Terrace Up specializes in outdoor furniture and accessories, offering stylish and functional options to enhance outdoor living spaces.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$59,500
Investment
?
$246,000 - $368,000
Revenue (AUV)
?
Undisclosed
$1,065,000
+
n.a.
n.a.
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Terrace Up is a pioneering franchise specializing in rooftop landscaping and amenity construction. Established in 2023, the company was founded in Bridgewater Township, New Jersey, where it is also headquartered.
The franchise began offering opportunities to investors later that same year and currently operates one corporate-owned location in the United States.
Terrace Up transforms underutilized rooftop spaces into vibrant, eco-friendly environments. Its services include the installation of green roofs, concrete and porcelain pavers, wood decking, synthetic turf, and more.
By focusing exclusively on rooftop landscapes, Terrace Up caters to the increasing demand for sustainable and functional urban spaces.
Initial investment
The initial investment required for a Terrace Up franchise is
$246,000 - $368,000.
That is the total cost you would need to finance if you were to start this franchise.
These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$59,500
Construction and Leasehold Improvements
$0 – $6,000
Storage Unit
$0 – $2,000
Lease Deposits – Three Months
$0 – $3,700
Utility Deposits
$0 – $200
Furniture and Fixtures
$0 – $2,000
Equipment
$13,600 – $25,400
Signage
$0 – $500
Initial Inventory
$500 – $700
Computer, Software, and Business Management System
$4,600 – $6,400
Estimating Services Fees
$7,000 – $10,000
Service Vehicle
$12,900 – $25,800
Start-Up Marketing
$10,000 – $15,000
Insurance Deposits – Three Months
$600 – $2,200
Travel for Initial Training
$1,300 – $3,600
Professional Fees
$3,000 – $7,000
Licenses and Permits
$500 – $1,500
Additional Funds – Three Months
$132,400 – $196,600
Total Estimate
$245,900 – $368,100
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Type of Expenditure
Amount
Initial Franchise Fee
$59,500
Construction and Leasehold Improvements
$0 – $6,000
Storage Unit
$0 – $2,000
Lease Deposits – Three Months
$0 – $3,700
Utility Deposits
$0 – $200
Furniture and Fixtures
$0 – $2,000
Equipment
$13,600 – $25,400
Signage
$0 – $500
Initial Inventory
$500 – $700
Computer, Software, and Business Management System
$4,600 – $6,400
Estimating Services Fees
$7,000 – $10,000
Service Vehicle
$12,900 – $25,800
Start-Up Marketing
$10,000 – $15,000
Insurance Deposits – Three Months
$600 – $2,200
Travel for Initial Training
$1,300 – $3,600
Professional Fees
$3,000 – $7,000
Licenses and Permits
$500 – $1,500
Additional Funds – Three Months
$132,400 – $196,600
Total Estimate
$245,900 – $368,100
Franchise Disclosure Document
Below is Terrace Up's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Terrace Up had 1 total units in 2024, of which 0 were franchised-owned and 1 company-owned.
Terrace Up provides several structured training programs to help franchisees successfully launch and operate their businesses. These training initiatives are designed to ensure that both owners and managers fully understand the operational, marketing, and service aspects of the franchise.
Initial Training Program The franchisor offers an initial training program that must be completed at least 30 days before the opening of the Terrace Up Business. This program is required for the franchisee (or the Managing Owner) and one management-level employee. The training lasts approximately one week and may be conducted at the corporate training facility in New Jersey, a supplier's location, or virtually, depending on the franchisor’s designation. No separate fee is charged for this initial training, but franchisees must cover travel and lodging costs.
Supplemental On-Site Training Terrace Up may require franchisees to undergo supplemental on-site training if they are not meeting system performance standards. This training is conducted within the franchisee’s territory and involves a fee of $500 per trainer per day, plus travel, meals, and accommodation expenses.
Training for Replacement Operating Managers If a franchisee needs to appoint a new Operating Manager, the new manager must also complete the initial training program to the franchisor’s satisfaction. This training, conducted at a designated location or virtually, comes with a fee of $500 per manager per day.
Territory Protection
Terrace Up grants franchisees a defined “Operating Territory” under the Franchise Agreement, which typically includes a geographic area of around 20,000 qualified buildings. However, this territory is not exclusive.
While the franchisor agrees not to open or authorize another Terrace Up business within the franchisee's designated territory during the term of the agreement—provided the franchisee complies with the agreement—franchisees may still face competition from other franchisees or company-owned outlets in neighboring or adjacent areas.
The franchisor and its affiliates reserve broad rights to operate or franchise other Terrace Up businesses outside a franchisee’s territory, even if nearby. Furthermore, the franchisor retains the ability to use alternative distribution methods (like online sales or telemarketing) within a franchisee’s territory, which means the protection offered is limited and conditional.
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