Showhomes is a home staging franchise that offers staging and design services, enhancing properties to attract buyers and achieve successful sales.
KEY FRANCHISE STATS
Franchisees
?
22
+
-29%
-29%
Franchise fee
?
$12,995
Investment
?
$40,000 - $180,000
Revenue (AUV)
?
Undisclosed
$446,000
+
n.a.
n.a.
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Founded in 1986, Showhomes is a premier home staging and design franchise headquartered in Nashville, Tennessee. The company began franchising in 1994 and has since expanded to over 50 locations across the United States.
With a mission to help homeowners and realtors sell properties faster and at higher values, Showhomes has successfully staged more than 35,000 homes valued at over $11 billion.
Showhomes offers a comprehensive suite of services, including home staging, home makeovers, interior design, and short-term rental styling.
Their unique Home Manager program places live-in professionals in vacant homes to maintain them in show-ready condition, enhancing their appeal to potential buyers.
What sets Showhomes apart is its commitment to quality and innovation. The franchise has been recognized with a 92 Net Promoter Score and has received the Top 50 Franchisee Satisfaction Award for 12 consecutive years.
Initial investment
The initial investment required for a Showhomes franchise is $40,000 - $180,000. That is the total cost you would need to finance if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
Type of Expenditure
Amount
Initial Franchise Fee
$12,995
Travel, Lodging and Meals for Initial Training
$0
Rent – Office
$0 - $1,500
Rent – Storage and/or Warehouse
$0 - $1,500
Opening Advertising, Marketing and Promotion
$2,000 - $5,000
Staging and Design Inventory
$0 - $70,000
Office Equipment, Supplies and Optional Equipment
$1,000 - $2,500
Insurance
$150 - $600
Required Licenses and Permits
$250 - $2,000
Professional Fees and Deposits
$500 - $3,500
Additional Funds for the first 90 days
$20,000 - $50,000
TOTAL
$39,895 – $179,595
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Type of Expenditure
Amount
Initial Franchise Fee
$12,995
Travel, Lodging and Meals for Initial Training
$0
Rent – Office
$0 - $1,500
Rent – Storage and/or Warehouse
$0 - $1,500
Opening Advertising, Marketing and Promotion
$2,000 - $5,000
Staging and Design Inventory
$0 - $70,000
Office Equipment, Supplies and Optional Equipment
$1,000 - $2,500
Insurance
$150 - $600
Required Licenses and Permits
$250 - $2,000
Professional Fees and Deposits
$500 - $3,500
Additional Funds for the first 90 days
$20,000 - $50,000
TOTAL
$39,895 – $179,595
Franchise Disclosure Document
Below is Showhomes's 2024 Franchise Disclosure Document. Upgrade to Pro or purchase the FDD to view and download the document.
Number of units
Showhomes had 22 total units in 2024, of which 22 were franchised-owned and 0 company-owned.
Showhomes offers a comprehensive training structure to support its franchisees in operating their businesses effectively. The training programs include both initial and ongoing support elements, delivered through virtual and in-person formats. Here are the main training programs provided:
New Owner Orientation Training This initial training is mandatory for the Managing Principal and up to two employees, held at corporate headquarters in Coral Gables, Florida or virtually. It covers online training modules, lab instruction, classroom sessions, and on-the-job field training. Additional participants can be trained for a fee.
Home Staging Certification Franchisees receive certification as part of the onboarding process, equipping them with foundational skills necessary for operating within the home staging industry.
Online Manuals and Assignments Franchisees gain access to an online manuals system and must complete periodic assignments and discussions during the first year of operation. These materials cover operational standards, procedures, and best practices.
Ongoing and Remedial Training Showhomes provides periodic training programs, seminars, and conferences that franchisees are required to attend. Field training is also available based on operational needs or franchisee requests, sometimes at an hourly rate.
Territory Protection
Showhomes provides its franchisees with a defined territory to operate their business, known as a “Territory,” which is typically described in the franchise manuals or in writing. Franchisees are restricted from offering services within other franchisees’ Territories, thereby recognizing the geographical limits established for each business.
This structured territorial allocation is intended to reduce internal competition among franchisees within the Showhomes system. However, the territorial protection is not exclusive in all respects. The franchisor retains the right to establish and operate other Showhomes businesses outside the franchisee’s specific Location and may even authorize other entities to do so.
Additionally, the franchisor reserves the ability to promote and advertise the brand nationally, and to operate or license similar businesses under different arrangements, even near existing franchise territories.
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