Terrace Up is a pioneering franchise specializing in rooftop landscaping and amenity construction. Established in 2023, the company was founded in Bridgewater Township, New Jersey, where it is also headquartered.

The franchise began offering opportunities to investors later that same year and currently operates one corporate-owned location in the United States.

Terrace Up transforms underutilized rooftop spaces into vibrant, eco-friendly environments. Its services include the installation of green roofs, concrete and porcelain pavers, wood decking, synthetic turf, and more.

By focusing exclusively on rooftop landscapes, Terrace Up caters to the increasing demand for sustainable and functional urban spaces.

Training

Terrace Up provides several structured training programs to help franchisees successfully launch and operate their businesses. These training initiatives are designed to ensure that both owners and managers fully understand the operational, marketing, and service aspects of the franchise.

1. Initial Training Program
   The franchisor offers an initial training program that must be completed at least 30 days before the opening of the Terrace Up Business. This program is required for the franchisee (or the Managing Owner) and one management-level employee. The training lasts approximately one week and may be conducted at the corporate training facility in New Jersey, a supplier's location, or virtually, depending on the franchisor’s designation. No separate fee is charged for this initial training, but franchisees must cover travel and lodging costs.
2. Supplemental On-Site Training
   Terrace Up may require franchisees to undergo supplemental on-site training if they are not meeting system performance standards. This training is conducted within the franchisee’s territory and involves a fee of $500 per trainer per day, plus travel, meals, and accommodation expenses.
3. Training for Replacement Operating Managers
   If a franchisee needs to appoint a new Operating Manager, the new manager must also complete the initial training program to the franchisor’s satisfaction. This training, conducted at a designated location or virtually, comes with a fee of $500 per manager per day.

Territory Protection

Terrace Up grants franchisees a defined “Operating Territory” under the Franchise Agreement, which typically includes a geographic area of around 20,000 qualified buildings. However, this territory is not exclusive.

While the franchisor agrees not to open or authorize another Terrace Up business within the franchisee's designated territory during the term of the agreement—provided the franchisee complies with the agreement—franchisees may still face competition from other franchisees or company-owned outlets in neighboring or adjacent areas.

The franchisor and its affiliates reserve broad rights to operate or franchise other Terrace Up businesses outside a franchisee’s territory, even if nearby. Furthermore, the franchisor retains the ability to use alternative distribution methods (like online sales or telemarketing) within a franchisee’s territory, which means the protection offered is limited and conditional.