Launched in 2013, StarCycle is a boutique indoor cycling brand known for delivering a full-body workout that both challenges and energizes participants. Based in Oregon, the company has grown its reach by franchising, inviting enthusiastic entrepreneurs to introduce this engaging fitness concept to their local areas.
At the heart of StarCycle’s appeal is its signature 45-minute, rhythm-based ride, held in a candlelit setting. This immersive class helps riders break away from daily distractions and fully embrace their fitness journey. With a strong focus on inclusivity, StarCycle welcomes people of all fitness backgrounds, creating a supportive and uplifting studio environment.
What sets StarCycle apart is its dedication to a screen-free, tech-free experience. By removing digital tracking tools and displays, the brand encourages riders to tune into their own goals and progress, promoting personal empowerment without outside comparisons.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
StarCycle provides a well-defined training program to prepare franchisees and their staff for successful studio operations. Here’s a clear breakdown:
StarCycle grants franchisees a specific geographic territory once their studio site is approved, but this territory is not entirely exclusive. While StarCycle agrees not to open another StarCycle Studio using its marks within that territory as long as the franchisee is in good standing, the franchisor retains the right to compete through other channels like online platforms or competitive brands.
The size and shape of the territory depend on market variables, including demographics, household income, and natural or man-made boundaries. Franchisees must operate solely within their assigned territory and cannot market or advertise outside of it without prior written approval from StarCycle.
Additionally, although neighboring territories may overlap, no other StarCycle studio will be approved within a franchisee’s specific territorial boundaries. Importantly, StarCycle reserves all rights not expressly granted in the agreement, meaning they can still license studios outside the designated area regardless of proximity.
KEY FRANCHISE STATS
All you need to know about this franchise
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Below are some of
StarCycle
key competitors in the
Fitness Studios
sector.
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Oxygen Yoga & Fitness is a boutique fitness franchise offering infrared-heated yoga, barre, and functional training classes, serving primarily women seeking low-impact yet challenging workouts, and known for heated studios, diverse class formats, flexible memberships, and supportive, community-driven environments.
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IM=X Pilates is a boutique fitness franchise offering Pilates-based, cardio and strength workouts in studio settings, serving health-conscious adults across fitness levels, and known for its proprietary IM=X method, proprietary reformer equipment, and tuition-free staff training and support.
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Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
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SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
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