Pvolve, short for "Personal Evolution," is a boutique fitness franchise founded in 2017 by Rachel Katzman in New York City. The brand emerged from Katzman's personal journey to find a sustainable workout method that alleviated her scoliosis symptoms and aligned with her holistic wellness goals.
Headquartered in New York, Pvolve began franchising in 2021 and has rapidly expanded across the U.S. and Canada. Pvolve offers a science-backed fitness method that combines low-impact functional movements with patented resistance equipment, such as the p.ball and p.band.
This approach targets underused muscle groups to build strength, improve mobility, and enhance posture while minimizing joint strain.
In 2023, actress Jennifer Aniston partnered with Pvolve after experiencing the method’s benefits firsthand. Her endorsement significantly boosted the brand’s visibility and credibility. Pvolve’s hybrid model offers both in-studio classes and a strong digital platform, providing members with flexible workout options.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Pvolve provides a multi-faceted training program to ensure franchisees and their staff are properly prepared to operate a studio. The training programs include both operational and instructional components, each designed to meet the brand’s high standards:
Pvolve offers its franchisees a protected territory encompassing approximately 50,000 people. This exclusivity ensures that no other Pvolve studio will operate within the designated area, safeguarding the franchisee's market share and potential customer base.
Such territorial protection is detailed in Item 12 of Pvolve's Franchise Disclosure Document (FDD), providing legal assurance to franchise owners regarding their operational domain.
Beyond physical studio operations, Pvolve extends this territorial exclusivity to digital memberships. Franchisees benefit from revenue generated by online memberships within their protected area, integrating both in-studio and virtual fitness experiences.
KEY FRANCHISE STATS
All you need to know about this franchise
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IM=X Pilates is a boutique fitness franchise offering Pilates-based, cardio and strength workouts in studio settings, serving health-conscious adults across fitness levels, and known for its proprietary IM=X method, proprietary reformer equipment, and tuition-free staff training and support.
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