Founded in 2008 in Portland, Oregon, barre3 is a fitness company that has redefined the traditional barre workout by integrating strength conditioning, cardio, and mindfulness into a balanced exercise regimen. The company remains headquartered in Portland, where it continues to thrive as a leader in the boutique fitness space.

barre3 began franchising in 2012, providing opportunities for entrepreneurs to bring its unique studio experience to communities across the United States and beyond. Each location offers a signature 60-minute class that blends sustained holds, micro-movements, and large-range functional exercises designed to build strength, improve posture, and reduce stress.

What sets barre3 apart from its competitors is its inclusive and science-backed approach to wellness. Rather than focusing purely on aesthetic results, barre3 promotes body positivity and mental clarity, empowering clients of all fitness levels.

Training

The Barre3 franchise provides comprehensive training programs designed to ensure that franchisees and their staff operate according to brand standards. The training provided by the Franchisor includes:

1. Operator Training Program: This is a required program for the franchisee (or their designated and approved owner) and, if applicable, the operations manager. It covers essential operational knowledge and must be completed between 30 and 60 days before starting operations.
2. Instructor Mentor Training Program: This program is for the designated Instructor Mentor. If the original mentor is replaced or does not meet the standards, the new mentor must undergo the same training. The training is conducted in Portland, Oregon, at another designated location, or virtually.
3. New Instructor Training Program: Up to six people, including the franchisee or the Instructor Mentor and five employees, must complete this training before they are allowed to instruct classes. Completion to Franchisor’s satisfaction is mandatory.
4. Home-Study Materials: Provided for the operator training, instructor mentor training, and new instructor training programs to supplement learning.

Territory Protection

Barre3 offers a form of territorial protection to its franchisees by assigning them an "authorized territory" upon approval of their franchised location. This authorized territory is typically defined as a minimum one-mile radius, though its size and shape may vary based on factors like demographics, competition, and market characteristics.

During the term of the agreement, Barre3 will not allow another franchisee to open a studio within this assigned territory. However, the protection is not absolute. Barre3 reserves the right for itself, its affiliates, or authorized third parties to engage in various business activities within a franchisee’s territory.

These include online sales, offering training at non-Barre3 facilities, co-branded ventures, and even overlapping territories in certain cases. Therefore, while franchisees receive some protection from direct competition, they may still face indirect competition through these reserved rights.