $6,000 – $12,000
Utility Deposits $1,500 – $5,500
Insurance Deposits – Three Months $1,500 – $5,000
Travel for Initial Training $5,000
NSO Training Fee $10,000
Professional Fees $2,500 – $7,500
Licenses and Permits $1,500 – $5,000
Additional Funds – Three Months $15,000 – $35,000
Total Estimate $232,500 – $552,500

Franchise Disclosure Document

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising
2021
Franchisees

?

8
+
n.a.
n.a.
Franchise fee

?

$35,000
Investment

?

$233,000 - $553,000
Revenue (AUV)

?

Undisclosed
Upgrade

$877,000

+
n.a.
n.a.
Operating Profit

?

Upgrade

n.a.

Home based

?

Upgrade
Passive investment

?

Upgrade
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Competitors

Below are some of

Cookie Co.

key competitors in the

Baked Goods

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

8

New
+
n.a.
n.a.

$35,000

$233,000

$553,000

n.a.

$877,000

$xxx,xxx

71.8%

xx%

n.a.

n.a.

xx%

n.a.

32

New
+
-18%
-18%

$40,000

$1,090,000

$2,335,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

643

New
+
40%
40%

$45,000

$667,000

$907,000

n.a.

$1,355,000

$xxx,xxx

76.1%

xx%

n.a.

21.4%

xx%

n.a.

12

New
+
140%
140%

$35,000

$241,000

$608,000

n.a.

$1,026,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1

New
+
n.a.
n.a.

$40,000

$660,000

$1,021,000

n.a.

$3,145,000

$xxx,xxx

63.3%

xx%

n.a.

n.a.

xx%

n.a.

146

New
+
-3%
-3%

$35,000

$135,000

$407,000

n.a.

$471,000

$xxx,xxx

74.0%

xx%

n.a.

n.a.

xx%

n.a.

25

New
+
-17%
-17%

$49,000

$101,000

$506,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

54

New
+
500%
500%

$40,000

$437,000

$838,000

n.a.

$838,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

55

New
+
-2%
-2%

$45,000

$92,000

$454,000

n.a.

$361,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

159

New
+
-6%
-6%

$35,000

$298,000

$980,000

n.a.

$823,000

$xxx,xxx

n.a.

xx%

n.a.

16.1%

xx%

n.a.

24

New
+
-14%
-14%

$25,000

$122,000

$339,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

2

New
+
-33%
-33%

$35,000

$165,000

$1,152,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

155

New
+
-5%
-5%

$35,000

$104,000

$530,000

n.a.

$525,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

6

New
+
n.a.
n.a.

$45,000

$352,000

$519,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
0%
0%

$40,000

$121,000

$235,000

n.a.

$227,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

13

New
+
n.a.
n.a.

$49,500

$162,000

$428,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

62

New
+
3%
3%

$40,000

$448,000

$2,254,000

n.a.

$2,344,000

$xxx,xxx

72.4%

xx%

n.a.

6.6%

xx%

n.a.

146

New
+
74%
74%

$40,000

$718,000

$1,600,000

n.a.

$1,727,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

75

New
+
9%
9%

$30,000

$90,000

$345,000

n.a.

$195,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

143

New
+
29%
29%

$40,000

$469,000

$691,000

n.a.

$500,000

$xxx,xxx

72.6%

xx%

n.a.

n.a.

xx%

n.a.

103

New
+
1044%
1044%

$35,000

$189,000

$336,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1105

New
+
1%
1%

$35,000

$1,267,000

$4,651,000

n.a.

$2,596,000

$xxx,xxx

68.7%

xx%

n.a.

12.1%

xx%

n.a.

48

New
+
-8%
-8%

$35,000

$694,000

$1,227,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

144

New
+
-14%
-14%

$25,000

$109,000

$386,000

n.a.

$453,000

$xxx,xxx

78.2%

xx%

n.a.

n.a.

xx%

n.a.

355

New
+
9%
9%

$40,000

$503,000

$1,025,000

n.a.

$849,000

$xxx,xxx

73.0%

xx%

n.a.

11.5%

xx%

n.a.

63

New
+
13%
13%

$35,000

$555,000

$1,031,000

n.a.

$1,086,000

$xxx,xxx

75.6%

xx%

n.a.

n.a.

xx%

n.a.

1058

New
+
53%
53%

$50,000

$816,000

$1,443,000

n.a.

$1,303,000

$xxx,xxx

74.1%

xx%

n.a.

18.6%

xx%

n.a.

42

New
+
8%
8%

$45,000

$164,000

$477,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

280

New
+
-6%
-6%

$35,000

$648,000

$1,951,000

n.a.

$1,045,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

154

New
+
-7%
-7%

$30,000

$37,000

$186,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

0

New
+
n.a.
n.a.

$55,000

$235,000

$712,000

n.a.

$579,000

$xxx,xxx

76.0%

xx%

n.a.

n.a.

xx%

n.a.

15

New
+
-17%
-17%

$35,000

$504,000

$825,000

n.a.

$1,101,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

24

New
+
-8%
-8%

$45,000

$65,000

$401,000

n.a.

$213,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

8

New
+
n.a.
n.a.

$29,500

$302,000

$707,000

n.a.

$856,000

$xxx,xxx

n.a.

xx%

n.a.

18.0%

xx%

n.a.

12

New
+
-29%
-29%

$30,000

$273,000

$688,000

n.a.

$762,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

389

New
+
21%
21%

$40,000

$62,000

$712,000

n.a.

$727,000

$xxx,xxx

79.1%

xx%

n.a.

16.5%

xx%

n.a.

2

New
+
n.a.
n.a.

$30,000

$498,000

$814,000

n.a.

$987,000

$xxx,xxx

69.3%

xx%

n.a.

14.1%

xx%

n.a.

8465

New
+
5%
5%

$90,000

$211,000

$1,833,000

n.a.

$1,240,000

$xxx,xxx

72.3%

xx%

n.a.

n.a.

xx%

n.a.

1002

New
+
8%
8%

$30,500

$29,000

$1,100,000

n.a.

$491,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

5901

New
+
1%
1%

n.a.

$14,000

$606,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

60

New
+
2%
2%

$27,500

$66,000

$229,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

1182

New
+
4%
4%

$35,500

$115,000

$1,133,000

n.a.

$832,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

4

New
+
n.a.
n.a.

$40,000

$725,000

$1,310,000

n.a.

$1,796,000

$xxx,xxx

79.0%

xx%

n.a.

22.2%

xx%

n.a.

354

New
+
-4%
-4%

$25,000

$110,000

$512,000

n.a.

$525,000

$xxx,xxx

74.7%

xx%

n.a.

n.a.

xx%

n.a.

143

New
+
794%
794%

$59,500

$190,000

$273,000

n.a.

$124,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

80

New
+
57%
57%

$40,000

$241,000

$527,000

n.a.

$351,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

49

New
+
-2%
-2%

$25,000

$307,000

$685,000

n.a.

$613,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Training

Cookie Co. Franchise offers a comprehensive training program to equip franchisees with the knowledge and skills needed to successfully operate their business. The training is structured into three main programs:

  1. Initial Corporate Training (5 days)
    At least 45 days before the store opening, the franchisee and general manager are required to attend a five-day, full-time training session at a designated corporate training facility. This program covers essential aspects such as recipe execution, kitchen operations, staffing procedures, inventory management, and supply chain logistics.
  2. Pre-Opening Support
    Although not always specified in detail, Cookie Co. typically provides pre-opening assistance that may include final store setup guidance, operational walkthroughs, and practice sessions for the team to ensure readiness for the grand opening.
  3. Ongoing Training and Support
    After the store has launched, franchisees receive continuous support through scheduled calls, operational updates, and access to additional training materials. This ongoing support helps franchisees stay aligned with brand standards, adapt to new offerings, and optimize store performance.

Territory Protection

Cookie Co. Franchise does not guarantee exclusive territory protection to its franchisees. Franchisees are typically granted rights to operate at a specific approved location, but Cookie Co. reserves the right to establish additional franchised or company-owned outlets nearby, as long as they do not infringe on the exact site granted to the franchisee.

This means the franchisor can expand within the same general market area, which may lead to other Cookie Co. locations opening in close proximity.

While your individual store location is protected, broader geographic exclusivity is not part of the standard franchise agreement, so franchisees should carefully evaluate the local market and potential for internal competition before investing.

Competitors

Aunt Millies Bakeries

Aunt Millies Bakeries produces a variety of fresh bread and bakery products, offering high-quality and delicious baked goods for customers to enjoy.

Franchisees

?

154
+
-7%
-7%
Investment

?

$37,000 - $186,000
Food & Beverage
Baked Goods

The Pretzel Twister

The Pretzel Twister serves freshly baked pretzels with a variety of flavors and dips, offering a delicious and satisfying snack option.

Franchisees

?

24
+
-14%
-14%
Investment

?

$122,000 - $339,000
Food & Beverage
Baked Goods

Philly Pretzel Factory

Philly Pretzel Factory specializes in freshly baked, hand-twisted pretzels and a variety of dips, delivering authentic Philly flavors in a fast-casual setting.

Franchisees

?

146
+
-3%
-3%
Investment

?

$135,000 - $407,000
Food & Beverage
Baked Goods

Bang Cookies

Bang Cookies offers gourmet, organic cookies baked fresh, with a variety of decadent flavors and ingredients, available for delivery and catering.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$235,000 - $712,000
Food & Beverage
Baked Goods

H&H Bagels

H&H Bagels provides authentic New York-style bagels, offering a variety of flavors and spreads, with a focus on traditional methods and fresh ingredients.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$660,000 - $1,021,000
Food & Beverage
Baked Goods

Corner Bakery Cafe

Corner Bakery Cafe offers fast-casual dining with a menu featuring sandwiches, salads, soups, and baked goods, all made with fresh, high-quality ingredients.

Franchisees

?

32
+
-18%
-18%
Investment

?

$1,090,000 - $2,335,000
Food & Beverage
Baked Goods
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