Volofit is a boutique fitness franchise delivering dynamic, high-intensity interval training (HIIT) workouts designed to optimize total-body performance. Founded in 2020, Volofit was launched by the creators of Tough Mudder Bootcamp, who brought their expertise in functional training to a studio setting.
The brand is headquartered in Charlotte, North Carolina, and began franchising soon after its inception, aiming to grow its footprint across the United States. At the core of Volofit's offering are functional HIIT group classes that vary daily in modality, speed, intensity, and duration.
This format ensures a full-body training experience that continually challenges the body and keeps members engaged. Volofit workouts are scalable to all fitness levels and are delivered in a supportive, group-based environment, encouraging motivation and consistency.
What truly differentiates Volofit is its commitment to constant innovation and community building. The brand’s programming evolves with fitness trends and research, while its in-studio technology enhances the member experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Volofit provides a structured and multi-phase training program to ensure franchisees and their teams are well-prepared to operate a fitness studio effectively. Here are the key training components offered by the franchisor:
Volofit grants franchisees a limited territorial protection defined in the Franchise Agreement. Typically, this territory is a six-minute drive radius, which can be adjusted for geographic or demographic factors.
While the franchisor agrees not to open or franchise another Volofit studio in the same format within this area, the franchisee must conduct business solely at the approved location and may not market outside this territory without permission.
However, this protection is not absolute. Volofit and its affiliates retain the right to engage in a wide range of activities both within and outside the designated territory. This includes selling products online, hosting branded events, and operating similar businesses under different trademarks, even within the franchisee’s protected area.
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Below are some of
Volofit
key competitors in the
Fitness Studios
sector.
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Oxygen Yoga & Fitness is a boutique fitness franchise offering infrared-heated yoga, barre, and functional training classes, serving primarily women seeking low-impact yet challenging workouts, and known for heated studios, diverse class formats, flexible memberships, and supportive, community-driven environments.
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Neighborhood Barre is a boutique fitness franchise offering low-impact barre classes and related retail, serving women and mixed-level fitness clients, and known for inclusive studios, proprietary choreography, and full-body workouts blending strength, cardio, and flexibility to deliver quick, sustainable results.
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IM=X Pilates is a boutique fitness franchise offering Pilates-based, cardio and strength workouts in studio settings, serving health-conscious adults across fitness levels, and known for its proprietary IM=X method, proprietary reformer equipment, and tuition-free staff training and support.
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The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.
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Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
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SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
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