Chronic Tacos is a fast-casual Mexican grill franchise rooted in Southern California, delivering bold, customizable tacos and burritos with a laid-back “taco life” vibe. Founded in 2002 in Newport Beach, California, by Randy Wyner and Dan Biello, the brand is headquartered in Aliso Viejo, California.

The company began offering franchise opportunities in 2006 and has since expanded across the U.S., Canada, and Japan. Its menu features third-generation authentic Mexican recipes—tacos, burritos, tostada bowls, carne asada fries, and more—with fresh ingredients and made-to-order customization.

Chronic Tacos differentiates itself by combining high-quality Mexican-style cuisine with a distinctive Southern California surf-and-street art atmosphere. From its original art décor and relaxed service to its commitment to customization and fresh ingredients, it offers more than just a meal—it offers an experience.

Training

Chronic Tacos provides a structured and supportive training program for its franchisees to ensure operational consistency and success. The franchise outlines a total of seven training and support programs.

1. Pre-Opening Initial Training Program: This program is conducted at Chronic Tacos' corporate office or an affiliate-owned location in Southern California. It is offered for up to two key personnel—typically the Principal Owner and Restaurant Manager.
2. On-Site Opening Assistance: Chronic Tacos sends a two-person team to the franchise location for up to one week before and two weeks after the grand opening to provide hands-on support and ensure smooth operations.
3. Manuals: Upon signing the Franchise Agreement, franchisees receive comprehensive operations and training manuals. These manuals, currently about 200 pages long, are continually updated to reflect system standards and operational procedures.
4. Approved Suppliers Guidance: Franchisees are given a list of Approved Suppliers for all branded, proprietary, and non-proprietary products, ensuring consistency in product quality across all locations.
5. Virtual Training Option: Parts of the pre-opening training and opening support can be delivered remotely via a virtual platform, offering flexibility in training delivery.

Territory Protection

Chronic Tacos does provide territory protection to its franchisees under specific conditions. The franchise grants a “Protected Area” defined in the Franchise Agreement, within which Chronic Tacos will not establish or operate, nor license others to establish or operate, another Chronic Tacos restaurant.

This protection, however, is conditional upon the franchisee being in full compliance with the agreement and maintaining operational and performance standards.

The Protected Area is typically described using geographic boundaries like streets or distances, and its size may vary based on market factors. While the franchisee is protected from direct competition from other franchised or corporate-owned Chronic Tacos locations within the Protected Area, this does not preclude online sales, food delivery, or catering services that may originate outside and enter the area.