The Barre Code Franchise FDD, Costs & Fees (2025)

Boutique fitness studio franchise specializing in barre workouts, high-intensity interval training (HIIT), and cardio classes, promoting strength, flexibility, and endurance.

The Barre Code was founded in 2010 by Jillian Lorenz and Ariana Chernin in Chicago, Illinois. It began franchising in 2013 and has since grown to nearly 50 locations across the United States. The company is now headquartered in Ann Arbor, Michigan and continues to expand its mission of redefining women’s fitness.

The Barre Code offers a well-rounded fitness program that includes Barre, Bootcamp, Brawl™ (cardio kickboxing), and BarRestore, which incorporates yoga-inspired movements.

These diverse classes allow members to focus on strength, cardio, and recovery—all in one studio. The program is accessible to individuals of all fitness levels, promoting inclusivity and variety.

What sets The Barre Code apart is its focus on building inner strength and self-confidence rather than emphasizing weight loss or appearance. The brand creates a positive, supportive community where women are encouraged to embrace their power and individuality.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $39,500
Initial Training Fee $5,000
Travel/Living while training $1,000 - $7,500
Professional Fees (First Year) $1,000 - $3,000
Security Deposit and Rent (3 months) $23,625 - $27,562
Business Licenses, Permits, etc. $500 - $3,000
Architecture & Engineering Services $12,000 - $20,000
Leasehold Improvements $106,455 - $183,592
Construction Permits $5,000 - $15,000
Construction Management $0 - $10,000
Furniture, Fixture and Equipment and Millwork $45,000 - $54,250
Outdoor Signage $15,000 - $20,000
Telephone & Utility Deposits & Expenses $250 - $500
Point of Sale "POS" Register, Hardware, Software $2,000 - $4,000
Insurance Deposits & Premiums $1,500 - $2,000
Grand Opening Expenditure – Marketing $5,000 - $10,000
Music Licensing $400 - $800
Additional Funds (3 months) $5,000 - $15,000
Total $268,230 - $420,704
Type of Expenditure Amount
Initial Franchise Fee $39,500
Initial Training Fee $5,000
Travel/Living while training $1,000 - $7,500
Professional Fees (First Year) $1,000 - $3,000
Security Deposit and Rent (3 months) $23,625 - $27,562
Business Licenses, Permits, etc. $500 - $3,000
Architecture & Engineering Services $12,000 - $20,000
Leasehold Improvements $106,455 - $183,592
Construction Permits $5,000 - $15,000
Construction Management $0 - $10,000
Furniture, Fixture and Equipment and Millwork $45,000 - $54,250
Outdoor Signage $15,000 - $20,000
Telephone & Utility Deposits & Expenses $250 - $500
Point of Sale "POS" Register, Hardware, Software $2,000 - $4,000
Insurance Deposits & Premiums $1,500 - $2,000
Grand Opening Expenditure – Marketing $5,000 - $10,000
Music Licensing $400 - $800
Additional Funds (3 months) $5,000 - $15,000
Total $268,230 - $420,704

Franchise Disclosure Document

Competitors

Below are some of

The Barre Code

key competitors in the

Fitness Studios

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
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EBITDA
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25

New
+
-39%
-39%

$39,500

$268,000

$421,000

n.a.

$0

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

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Number of units

Training

The Barre Code franchise provides a comprehensive and structured training program to prepare new franchisees and their staff for successful studio operation. Here are the key training programs offered:

  1. Owner Training: This is conducted at The Barre Code’s corporate headquarters or another designated facility. It is mandatory for the franchisee (or their Operating Partner) and the Master Trainer. It covers essential operations, business systems, and Studio management.
  2. Instructor Training: Delivered on-site at the franchisee’s Studio, this training is provided to the Master Trainer and up to six additional individuals. It ensures instructors are proficient in The Barre Code’s core class formats and meet performance standards.
  3. Trainer Training: This pre-opening training for the Master Trainer covers instruction in core class formats and leads the FIT process. It is tailored to the trainer’s aptitude and progress and includes mandatory exams and performance evaluations.
  4. On-Site Opening Assistance: Franchisor trainers assist at the Studio during the initial days of opening, ensuring operations run smoothly and instructors meet training expectations.

Territory Protection

The Barre Code franchise provides a defined “Protected Area” for each Studio, which is established and detailed in Exhibit B of the Franchise Agreement. Within this Protected Area, as long as the franchisee is in compliance with the agreement, the franchisor agrees not to operate or franchise another Barre Code Studio.

This geographic area is typically tailored based on the selected Studio location and may be up to 3 miles in radius or based on population limits. However, The Barre Code franchisor retains certain broad rights despite this protection.

They may still advertise, solicit members, or operate businesses using different trademarks or through other distribution channels within or outside the Protected Area.

Competitors

JETSET pilates

JETSET pilates is a boutique fitness franchise offering 50-minute high-intensity, low-impact full-body workouts on custom reformer machines, serving health-conscious adults, and known for seamless transitions, DJ-curated playlists, and transformative modern Pilates experiences.

Franchisees

?

12
+
n.a.
n.a.
Investment

?

$413,000 - $807,000

Iron Bodyfit

Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$276,000 - $535,000

Purvelo

Purvelo is a rhythm-based indoor cycling franchise that combines high-energy workouts with music-driven experiences to create an immersive fitness environment.

Franchisees

?

2
+
n.a.
n.a.
Investment

?

$356,000 - $512,000

Red Effect Infrared Fitness

Red Effect Infrared Fitness is a fitness studio franchise that incorporates infrared heat technology into workouts to enhance endurance, recovery, and calorie burn.

Franchisees

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3
+
-63%
-63%
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?

$185,000 - $278,000

Volofit

Volofit is a fitness franchise offering high-intensity interval training (HIIT) workouts designed to improve strength, endurance, and overall fitness.

Franchisees

?

6
+
500%
500%
Investment

?

$399,000 - $735,000

Curves

Curves is a fitness franchise that offers 30-minute strength training and cardio workouts designed for women in a supportive and welcoming environment.

Franchisees

?

154
+
-39%
-39%
Investment

?

$72,000 - $101,000