Founded in 1991 by Felix Stehling in San Antonio, Texas, Taco Cabana began as a humble taco stand in a repurposed Dairy Queen building. The restaurant's open-air patio concept and 24-hour service quickly garnered a loyal following, setting the stage for its expansion.
Today, Taco Cabana is headquartered in San Antonio and operates numerous locations across Texas.
In 2023, Taco Cabana launched its franchising program, allowing the brand to extend its reach beyond Texas.
Taco Cabana's menu features a variety of Tex-Mex favorites, including tacos, burritos, quesadillas, and their signature margaritas. The brand differentiates itself through its commitment to fresh, handmade food and a vibrant, patio-style dining experience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Below are some of
Taco Cabana
key competitors in the
Mexican
sector.
6
$45,000
$1,267,000
$2,776,000
n.a.
$1,452,000
$xxx,xxx
73.3%
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Taco Cabana provides an extensive training program designed to equip franchisees and their staff with the necessary skills and knowledge to operate a successful restaurant. The training is structured in several phases:
Taco Cabana provides limited territory protection through what it terms a “Protected Area.” In urban regions, this typically spans four city blocks in each direction from the franchise’s front door.
In suburban and rural areas, protection may include a surrounding population of at least 30,000 residents or a one-mile radius, respectively, within which Taco Cabana will not authorize or operate another restaurant, assuming the franchisee remains in compliance.
However, this protection comes with significant exceptions. Taco Cabana reserves the right to operate in the Protected Area through venues like airports, universities, military bases, and other captive market locations.
Taco Cabana is a fast-casual Mexican restaurant franchise serving tacos, fajitas, and freshly prepared salsas in a relaxed, colorful setting.
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Barrio Burrito Bar is a Mexican restaurant franchise specializing in build-your-own burritos, tacos, and bowls with fresh ingredients and bold flavors.
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Talkin’ Tacos is a Mexican street food franchise serving tacos, burritos, and other Tex-Mex dishes with bold flavors.
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Taco Pros serves a variety of Mexican dishes, including tacos, burritos, and quesadillas, offering flavorful and authentic cuisine in a casual setting.
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ON THE BORDER MEXICAN GRILL & CANTINA offers a casual dining experience specializing in Tex-Mex cuisine. Franchisees receive support in marketing, operations, and training, helping them grow their restaurant in the competitive food industry.
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Cilantro Taco Grill is a fast-casual Mexican restaurant serving authentic, flavorful dishes made with fresh ingredients, offering a modern twist on traditional Mexican cuisine.
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