Founded in 2008 in Portland, Oregon, barre3 is a fitness company that has redefined the traditional barre workout by integrating strength conditioning, cardio, and mindfulness into a balanced exercise regimen. The company remains headquartered in Portland, where it continues to thrive as a leader in the boutique fitness space.
barre3 began franchising in 2012, providing opportunities for entrepreneurs to bring its unique studio experience to communities across the United States and beyond. Each location offers a signature 60-minute class that blends sustained holds, micro-movements, and large-range functional exercises designed to build strength, improve posture, and reduce stress.
What sets barre3 apart from its competitors is its inclusive and science-backed approach to wellness. Rather than focusing purely on aesthetic results, barre3 promotes body positivity and mental clarity, empowering clients of all fitness levels.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
barre3
key competitors in the
Fitness Studios
sector.
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The Barre3 franchise provides comprehensive training programs designed to ensure that franchisees and their staff operate according to brand standards. The training provided by the Franchisor includes:
Barre3 offers a form of territorial protection to its franchisees by assigning them an "authorized territory" upon approval of their franchised location. This authorized territory is typically defined as a minimum one-mile radius, though its size and shape may vary based on factors like demographics, competition, and market characteristics.
During the term of the agreement, Barre3 will not allow another franchisee to open a studio within this assigned territory. However, the protection is not absolute. Barre3 reserves the right for itself, its affiliates, or authorized third parties to engage in various business activities within a franchisee’s territory.
These include online sales, offering training at non-Barre3 facilities, co-branded ventures, and even overlapping territories in certain cases. Therefore, while franchisees receive some protection from direct competition, they may still face indirect competition through these reserved rights.
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Iron Bodyfit is a fitness franchise specializing in electrostimulation workouts, offering efficient 25-minute sessions designed to improve strength, tone muscles, and boost overall wellness.
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Purvelo is a rhythm-based indoor cycling franchise that combines high-energy workouts with music-driven experiences to create an immersive fitness environment.
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Red Effect Infrared Fitness is a fitness studio franchise that incorporates infrared heat technology into workouts to enhance endurance, recovery, and calorie burn.
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Volofit is a fitness franchise offering high-intensity interval training (HIIT) workouts designed to improve strength, endurance, and overall fitness.
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Curves is a fitness franchise that offers 30-minute strength training and cardio workouts designed for women in a supportive and welcoming environment.
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