PopUp Bagels is a next-generation bagel franchise offering hot, unsliced bagels and creative schmears, serving social, share-focused customers, and known for its “Grip, Rip and Dip” experience, limited-drop batches, and rapidly growing multi-state expansion.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$35,000
Investment
?
$313,000 - $884,000
Revenue (AUV)
?
Undisclosed
$0
+
n.a.
n.a.
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PopUp Bagels is a fast-growing bagel franchise known for its fresh, artisan bagels and modern brand identity. The company was founded in 2020 in Westport, Connecticut, originally launching as a small backyard pop-up concept.
What began as a passion project quickly gained traction and evolved into a popular retail bagel brand. The concept focuses on simplicity, quality ingredients, and freshly baked bagels served hot.
PopUp Bagels is headquartered in New York City, where the brand has built a strong following and expanded into multiple high-profile locations. The menu is intentionally limited and centers on whole, unsliced bagels paired with signature cream cheese spreads.
Customers are encouraged to tear and dip rather than slice, creating a distinct and memorable eating experience. This minimalist approach allows the brand to emphasize consistency and product quality.
The PopUp Bagels franchise program officially launched in 2023 as part of an aggressive national expansion strategy.
Initial investment
The initial investment required for a PopUp Bagels franchise is
$313,000 - $884,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Construction / Leasehold Improvements / Buildout Costs
$135,000 – $434,000
One Month’s Rent
$1,750 – $18,000
Security Deposit
$1,750 – $72,000
Design and Architect Fee
$5,000 – $39,000
Fixtures, Furniture, and Equipment
$66,000 – $158,000
Signage (Exterior Including Awnings)
$2,600 – $12,000
Menu Boards, Graphics, and Signage
$2,500 – $6,000
Point-of-Sale, Computer, and IT Systems
$8,700 – $10,850
Opening Inventory, Operating Supplies, and Opening Smallwares
$13,800 – $27,500
Business and Operating Permits
$4,500 – $14,800
Initial Training Travel and Living Expenses
$2,500 – $14,000
Utilities
$1,500 – $4,500
Insurance (Three Months)
$500 – $2,000
Professional Fees
$6,500
Grand Opening Marketing Program
$15,000
Additional Funds (Three Months)
$10,000 – $15,000
Total Estimated Initial Investment (Including Real Estate Lease Costs)
$312,600 – $884,150
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Type of Expenditure
Amount
Initial Franchise Fee
$35,000
Construction / Leasehold Improvements / Buildout Costs
$135,000 – $434,000
One Month’s Rent
$1,750 – $18,000
Security Deposit
$1,750 – $72,000
Design and Architect Fee
$5,000 – $39,000
Fixtures, Furniture, and Equipment
$66,000 – $158,000
Signage (Exterior Including Awnings)
$2,600 – $12,000
Menu Boards, Graphics, and Signage
$2,500 – $6,000
Point-of-Sale, Computer, and IT Systems
$8,700 – $10,850
Opening Inventory, Operating Supplies, and Opening Smallwares
$13,800 – $27,500
Business and Operating Permits
$4,500 – $14,800
Initial Training Travel and Living Expenses
$2,500 – $14,000
Utilities
$1,500 – $4,500
Insurance (Three Months)
$500 – $2,000
Professional Fees
$6,500
Grand Opening Marketing Program
$15,000
Additional Funds (Three Months)
$10,000 – $15,000
Total Estimated Initial Investment (Including Real Estate Lease Costs)
$312,600 – $884,150
Franchise Disclosure Document
Below is PopUp Bagels's 2025 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
PopUp Bagels had 9 total units in 2025, of which 0 were franchised-owned and 9 company-owned.
PopUp Bagels provides a multi-layered training program to equip franchisees with the knowledge and skills to operate in compliance with its Brand Standards. Here is a breakdown of the training programs:
Initial Training Program PopUp Bagels conducts a required Initial Training program before the shop opens, provided either virtually, at their headquarters, or on-site. It covers brand philosophy, product knowledge, and shop operations. Up to four people, including the Operating Principal, General Manager, and two assistant managers, can attend at no charge.
Opening Team Support During the shop’s opening, PopUp Bagels sends an “opening team” to assist in training supervisory staff and ensuring brand compliance. This support focuses on practical shop setup and operations, excluding labor and employment matters.
Retraining If the Operating Principal or General Manager fails the Initial Training or if operations fall below standards, retraining is required. The franchisor may charge a training fee, and the franchisee bears all employee compensation and travel costs.
Supplemental and Ongoing Training Franchise leadership may be required to attend up to five days of additional training annually. Fees can reach up to $2,000 per person at franchisor locations, or $500 per trainer per day if held locally. These sessions cover updates to standards and operations.
Territory Protection
PopUp Bagels grants franchisees an Area of Protection, which generally restricts the franchisor and other franchisees from opening another PopUp Bagels Shop within that defined area.
The Area of Protection is based on factors like population (typically at least 15,000), geographic boundaries, and the shop’s specific location. However, in dense urban areas like Manhattan or Chicago, the Area of Protection may be as small as a single city block, and it can be modified only if the shop relocates.
Despite this, the Area of Protection explicitly excludes Non-Traditional Venues such as airports, hospitals, universities, sports arenas, and corporate campuses. The franchisor and its affiliates retain unrestricted rights to open or license PopUp Bagels operations in these venues even if they fall within the Area of Protection.
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