Daisy provides a range of cleaning and janitorial services for residential and commercial properties, ensuring clean and hygienic environments.
KEY FRANCHISE STATS
Franchisees
?
0
+
n.a.
n.a.
Franchise fee
?
$50,000
Investment
?
$210,000 - $309,000
Revenue (AUV)
?
Undisclosed
$6,220,000
+
n.a.
n.a.
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DaisyFranchise is a national smart-home and small-business technology installation and service provider. Founded in 2023 and headquartered in Costa Mesa, California, the brand was formally incorporated in June 2023. Daisy launched its franchising program in January 2024.
The company sells and installs integrated solutions—covering audio/video entertainment, lighting, shades, security, Wi-Fi, networking, robotics, and smart-home systems—for both residential and business clients. Each franchise provides not only installation but also ongoing maintenance and recurring service support.
Daisy stands out in the smart-home market by combining national brand standards with local execution, making high-tech integration more accessible, reliable, and scalable.
Initial investment
The initial investment required for a Daisy franchise is $210,000 - $309,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Utilities
$2,500 - $5,000
Equipment
$10,000
Leasehold Improvements
$10,000 - $20,000
Computer System
$2,500 - $5,000
Rent (3 months)
$7,500 - $15,000
Grand Opening Advertising
$15,000 - $25,000
Uniforms
$1,500 - $2,000
Insurance
$1,200 - $3,000
Vehicle (Financed)
$18,000 - $25,000
Vehicle (Purchased)
$86,000 - $108,000
Permits and Licenses
$500 - $1,500
Professional Fees
$2,000 - $4,000
Travel and Living Expenses While Training
$6,000 - $10,000
Additional Funds – 12 months
$15,000 - $50,000
Total (Financed)
$141,700 - $225,500
Total (Purchased)
$209,700 - $308,500
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Type of Expenditure
Amount
Initial Franchise Fee
$50,000
Utilities
$2,500 - $5,000
Equipment
$10,000
Leasehold Improvements
$10,000 - $20,000
Computer System
$2,500 - $5,000
Rent (3 months)
$7,500 - $15,000
Grand Opening Advertising
$15,000 - $25,000
Uniforms
$1,500 - $2,000
Insurance
$1,200 - $3,000
Vehicle (Financed)
$18,000 - $25,000
Vehicle (Purchased)
$86,000 - $108,000
Permits and Licenses
$500 - $1,500
Professional Fees
$2,000 - $4,000
Travel and Living Expenses While Training
$6,000 - $10,000
Additional Funds – 12 months
$15,000 - $50,000
Total (Financed)
$141,700 - $225,500
Total (Purchased)
$209,700 - $308,500
Franchise Disclosure Document
Below is Daisy's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Daisy had 0 total units in 2024, of which 0 were franchised-owned and 0 company-owned.
Daisy provides a multi-faceted training program for its franchisees to ensure effective business operations and brand alignment. Here are the key training programs offered:
Initial Training Program Daisy conducts a mandatory initial training course for the franchisee (or their Designated Owner) and one additional individual. This program typically lasts five to ten days and is held in Newport Beach, CA or virtually. Franchisees are responsible for all expenses such as travel, lodging, and meals.
Pre-Opening Completion Requirement The franchise cannot open until the franchisee and General Manager (if any) have completed this training to the franchisor's satisfaction. Any replacement of a General Manager or Designated Owner also requires completion of this training.
Additional Training Requests Franchisees can request additional training sessions at any time. These are subject to the franchisor's availability and include an extra training fee for each added participant.
Refresher Training Courses Daisy may offer and occasionally mandate refresher training to ensure continued compliance and performance. While no separate fee is charged for the courses, the franchisee must cover associated costs like travel and wages.
Territory Protection
Daisy does not grant franchisees an exclusive territory. While franchisees are assigned a defined “Territory” based on population and affluence metrics, the franchisor retains broad rights to operate within that same region.
These include the right to open additional Daisy businesses, permit other franchisees to establish locations, and use alternative channels such as online or catalog sales within any franchisee's territory.
Franchisees are restricted from soliciting customers outside of their territory unless authorized in writing. However, Daisy can establish Experience Centers or serve national accounts inside any territory without compensation to the local franchisee.
Frequently Asked Questions
What is the royalty fee?
The royalty fee for a Daisy franchise is 10.00%. In addition, you would have to pay the advertising (or national brand fund) fee of 8.00%.
What is the total investment?
The initial investment required for a Daisy franchise is $210,000 - $309,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
What is the initial franchise fee?
The initial franchise fee for a Daisy franchise is $50,000. This is typically paid upfront as part of the total initial investment, after signature of the Franchise Agreeement.