Hotworx

Founded in

2016

Started franchising in

2017

Hotworx is a fitness franchise offering infrared sauna workouts, providing a variety of exercise programs in a heated environment to enhance fitness and wellness.

Franchise Disclosure Document

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Hotworx Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchisees

405

+

165%

Investment required

$261,000 - $870,000

Revenue (AUV)

$342,000

+

n.a.

Initial franchise fee

$19,950

Royalty fees

$595 per month

+

n.a.

Operating Profit

25.7%

Franchisees

405

+

165%

Investment required

$261,000 - $870,000

Franchise fee

$19,950

Royalty fees

$595 per month

+

n.a.

Revenue (AUV)

$342,000

+

n.a.

Operating Profit

25.7%

Hotworx: Revolutionizing Fitness with Infrared Innovation

Hotworx is a pioneering fitness franchise specializing in infrared saunas and hot yoga sessions. Founded in 2012 in Baton Rouge, Louisiana, the franchise has gained prominence for its innovative approach to fitness and wellness. The company's headquarters remains in Baton Rouge, where it continues to drive its expansion and innovation.

Hotworx began its franchising journey in 2015, quickly establishing itself in the fitness industry with its unique combination of infrared heat and high-intensity workouts. The franchise offers a range of fitness programs that leverage the benefits of infrared technology to enhance exercise performance and recovery.

This distinctive approach sets Hotworx apart from traditional fitness centers, appealing to customers seeking a more holistic and effective workout experience. Hotworx provides a compelling alternative to conventional fitness solutions, attracting a diverse clientele interested in the latest advancements in fitness technology.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Hotworx offers 4 types of franchises:

Type of HOTWORX® Studio	Initial Investment
Single Traditional HOTWORX® Studio Franchise	$268,250 to $698,500
Single Traditional Studios Developed in New York	$268,250 to $869,500
Single Express HOTWORX® Studio Franchise	$261,250 to $691,500
Single Express Studios Developed in New York	$261,250 to $862,500

‍

We are summarizing below the main costs associated with opening a Single Traditional Hotworx Studio Developed in New York.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Single Traditional Hotworx Studio Developed in New York.

Type of Expenditure	Amount
Initial Franchise Fee	$12,950 to $19,950
HOTWORX Sauna, Workout Equipment and Staff Uniforms	$95,000 to $155,000
Other Required Studio Equipment, Software and Furniture	$17,000 to $20,500
Other Required Studio Components	$16,500 to $20,600
Leasehold Improvements	$15,500 to $380,500
CAD Fee/Engineering & Architect Fees	$3,200 to $14,500
Trade Dress Items and Finish Out	$25,000 to $46,000
Utility, phone, real estate and real estate lease deposits	$5,000 to $95,000
Insurance initial payment	$4,000 to $19,450
Printing, Marketing and Advertising	$10,000
Wholesale Goods/Inventory to begin operating	$20,000
Professional Fees	$1,000 to $10,000
Additional funds during startup period, such as for first three months, initial operations, and working capital	$35,500 - $54,500
Out-of-Pocket initial training expenses, including travel and lodging	$600 - $3,500
Totals	$261,250 - $869,500

Franchise Disclosure Document

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Training

Hotworx provides comprehensive training to its franchisees to ensure the successful operation and management of its fitness centers. The training program includes several key components:

Operational Training: This covers the day-to-day operations of running a Hotworx franchise, including the setup and maintenance of infrared sauna equipment, customer service protocols, and managing workout sessions. Franchisees learn about the specific procedures and standards required to deliver the Hotworx fitness experience effectively.
Sales and Marketing Training: Franchisees receive guidance on how to attract and retain customers through various marketing strategies. This includes local marketing initiatives, social media management, and promotional events. The training also focuses on sales techniques to drive membership growth and enhance customer engagement.
Technical Training: Given the unique infrared technology used in Hotworx locations, franchisees undergo training on how to operate and maintain the specialized equipment. This ensures that all technology functions optimally and that franchisees can troubleshoot any issues that arise.
Business Management Training: This aspect of the training covers financial management, staffing, and general business operations. Franchisees learn about budgeting, financial reporting, and best practices for hiring and managing staff to ensure smooth operations.

Territory Protection

Hotworx franchise offers territory protection to its franchisees to help ensure the success and profitability of their locations.

Each franchisee is granted an exclusive territory in which no other Hotworx franchise can operate, allowing them to capture a dedicated customer base and reduce direct competition within their area.

This territory protection is designed to support franchisees in establishing and growing their businesses without the added challenge of competing with neighboring Hotworx locations.