Talkin' Tacos is a rapidly growing fast-casual Mexican franchise that began as a food truck in 2020, founded by childhood friends Mohammad Farraj and Omar Al-Massalkhi in South Florida. Recognizing a gap in the local market for birria tacos—a trend gaining popularity in states like California and Texas—the duo introduced this flavorful dish to Florida, quickly gaining a loyal following.
The overwhelming response led to the opening of their first brick-and-mortar location in Miramar in 2021, followed by a second in Miami’s Brickell neighborhood just six months later.
Headquartered in Fort Lauderdale, Florida, Talkin' Tacos began franchising in 2022. The franchise offers a diverse menu featuring signature items like 12-hour braised beef birria tacos, birria ramen, bang bang shrimp tacos, and churros.
What sets Talkin' Tacos apart is its unique blend of traditional Mexican flavors with a modern twist, all served in a vibrant, Day of the Dead-themed atmosphere. The restaurants feature glow-in-the-dark artwork, creating an immersive dining experience that resonates with a younger, social media-savvy audience.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Talkin’ Tacos provides comprehensive training programs to prepare franchisees and their managers for operating the restaurant. Here is an outline of the training programs offered:
Talkin’ Tacos does not offer exclusive territory protection to its franchisees. While each franchise operates at a designated location, the franchisor reserves the right to establish other franchises, company-owned units, or alternative distribution methods in the same market.
This means franchisees could face competition from other outlets under the same brand nearby. The franchise agreement does not limit Talkin’ Tacos' ability to sell or assign their interest in the agreement, further underscoring the lack of territorial exclusivity.
Franchisees must focus on competitive service and brand consistency, as they are not shielded from potential overlap or brand presence within their vicinity. This approach allows the franchisor flexibility to grow the brand while maintaining control over location approvals and operations.
KEY FRANCHISE STATS
All you need to know about this franchise
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