The Barre Code was founded in 2010 by Jillian Lorenz and Ariana Chernin in Chicago, Illinois. It began franchising in 2013 and has since grown to nearly 50 locations across the United States. The company is now headquartered in Ann Arbor, Michigan and continues to expand its mission of redefining women’s fitness.
The Barre Code offers a well-rounded fitness program that includes Barre, Bootcamp, Brawl™ (cardio kickboxing), and BarRestore, which incorporates yoga-inspired movements.
These diverse classes allow members to focus on strength, cardio, and recovery—all in one studio. The program is accessible to individuals of all fitness levels, promoting inclusivity and variety.
What sets The Barre Code apart is its focus on building inner strength and self-confidence rather than emphasizing weight loss or appearance. The brand creates a positive, supportive community where women are encouraged to embrace their power and individuality.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Barre Code franchise provides a comprehensive and structured training program to prepare new franchisees and their staff for successful studio operation. Here are the key training programs offered:
The Barre Code franchise provides a defined “Protected Area” for each Studio, which is established and detailed in Exhibit B of the Franchise Agreement. Within this Protected Area, as long as the franchisee is in compliance with the agreement, the franchisor agrees not to operate or franchise another Barre Code Studio.
This geographic area is typically tailored based on the selected Studio location and may be up to 3 miles in radius or based on population limits. However, The Barre Code franchisor retains certain broad rights despite this protection.
They may still advertise, solicit members, or operate businesses using different trademarks or through other distribution channels within or outside the Protected Area.
KEY FRANCHISE STATS
All you need to know about this franchise
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The Barre Code
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