

Founded in 1985 by John Pelletier in Concord, New Hampshire, Tio Juan’s Margaritas Mexican Restaurant brings the vibrant flavors and culture of Mexico to the United States.
The franchise is headquartered in Dover, New Hampshire, and began offering franchise opportunities in 2009. Since then, it has expanded to over two dozen locations across northeastern states, including Pennsylvania, New Hampshire, New Jersey, Massachusetts, Maine, and Connecticut.
Margaritas offers a casual dining experience featuring authentic Mexican cuisine for dine-in and carry-out. The menu includes a variety of dishes such as fajitas, tacos, and signature margaritas, all made fresh to order.
The restaurant’s atmosphere is enriched with handcrafted art and furniture imported directly from Mexico, giving guests an immersive cultural experience.
What sets Margaritas apart is its commitment to authenticity, festive ambiance, and strong community ties. The brand emphasizes warm hospitality and aims to create a celebratory environment in every location.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Tio Juan’s Margaritas offers a robust, structured training program for franchisees and their teams. The following are the main components of the training:
Tio Juan’s Margaritas does not grant exclusive territory protection to its franchisees. Franchisees are allowed to operate within a designated Development Area, but this does not preclude the franchisor from operating or licensing others to operate in that same area under certain conditions.
These exceptions include captive market venues such as airports, stadiums, hospitals, and schools, and allow the franchisor flexibility to expand through non-traditional channels.
Additionally, the franchisor reserves the right to distribute products, offer catering services, and engage in e-commerce within a franchisee’s area. Franchisees are not compensated if the franchisor or its affiliates solicit or accept orders from customers in their area.
Below are some of
Tio Juan’s Margaritas Mexican Restaurant
key competitors in the
Mexican
sector.

7
$40,000
$1,376,000
$2,879,000
n.a.
$2,150,000
$xxx,xxx
73.0%
n.a.
10.8%
n.a.

Mucho Burrito is a fast-casual Mexican restaurant franchise offering burritos, bowls, tacos, and catering, serving lunch and dinner guests seeking bold flavors, and known for fresh-prepared ingredients, customizable entrees, and a contemporary brand backed by strong training and support.
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District Taco is a fast-casual Mexican franchise offering made-to-order tacos, bowls and margaritas, serving lunch and dinner crowds, and known for fresh ingredients, bold regional flavors and franchise growth momentum.
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Chronic Tacos is a fast-casual franchise offering customizable tacos, burritos, bowls, and Mexican favorites, serving lunch and late-night diners, and known for fresh ingredients, made-to-order prep, and a laid-back California vibe.
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Taco Cabana is a fast-casual Mexican restaurant franchise serving tacos, fajitas, and freshly prepared salsas in a relaxed, colorful setting.
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Barrio Burrito Bar is a Mexican restaurant franchise specializing in build-your-own burritos, tacos, and bowls with fresh ingredients and bold flavors.
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Talkin’ Tacos is a Mexican street food franchise serving tacos, burritos, and other Tex-Mex dishes with bold flavors.
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