Cultivate Food + Coffee

Cultivate Food + Coffee Franchise FDD, Costs & Fees (2026)

Cultivate Food + Coffee is a farm-to-table franchise offering brunch, coffee, and café fare in European-style settings, focusing on artisanal ingredients, upscale ambiance, and robust franchisor support.

KEY FRANCHISE STATS

Franchisees

n.a.

Franchise fee

$35,000

Investment

$970,000 - $1,866,000

Revenue (AUV)

n.a.

Cultivate Food + Coffee is a modern brunch and coffee franchise concept founded in 2019 in Atlanta, Georgia. Headquartered in Canton, Georgia, the brand blends Southern brunch fare with premium coffee in a farm‑to‑table model. The founders were inspired to merge southern comfort food with exceptional coffee in an artful, European‑café meets Great Gatsby era atmosphere.

The franchise began franchising in 2022 and has since expanded with plans to grow across multiple states, including Georgia, Florida, North Carolina, and Texas. Cultivate supports franchisees with comprehensive training, operational guidance, and branding support as it scales its presence throughout the Southeast.

Cultivate Food + Coffee offers made‑from‑scratch brunch dishes, fresh salads, sandwiches, organic small‑batch coffee roasted in‑house, cocktails, and branded merchandise. Menu favorites include avocado toast, shrimp and grits, vegan hash, salmon hash, Nashville chicken biscuits, and sweet beignets, along with handcrafted cocktails in select locations.

What sets Cultivate apart is its commitment to high‑quality ingredients, fair‑trade organic coffee, stylish café ambiance, and strong hospitality culture. The brand delivers more than just food and beverages—it creates a full sensory and social experience, combining culinary innovation with lifestyle appeal.

Initial investment

The initial investment required for a Cultivate Food + Coffee franchise is $970,000 - $1,866,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$35,000
Initial Inventory of Products and Ingredients	$15,000 to $25,000
Construction, Leasehold Improvements, and Remodeling	$450,000 to $900,000
Architect/Design Fees	$15,000 to $40,000
Equipment, Furnishings, Fixtures and other Fixed Assets	$300,000 to $550,000
Office Equipment and Supplies	$250 to $500
Signage	$3,000 to $12,000
Permits and Licenses	$5,000 to $10,000
Furniture	$35,000 to $100,000
POS System and Computer System	$1,000 to $5,000
Initial Technology Expenses	$1,000 to $4,000
Grand Opening Advertising/Marketing	$15,000
Opening Training	$3,500 to $7,500
Lease Review Fee	$1,500
Rent (3 months) and Security Deposits	$15,000 to $35,000
Insurance (12 months)	$12,500 to $20,000
Training, Travel and Living Expenses	$2,000 to $4,000
Miscellaneous Expenses	$500 to $1,500
Additional Funds and Working Capital (3 months)	$60,000 to $100,000
Total Estimated Initial Investment	$970,250 to $1,866,000, excluding real estate costs

Type of Expenditure	Amount
Initial Franchise Fee	$35,000
Initial Inventory of Products and Ingredients	$15,000 to $25,000
Construction, Leasehold Improvements, and Remodeling	$450,000 to $900,000
Architect/Design Fees	$15,000 to $40,000
Equipment, Furnishings, Fixtures and other Fixed Assets	$300,000 to $550,000
Office Equipment and Supplies	$250 to $500
Signage	$3,000 to $12,000
Permits and Licenses	$5,000 to $10,000
Furniture	$35,000 to $100,000
POS System and Computer System	$1,000 to $5,000
Initial Technology Expenses	$1,000 to $4,000
Grand Opening Advertising/Marketing	$15,000
Opening Training	$3,500 to $7,500
Lease Review Fee	$1,500
Rent (3 months) and Security Deposits	$15,000 to $35,000
Insurance (12 months)	$12,500 to $20,000
Training, Travel and Living Expenses	$2,000 to $4,000
Miscellaneous Expenses	$500 to $1,500
Additional Funds and Working Capital (3 months)	$60,000 to $100,000
Total Estimated Initial Investment	$970,250 to $1,866,000, excluding real estate costs

Franchise Disclosure Document

Below is Cultivate Food + Coffee's 2022 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.

Number of units

Cultivate Food + Coffee had 1 total units in 2022, of which 0 were franchised-owned and 1 company-owned.

Competitors

Below are some of

Cultivate Food + Coffee

key competitors in the

Breakfast

sector.

Franchise

Upgrade

New

n.a.

7.00%

$970,000

$1,866,000

n.a.

Brunch

Over $500K

New

n.a.

6.00%

$783,000

$2,010,000

$838,000

n.a.

Vicious Biscuit

Over $500K

New

n.a.

5.00%

$799,000

$1,317,000

n.a.

Famous Toastery

Over $500K

New

-16%

5.00%

$688,000

$1,206,000

$1,372,000

n.a.

Eggs Up Grill

Over $500K

New

48%

5.00%

$822,000

$1,141,000

$1,293,000

17.0%

Elmer's Breakfast Lunch Dinner Egg N' Joe

Over $500K

New

-42%

4.00%

$1,147,000

$4,672,000

$2,623,000

n.a.

Perkins

Over $500K

189

New

-14%

4.00%

$1,184,000

$3,290,000

$1,812,000

n.a.

Training

Cultivate Food & Coffee offers a comprehensive training program to ensure consistency in operations and standards across franchise locations. Here's an organized overview of the training provided:

Initial Training Program: Cultivate provides a 2-3 week certified training program that must be completed by three designated managers, including the Operating Partner. This training includes classroom and in-store instruction conducted quarterly or as needed, generally starting 90 days before the unit opens.
Training for Replacement Managers: Any replacement manager must complete the initial training or a comparable approved program. This includes a mandatory one-week training at the franchisor’s headquarters for certification. Franchisees bear all associated travel and lodging expenses.
Franchisee-Led Training Program: Franchisees must implement an approved training program for all unit personnel and ensure ongoing training compliance. Anyone failing to complete training satisfactorily must be replaced immediately.

Territory Protection

Cultivate Food & Coffee provides franchisees with a limited form of territorial protection through a defined “Franchise Territory.” Within this area, Cultivate agrees not to operate or license another Cultivate Unit at a traditional site.

However, this protection excludes “Non-Traditional Sites” such as airports, hospitals, or campuses, where Cultivate may still establish units even within the designated territory.

Despite the protected territory, the franchisor reserves broad rights. Cultivate and its affiliates can sell products through any method—online, retail stores, or other distribution channels—inside the franchisee’s territory.

Frequently Asked Questions

KEY FRANCHISE STATS

All you need to know about this franchise

Started franchising

2022

Franchisees

n.a.

Franchise fee

$35,000

Investment

$970,000 - $1,866,000

Revenue (AUV)

Upgrade

n.a.

Operating Profit

n.a.

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