Founded in 2008 in Portland, Oregon, barre3 is a fitness company that has redefined the traditional barre workout by integrating strength conditioning, cardio, and mindfulness into a balanced exercise regimen. The company remains headquartered in Portland, where it continues to thrive as a leader in the boutique fitness space.
barre3 began franchising in 2012, providing opportunities for entrepreneurs to bring its unique studio experience to communities across the United States and beyond. Each location offers a signature 60-minute class that blends sustained holds, micro-movements, and large-range functional exercises designed to build strength, improve posture, and reduce stress.
What sets barre3 apart from its competitors is its inclusive and science-backed approach to wellness. Rather than focusing purely on aesthetic results, barre3 promotes body positivity and mental clarity, empowering clients of all fitness levels.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
The Barre3 franchise provides comprehensive training programs designed to ensure that franchisees and their staff operate according to brand standards. The training provided by the Franchisor includes:
Barre3 offers a form of territorial protection to its franchisees by assigning them an "authorized territory" upon approval of their franchised location. This authorized territory is typically defined as a minimum one-mile radius, though its size and shape may vary based on factors like demographics, competition, and market characteristics.
During the term of the agreement, Barre3 will not allow another franchisee to open a studio within this assigned territory. However, the protection is not absolute. Barre3 reserves the right for itself, its affiliates, or authorized third parties to engage in various business activities within a franchisee’s territory.
These include online sales, offering training at non-Barre3 facilities, co-branded ventures, and even overlapping territories in certain cases. Therefore, while franchisees receive some protection from direct competition, they may still face indirect competition through these reserved rights.
KEY FRANCHISE STATS
All you need to know about this franchise
?
?
?
?
Below are some of
barre3
key competitors in the
Fitness Studios
sector.
151
$50,000
$279,000
$556,000
n.a.
$335,000
$xxx,xxx
n.a.
n.a.
n.a.
n.a.
Oxygen Yoga & Fitness is a boutique fitness franchise offering infrared-heated yoga, barre, and functional training classes, serving primarily women seeking low-impact yet challenging workouts, and known for heated studios, diverse class formats, flexible memberships, and supportive, community-driven environments.
?
?
Neighborhood Barre is a boutique fitness franchise offering low-impact barre classes and related retail, serving women and mixed-level fitness clients, and known for inclusive studios, proprietary choreography, and full-body workouts blending strength, cardio, and flexibility to deliver quick, sustainable results.
?
?
IM=X Pilates is a boutique fitness franchise offering Pilates-based, cardio and strength workouts in studio settings, serving health-conscious adults across fitness levels, and known for its proprietary IM=X method, proprietary reformer equipment, and tuition-free staff training and support.
?
?
The Yard Gym is a functional fitness franchise offering strength, HIIT, group training, and performance programs, serving adults seeking serious results, and known for warehouse aesthetics, scalable design, and engaging training models.
?
?
Vertica Fitness is a boutique pole fitness franchise offering classes, parties, and skill training, serving fitness enthusiasts and new learners, and known for low startup cost, turnkey curriculum, and inclusive, community-driven branding.
?
?
SWEAT440 is a boutique fitness franchise offering 40-minute HIIT and strength circuit workouts with new classes starting every 10 minutes, serving busy adults, and known for convenience, community engagement, and scalable fitness studio operations.
?
?
Choosing a franchise goes beyond reviewing fees and financials — it requires an honest assessment of your goals, skills, and risk tolerance. This article outlines the key questions prospective owners should ask before committing. It helps clarify whether the opportunity aligns with your lifestyle, long-term plans, and operational preferences.
Speaking with current and former franchisees is one of the most reliable ways to understand how a franchise really operates. This guide explains how to conduct validation calls, what questions to ask, and how to identify patterns in feedback. It provides a practical framework for uncovering real performance expectations and support quality.
Not all franchise opportunities offer the same potential. This article breaks down how to evaluate a brand’s industry, financial health, support systems, and competitive positioning. It helps prospective buyers compare options and identify franchises with strong long-term viability.
A clear, well-structured business plan is essential for securing financing and preparing for the realities of franchise ownership. This article explains how to build a plan that covers market analysis, operations, staffing, and local marketing. It also outlines how to create realistic pro forma financials, including revenue projections, startup costs, and break-even analysis. Readers gain a practical framework they can use when applying for loans or planning their first years of operations.
.png)
