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Puddle Pool Services Franchise FDD, Costs & Fees (2025)

Puddle Pool Services is a home-services franchise offering pool cleaning, maintenance, and seasonal care, serving residential and commercial pool owners, and known for branded, professional service, dependable scheduling, and subscription-style maintenance programs that simplify long-term pool ownership.

KEY FRANCHISE STATS

Franchisees

?

1
+
n.a.
n.a.
Franchise fee

?

$49,500
Investment

?

$98,000 - $123,000
Revenue (AUV)

?

Undisclosed

$700,000

+
n.a.
n.a.

Puddle Pool Services is a growing pool, spa, and water feature maintenance franchise operating in the residential and commercial services sector. The company was founded in 2018 with the goal of offering reliable, professional pool care supported by modern systems and branding.

It operates as a mobile service model, allowing franchisees to manage routes efficiently and deliver consistent, recurring pool maintenance to their communities.

The franchise is headquartered in Orlando, Florida, and it began franchising in 2022.

Puddle Pool Services offers a wide range of services, including weekly pool cleaning, spa maintenance, water testing, chemical balancing, seasonal openings and closings, and specialty water care. The brand emphasizes recurring service programs that help franchisees build predictable revenue throughout the year.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $49,500
Your Training Expenses $1,500 - $2,500
Initial Marketing Launch $10,800 - $15,000
Initial Inventory of Tools, Equipment and Chemicals $7,500 - $9,000
Business Licenses and Permits $1,000 - $2,500
Computer/Phone System $1,000 - $3,000
CRM Setup $1,000
Vehicle Lease $1,800 - $4,000
Vehicle Wrap $3,500 - $6,800
Professional Fees $2,000 - $4,000
Uniform, Business Card, Other Physical Marketing Materials $2,000
Liability Insurance $1,500 - $3,500
Operating Expenses / Additional Funds – 3 months $15,000 - $20,000
Total $98,100 - $122,800

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Type of Expenditure Amount
Initial Franchise Fee $49,500
Your Training Expenses $1,500 - $2,500
Initial Marketing Launch $10,800 - $15,000
Initial Inventory of Tools, Equipment and Chemicals $7,500 - $9,000
Business Licenses and Permits $1,000 - $2,500
Computer/Phone System $1,000 - $3,000
CRM Setup $1,000
Vehicle Lease $1,800 - $4,000
Vehicle Wrap $3,500 - $6,800
Professional Fees $2,000 - $4,000
Uniform, Business Card, Other Physical Marketing Materials $2,000
Liability Insurance $1,500 - $3,500
Operating Expenses / Additional Funds – 3 months $15,000 - $20,000
Total $98,100 - $122,800

Franchise Disclosure Document

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Number of units

Training

Puddle Pool Services offers a structured and detailed training program to ensure that franchisees are well-prepared to operate their businesses effectively. The training programs include:

  1. Initial Management Training Program
    Franchisees must complete a 78-hour Initial Management Training Program either virtually or at a location designated by the franchisor. Up to three participants can attend this training at no additional cost, while extra attendees are charged $1,000 each. The program covers classroom instruction, hands-on training, and operational procedures and must be completed to the franchisor’s satisfaction.
  2. Opening Assistance and Training Materials
    The initial training includes instruction using cleaning supplies, manuals, and relevant documentation. Franchisees are required to bring tools such as a cellphone, laptop, and planner. Although the instructional cost is included in the franchise fee, all personal travel and meal expenses are the responsibility of the franchisee.
  3. Ongoing and Additional Training
    Puddle Pool Services may require franchisees to participate in additional mandatory or optional training programs, including annual conventions. These may last up to three days per year and are held at locations designated by the franchisor. Franchisees bear the costs for travel, lodging, and any tuition fees applicable to these sessions.

Territory Protection

Puddle Pool Services provides franchisees with a defined “Protected Area,” which generally includes a group of contiguous zip codes based on factors like pool ownership demographics and geographic layout.

The area typically contains up to 10,000 households with pools, and if a franchisee wants a larger territory, they must pay an additional fee per pool. As long as the franchisee is in compliance, the franchisor will not open another Puddle Pool Services location or grant one to someone else within this Protected Area.

However, Puddle Pool Services retains the right to sell products and services within the Protected Area through alternative distribution methods such as the internet, retail channels, or third parties. Franchisees do not receive compensation for these sales, and they may not use these channels themselves without approval.

Competitors

Below are some of

Puddle Pool Services

key competitors in the

Other Home Services

sector.

Franchise
Franchisees
Initial fee
Total investment
Revenue
Upgrade
Gross Profit
Upgrade
EBITDA
Upgrade

1

New
+
n.a.
n.a.

$49,500

$98,000

$123,000

n.a.

$700,000

$xxx,xxx

n.a.

xx%

n.a.

n.a.

xx%

n.a.

Competitors

Puddle Pool Services

Puddle Pool Services is a home-services franchise offering pool cleaning, maintenance, and seasonal care, serving residential and commercial pool owners, and known for branded, professional service, dependable scheduling, and subscription-style maintenance programs that simplify long-term pool ownership.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$98,000 - $123,000

STORSQUARE

STORSQUARE is a portable storage franchise offering on-site storage containers and relocation solutions, serving homeowners, contractors, and businesses, and known for flexible delivery, weather-resistant containers, and customer-centric scheduling that simplify moves, renovations, seasonal storage, and short-term or long-term space needs.

Franchisees

?

1
+
n.a.
n.a.
Investment

?

$166,000 - $438,000

WATERLOO TURF

WATERLOO TURF is a home-services franchise offering artificial turf design and installation, serving homeowners, pet facilities, and commercial properties, and known for premium synthetic grass systems, water-saving landscapes, and franchisee-focused support geared toward profitability, scalable growth, and strong local reputations.

Franchisees

?

0
+
n.a.
n.a.
Investment

?

$106,000 - $152,000

Preserve Services

Preserve Services is a home-improvement franchise offering exterior construction, maintenance, and project management, serving residential property owners, and known for coordinating multiple trades, transparent communication, and systems that let franchisees oversee siding, roofing, decking, and painting projects.

Franchisees

?

7
+
17%
17%
Investment

?

$93,000 - $125,000

My Backyard Sports

My Backyard Sports is a youth-sports-venue franchise offering indoor/outdoor field rentals, leagues, training and events for kids, serving families and youth-sports organizers, and known for flexible facility use, community integration and revenue diversification.

Franchisees

?

3
+
n.a.
n.a.
Investment

?

$104,000 - $177,000

Premier Pool Service

Premier Pool Service is a pool care franchise offering cleaning, repair, and maintenance services, serving residential pool owners, and known for reliable weekly service, expert technical training, and strong support from an established pool brand.

Franchisees

?

35
+
6%
6%
Investment

?

$43,000 - $118,000

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