StarCycle is a boutique fitness franchise offering indoor cycling classes, focusing on cardio fitness, strength training, and a community-centered workout experience.
KEY FRANCHISE STATS
Franchisees
?
11
+
22%
22%
Franchise fee
?
$40,000
Investment
?
$240,000 - $465,000
Revenue (AUV)
?
Undisclosed
$295,000
+
n.a.
n.a.
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Launched in 2013, StarCycle is a boutique indoor cycling brand known for delivering a full-body workout that both challenges and energizes participants. Based in Oregon, the company has grown its reach by franchising, inviting enthusiastic entrepreneurs to introduce this engaging fitness concept to their local areas.
At the heart of StarCycle’s appeal is its signature 45-minute, rhythm-based ride, held in a candlelit setting. This immersive class helps riders break away from daily distractions and fully embrace their fitness journey. With a strong focus on inclusivity, StarCycle welcomes people of all fitness backgrounds, creating a supportive and uplifting studio environment.
What sets StarCycle apart is its dedication to a screen-free, tech-free experience. By removing digital tracking tools and displays, the brand encourages riders to tune into their own goals and progress, promoting personal empowerment without outside comparisons.
Initial investment
The initial investment required for a StarCycle franchise is
$240,000 - $465,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$20,000 – $40,000
Pre-opening Training Expenses
$1,025 – $15,000
Real Estate Lease and Security Deposit
Varies
Permits
$3,000 – $5,000
Construction and Remodeling (including Architect & Engineering Expenses)
$137,000 – $250,000
Signage (Interior/Exterior, and Mural)
$8,000 – $13,000
Computer Hardware and Software
$2,500 – $4,500
Bikes
$3,000 – $40,000
Other Equipment/Furnishings/Fixtures/Supplies
$20,000 – $30,000
Initial Inventory
$6,000 – $10,000
Your Grand Opening Marketing
$12,500
Grand Opening Marketing Support Fee
$2,500
Insurance - Initial Deposits
$1,500 – $2,500
Business Licenses/Permits/Incorporation Fees
$1,500 – $2,400
Professional Fees
$1,500 – $2,500
Additional Funds (3 months)
$20,000 – $35,000
Grand Total
$240,025 – $464,900
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Type of Expenditure
Amount
Initial Franchise Fee
$20,000 – $40,000
Pre-opening Training Expenses
$1,025 – $15,000
Real Estate Lease and Security Deposit
Varies
Permits
$3,000 – $5,000
Construction and Remodeling (including Architect & Engineering Expenses)
$137,000 – $250,000
Signage (Interior/Exterior, and Mural)
$8,000 – $13,000
Computer Hardware and Software
$2,500 – $4,500
Bikes
$3,000 – $40,000
Other Equipment/Furnishings/Fixtures/Supplies
$20,000 – $30,000
Initial Inventory
$6,000 – $10,000
Your Grand Opening Marketing
$12,500
Grand Opening Marketing Support Fee
$2,500
Insurance - Initial Deposits
$1,500 – $2,500
Business Licenses/Permits/Incorporation Fees
$1,500 – $2,400
Professional Fees
$1,500 – $2,500
Additional Funds (3 months)
$20,000 – $35,000
Grand Total
$240,025 – $464,900
Franchise Disclosure Document
Below is StarCycle's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
StarCycle had 14 total units in 2024, of which 11 were franchised-owned and 3 company-owned.
StarCycle provides a well-defined training program to prepare franchisees and their staff for successful studio operations. Here’s a clear breakdown:
Initial Training Program StarCycle offers an Initial Training program for up to eight people, including owners and initial instructors, covering all aspects of studio operations. This training typically takes place at StarCycle’s designated facility, with all travel and living expenses paid by the franchisee.
Instructor Training Program Franchisees and their instructors must also complete a specialized Instructor Training on StarCycle methods, which may be held at the franchisor’s facility, on-site at the franchisee’s studio, or through home-based modules. If the training is held outside the standard program or at the franchisee’s studio, the franchisee pays current training fees plus all associated costs.
Ongoing and Re-Certification Training StarCycle may require additional or retraining sessions during the agreement term, covering new techniques, fitness programs, or operational updates. Franchisees are responsible for the costs of these programs, including trainer fees, subscriptions, and any required travel or accommodation.
Territory Protection
StarCycle grants franchisees a specific geographic territory once their studio site is approved, but this territory is not entirely exclusive. While StarCycle agrees not to open another StarCycle Studio using its marks within that territory as long as the franchisee is in good standing, the franchisor retains the right to compete through other channels like online platforms or competitive brands.
The size and shape of the territory depend on market variables, including demographics, household income, and natural or man-made boundaries. Franchisees must operate solely within their assigned territory and cannot market or advertise outside of it without prior written approval from StarCycle.
Additionally, although neighboring territories may overlap, no other StarCycle studio will be approved within a franchisee’s specific territorial boundaries. Importantly, StarCycle reserves all rights not expressly granted in the agreement, meaning they can still license studios outside the designated area regardless of proximity.
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