Melt n Dip is a dessert café franchise known for its luxurious chocolate-based creations. The brand specializes in crepes, Belgian waffles, gourmet gelato, chocolate-dipped fruits, and signature hot and cold beverages. Melt n Dip uses premium ingredients, including 100% Belgian chocolate and authentic Italian gelato, to offer a unique and indulgent customer experience.

The company was founded in 2021 and incorporated as Melt n Dip Franchising, LLC. It was established in Brookfield, Illinois, where its headquarters are still located today. That same year, Melt n Dip began franchising, aiming to expand its high-end dessert concept across the U.S.

Since launching its franchise program, Melt n Dip has opened several locations nationwide. Its expansion into Wisconsin began in February 2023 with a store in Greenfield.

Melt n Dip sets itself apart through its visually appealing desserts, premium ingredients, and focus on an elevated in-store experience, making it a standout in the fast-growing dessert café market.

Training

Melt n Dip offers a detailed and structured training program to prepare franchisees for successful operation. The following are the primary components of this training:

1. Initial Training Program: Melt n Dip provides an initial training program before the opening of the business. This includes instruction in key areas such as orientation, objectives, office development, service overview, operations, support systems, sales, marketing, people management, and vendor introductions. Training occurs in Bridgeview, IL, and involves a mix of classroom instruction and practical, on-the-job experiences.
2. Training Content and Duration: The initial training includes 6 hours of classroom training and 21 hours of on-the-job training in operations, plus multiple additional modules with hours ranging from 1 to 12 depending on the topic. The instructors are the company’s senior executives who have extensive experience in restaurant operations and with Melt n Dip specifically.
3. Post-Opening Support and Continuing Education: After opening, Melt n Dip continues to support the franchisee by providing operations manuals, optional periodic training, and access to marketing and vendor support systems. Attendance at national conventions and possible other mandatory training sessions is required, with all travel and related costs borne by the franchisee.

Territory Protection

Melt n Dip offers designated territories to franchisees, but these territories are not exclusive or protected. While the franchisor does designate a territory upon execution of the agreement, there are no guarantees against the franchisor or other franchisees operating within that area.

The franchisee’s performance and adherence to brand standards remain key factors in maintaining favorable territory conditions. The absence of territorial exclusivity means Melt n Dip may open additional locations or allow other franchisees to operate nearby.

The franchise agreement specifies that such actions are permitted if they align with the brand’s strategic interests and demographic evaluations. Therefore, franchisees should not rely on geographic protection as a competitive safeguard.