Set The Stage is a U.S.-based franchise specializing in home staging and short-term rental furnishing. Founded in 2016, the company began franchising in 2022. It is headquartered in Sandy, Utah.
Set The Stage offers a unique business model that combines home staging services with furniture and décor sales, targeting real estate agents, home sellers, builders, and investors.
What sets Set The Stage apart is its innovative approach to home staging. Instead of traditional showrooms, franchisees showcase furniture in staged properties, effectively turning homes into temporary showrooms.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
KEY FRANCHISE STATS
All you need to know about this franchise
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$415,000
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29.0%
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Below are some of
Set The Stage
key competitors in the
Other Home Services
sector.
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$59,500
$170,000
$179,000
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$415,000
$xxx,xxx
56.3%
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29.0%
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Set The Stage offers a thorough and multi-tiered training program to ensure franchisees are well-prepared to operate their businesses. This program encompasses both initial and ongoing education, combining in-person, virtual, and field training elements. Here are the key training programs provided:
Set The Stage provides franchisees with a protected territory known as an “Operating Territory.” This territory is determined based on factors like population density and market feasibility, typically requiring a base of approximately 250,000 people.
Franchisees are the only individuals authorized to operate under the Set The Stage system within their designated territory, and the franchisor commits not to establish or authorize any similar business within that area.
However, the protection has its limits. The franchisor retains the right to use the brand and market through alternative channels such as internet platforms and wholesale distribution, even within a franchisee’s territory.
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