Launched in 2013, StarCycle is a boutique indoor cycling brand known for delivering a full-body workout that both challenges and energizes participants. Based in Oregon, the company has grown its reach by franchising, inviting enthusiastic entrepreneurs to introduce this engaging fitness concept to their local areas.
At the heart of StarCycle’s appeal is its signature 45-minute, rhythm-based ride, held in a candlelit setting. This immersive class helps riders break away from daily distractions and fully embrace their fitness journey. With a strong focus on inclusivity, StarCycle welcomes people of all fitness backgrounds, creating a supportive and uplifting studio environment.
What sets StarCycle apart is its dedication to a screen-free, tech-free experience. By removing digital tracking tools and displays, the brand encourages riders to tune into their own goals and progress, promoting personal empowerment without outside comparisons.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
StarCycle
key competitors in the
Fitness Studios
sector.
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$40,000
$240,000
$465,000
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$295,000
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StarCycle provides a well-defined training program to prepare franchisees and their staff for successful studio operations. Here’s a clear breakdown:
StarCycle grants franchisees a specific geographic territory once their studio site is approved, but this territory is not entirely exclusive. While StarCycle agrees not to open another StarCycle Studio using its marks within that territory as long as the franchisee is in good standing, the franchisor retains the right to compete through other channels like online platforms or competitive brands.
The size and shape of the territory depend on market variables, including demographics, household income, and natural or man-made boundaries. Franchisees must operate solely within their assigned territory and cannot market or advertise outside of it without prior written approval from StarCycle.
Additionally, although neighboring territories may overlap, no other StarCycle studio will be approved within a franchisee’s specific territorial boundaries. Importantly, StarCycle reserves all rights not expressly granted in the agreement, meaning they can still license studios outside the designated area regardless of proximity.
JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.
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Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.
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Purvelo is a rhythm-based indoor cycling franchise that combines high-energy workouts with music-driven experiences to create an immersive fitness environment.
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Red Effect Infrared Fitness is a fitness studio franchise that incorporates infrared heat technology into workouts to enhance endurance, recovery, and calorie burn.
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Volofit is a fitness franchise offering high-intensity interval training (HIIT) workouts designed to improve strength, endurance, and overall fitness.
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Curves is a fitness franchise that offers 30-minute strength training and cardio workouts designed for women in a supportive and welcoming environment.
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